Terri Hinds Email & Phone Number

Tampa, Florida, United States

Design and execute innovative end-to-end custom research solutions from initial RFP receipt to final client report presentation. Scope methodologies and craft comprehensive proposals with quantitative and qualitative approaches for B2C and B2B targets for US-based and international studies. Create customized narrative reports with actionable recommendations.• Extensive direct client interaction to build relationships, consult, understand business challenges and offer advice, strategies and action steps. • Generated additional profits by leveraging proprietary assets to enhance research offerings, including fusion with Nielsen data sources and advanced analytical techniques.• Managed a top-performing team developing, mentoring, and training employees to become impactful leaders.• Tapped as the US leader of a global task force for a major survey software migration.• Received superlative accolades from a key global account executive at a prominent social media platform for quantitative research and analysis that led to the client selling a major advertising campaign.

Directed all phases of custom online research studies. Wrote and programmed surveys, authored respondent correspondence, managed vendors, monitored data quality, analyzed data results and presented findings.• Collaborated with external survey platform developers to test software upgrades. Spearheaded internal team to identify platform performance issues and request future enhancements. Helped facilitate hosting server migration ensuring all functions were fully operational.• Received a Nielsen award for contributions to segmentation project for major telecommunications client.

• Significantly reduced costs of survey incentives by negotiating a lower fee structure with incentives vendor.• Innovated novel method to test survey incentive levels and respondent cooperation.• Created systems to collect data for out-of-home audience estimation modeling and viewing measurement.

• Recruited and curated an online respondent panel with tracking capabilities.• Provided desktop support for department, investigating and resolving technical issues.

• Traveled to television stations across the US, meeting with sales and research executives to workshop customized Nielsen software platform.• Managed custom phone surveys. Responsible for project timelines, questionnaire design, coordinating with CATI programmers, survey testing, monitoring sample performance, data cleaning, coding and reporting.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Economics