Terri Howe, APR is Owner and Principal of Howe Marketing Communications LLC (HMC), a twenty-five-year-old virtual, full-service advertising and public relations firm located in Grand Rapids, Michigan (Coopersville). HMC specializes in servicing local, regional, national and global business-to-business and consumer accounts and has been recognized with several local and regional advertising and public relations awards. Terri has over 30 years' experience in the marketing communications field, is a past president of the West Michigan Public Relations Society of America (WMPRSA), is a member and former national committee chair of PRSA’s Counselors Academy and has acted as an adjunct professor in the School of Communications at Grand Valley State University. In April 2016, Terri was named an officer of the Power Delivery Intelligence Initiative and served as Secretary for the organization and marketing counsel to the board of directors through September 2021.Client experience includes: The Dow Chemical Company, Essex Specialty Products, Inc., Sound Alliance LLP, Hospice of Michigan, Ernst & Young LLP (West Michigan Practice), Sealed Power/SPX Corporation, Crain Communications, Eaton Corporation, Johnson Controls, Grand Valley State University, Old Kent Bank, Kramer Air Tool, Wolverine Worldwide, H.H. Cutler, Thornapple Valley Meats, Knoll Furniture, Alpha Lyte LLP, Firecent LLC, Grooters Development and Rockford Construction.Specialties: Strategic Planning and CounselGlobal Communications -- understanding cultural sensitivities, nuances and communication preferencesGlobal Agency Affiliates -- connections to provide support to clients the world over -- current affiliates in Germany, Russia, Japan, China and Southeast Asia (Thailand and Singapore)Asset Consolidation -- internal and external communications need to be handled with sensitivity and respect, especially when related to closing facilities and employee reduction