• Researched and determined target market areas• Implemented defined marketing strategies• Developed professional relationships to build brand awareness• Utilized social media to advertise events/promotions• Created marketing initiatives including events, promotions and partnerships• Conducted post-promo analysis of events• Managed marketing campaigns from inception to completion independently

• Conducted communication through correspondence, email personal visits or telephone calls with physicians, hospital administrators and staff and built professional relationships with these individuals• Learned and mastered how to communicate effectively to physicians in order to gain their trust to get in-depth interviews for stories• Acquired and presented technical information through independent research and interviews with subject-matter specialists, observation of tests and experiments and interpretation of blueprints or diagrams or other appropriate methods• Created and distributed content across multiple platforms including online and through social media• Collaborated with hospital marketing department to introduce and develop medical story topics• Examined and analyzed writing and marketing strategies of stories independently• Managed multiple projects while working under extreme pressure and deadlines• Executed the editing of information, planned and produced copy, graphics and video of reports using the latest print, video editing and publishing software• Made public appearances, representing the station at community events• Provided regular supervision and management of daily newsroom functions