As a member of the Toledo Lucas County Public Library's Executive Leadership Team, I am part of a team that serves all of Lucas County and its bordering communities through 20 library locations and mobile services. I communicate the library’s distinct voice, develop and lead high-functioning teams, identify emerging issues, build collaborative relationships, and drive continuous improvement.Marketing: Website, email, social media, print, blogs, advertising, merchandising, and publicationsOutcomes: Engaged audiences who understand TLCPL’s value and access servicesAwards: 2023 Silver ADDY Award for Off the Shelf magazine-----Customer insights: Gale Analytics, Gale Engage, Google Data Studio, and Policy MapOutcomes: Data that drives strategic decisions------Public relations: Earned media, social media, crisis communications, community relations Outcomes: Community awareness of TLCPL as a leading regional organization-----Internal communications: Board and labor, staff communications, intranetOutcomes: Engaged staff who are connected to TLCPL strategic goalsPublished: Journal of Library Administration, Strengthening Libraries with Strategic Internal Communications, Feb. 2022-----Innovation: Evaluate, automate, streamline, and improve underperforming systems and processes to drive organizational excellenceOutcomes: Align programming, services, and resource allocation to support strategic priorities

I directed a centralized marketing team to advance the Library brand across traditional and emerging communication channels. With a relentless focus on brand discipline, I worked to ensure the Library's message was heard in a noisy marketplace to increase door count, circulation, and program attendance. The brand management strategy included a strong visual identity, customer-focused language, the elimination of tertiary brands, and an emphasis on data-driven print, social media, website, advertising, media, and digital tactics.

As second in command for a centralized communications team of 28 people, I directed a team of communications managers across seven colleges and provided daily functional oversight to news, social media, graphic design, and photography teams. I ensured the BGSU story and brand were consistently featured throughout a diverse range of traditional and emerging communications channels. I supported a 3.3 percent increase in 2016-17 freshman enrollment and 30 percent increase in fundraising; earning the prestigious CASE Overall Fundraising Improvement Award.

Led team of designers, web developers, photographers, writers, and freelance staff to enhance BGSU’s reputation with alumni, donors, board members, and other stakeholders — supporting a 40 percent increase in fiscal year 2014 fundraising, including a 32 percent increase in gift transactions and alumni participation rate increase from 6.5 to 7.2 percent. Positioned BGSU Magazine to support a $200 million capital campaign — winner of 2015 Pride of CASE Gold Award and 2014 Pride of CASE V Silver Award for Best Institutional/Alumni Magazine. Developed comprehensive capital campaign communications strategy to establish the urgency and importance of private philanthropy to the University, supporting progress of $50 million raised of $200 million goal.

Managed marketing and communications efforts for key University departments including Provost, Admissions, Student Affairs and Enrollment Management. Editor of BGSU Magazine and staff writer for media team, University website and multiple print publications. Led team of designers, web developers, photographers and freelance staff to create effective strategic communications for more than 500 projects annually.

Provided freelance writing, editing, and project management to top-tier institutions such as The Ohio State University Medical Center; The Ohio State University College of Medicine; The Ohio State University School of Allied Medical Professions; The Ohio State University College of Nursing; OhioHealth; Ohio University; and Bowling Green State University.