Vice President, Project Team Leader
Pnc (Formerly National City)
Cleveland, Ohio, United States
Responsibilities included strategic planning and producing key metrics to validate business cases for corporate-wide sales initiatives.· Managed all facets of the Emerging Affluent training program including content, design, structure, process, and delivery by internal and external instructors· Executed deliverables and managed work plans for the Emerging Affluent and Sales Force Effectiveness projects; Met timeline objectives within each stage and launched initiatives on time, on budget, and on schedule· Coordinated efforts to implement an enhanced loan referral payout structure which resulted in a 25% increase in referrals corporate-wide· Established the infrastructure for the project team to measure the impact of partner referral programs, developed rules of engagement, and redesigned communication tools to augment the internal referral process· Utilized the Six Sigma DMAIC processes for the Emerging Affluent and Sales Force Effectiveness Initiatives projected to generate $19 Million and $25 Million in NIBT· Designed New Business /Sales strategy Guidelines for the Emerging Affluent Initiative to define and penetrate the target market