I'm a design leader developing best-in-class creative solutions that increase user engagement for leading consumer brands with a strong focus on user-centered design principles, a discerning eye for design excellence, and deep expertise on brand strategy. Having voluntarily left my last role, I'm actively in search of more autonomous environment with opportunities to be hands-on in a supportive and collaborative work culture.In addition, I've also served as an Adjunct Professor at the fully remote Master of Arts in Graphic and Web Design program at Minneapolis College of Art & Design and was an active board member for AIGA San Diego, a national professional association for creatives. As a South Korean immigrant turned U.S. citizen, now living the American dream, I do my best to lead by example and be the #change I want to see in this world. Want to learn more? Connect with me via email at terrri@terrilowry.com.San Diego, CA 92116Skills: Business Acumen, Creative Direction, Design Direction, Design Thinking, Design Strategy, Product Strategy, Marketing Strategy, Brand Strategy, Brand Messaging, Brand Positioning, Branding, Product Design, Product Development, Product Lifecycle, Product Release, Project Roadmap, Design Systems, Accessibility Design, User Research, UX Research, Usability Testing, Data Analytics, WCAG Standards, Adobe Creative Suite (AfterEffects, Illustrator, InDesign, Photoshop, and XD), Figma, Sketch, InVision, Cross-Functional Team Collaboration, Leadership, Leading with Influence, Team Building, Empathetic, Emotional Intelligence, Honest, Fun!
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Sr Director Of Ux, ConsumersOptumSan Diego, Ca, Us -
Creative ConsultantTerrilowry.Com Feb 2024 - PresentFortune 5 Design Executive with proven leadership on teams developing creative solutions with measurable results and solving complex problems with world-class strategy, data-driven insights, user-centered design principles, and scalable design systems to amplify brand impact.
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Senior Director Of Ux Design | Cross-Functional Team Leadership, Design Thinking, Active ListeningOptum Aug 2023 - Feb 2024Eden Prairie , Mn, UsReintegrated a 20-member Enterprise Digital Capabilities team while simultaneously building a new 10-member Optum.com team with innovative design thinking, optimized end-to-end experiences to match user needs, and communicated UX/UI design consistency to 150 multidisciplinary creatives including directors and managers.• Spearheaded a comprehensive redesign of the navigation system on Optum.com, identifying critical design gaps that directly resulted in a 58 point increase in NPS scores in less than six months.• Optimized the internal Content Ecosystem on Adobe Experience Manager with auto-tagging best practices to improve Machine Learning capabilities and increase adoption by 5 additional programs.• Collaborated on the creation and adoption of a deceptively simple, atomic design standard flexible for more than 8 existing design systems across both Optum and UnitedHealthcare brand enterprises.
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Ui Creative Director | Strategic Partnerships, Cross-Functional Team Leadership, Product MarketingHp Apr 2022 - May 2023Palo Alto, Ca, UsDirected cross-functional leadership initiatives across 16 partners, establishing comprehensive style guides that defined visual, content, and interaction designs; streamlined product experiences and increased brand consistency based on HP’s existing design system.• Achieved $3 million in funding with future brand strategies and North Star visions of an eCommerce subscription and cross-platform enterprise software presented to executive leadership during a company-wide budget freeze.• Built brand awareness and trust with over 110 million customers with world-class, intuitive UX/UI designs across all digital touch points where consumers entered the HP ecosystem.• Chartered a new collaborative team of 10 professionals to identify and address UI design gaps; achieved positive user feedback on developed prototypes, solidifying the team's reputation for excellence in design. -
Sr. Ux Design Manager | Go-To-Market Strategy, User Experience (Ux), Management, AnalyticsHp Jun 2021 - Apr 2022Palo Alto, Ca, UsPrioritized conflicting projects and restructured a globally distributed team of 25 multidisciplinary creatives into a scalable model to support a growing product portfolio for Consumers (B2C), Small-to-Medium Business, and Enterprise (B2B) markets.• Analyzed user feedback and A/B testing metrics to identify key pain points for HP+ adoption; redesign efforts led to a 24% increase in user retention and overall app performance.• Increased Instant Ink base installations by 28% with revised workflows and value propositions to improve consumer comprehension and reach +10.6 million subscribers within six months.• Oversaw and optimized eight-figured P&Ls, enhancing financial stability and strategic planning during quarterly operations.
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Founder & Creative Director | Branding, Strategy, Entrepreneurship, Management Consulting, Start-UpsThallo Design Apr 2014 - Jun 2021Coordinated a team of rotating contract designers and copywriters to develop cohesive brand narratives; implemented new guidelines that optimized project delivery times leading to enhanced campaign effectiveness.• Developed a comprehensive brand strategy that integrated market research, user insights, and competitive analysis for hundreds of underrepresented organizations to improve customer loyalty.• Grew this successful small business for seven lucky years with an international roster of clients such as the World YWCA who experienced, on average, 15% increase in profitability after rebranding.• Increased annual funding by $15 million for AVID, an educational non-profit, by converting user data into its first virtual, live conference to maximize engagement with more than 85K educators using various experiential designs at the height of the COVID-19 lock down.
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Sr. Art Director | Design, Leadership, Digital Marketing, Strategic Planning, Ecommerce, AdvertisingPetco Animal Supplies, Inc. Aug 2011 - Apr 2014San Diego, California, UsInnovated a cross-functional collaboration framework to enhance creative output across teams, fostering a culture of continuous improvement and leading to the successful execution of 5 major rebranding initiatives.• Accelerated a comprehensive rebranding initiative across the Petco enterprise, resulting in a remarkable $387 million revenue increase for Petco and an impressive $209 million for Unleashed by Petco within the first year.• Implemented the creation of the “Buster, the CEO” campaign, leveraging a canine mascot to humanize the brand; integrated cross-channel advertising strategies that enhanced brand awareness by engaging over 1 million viewers across TV and radio. -
Designer | Experiential Design, Trade Booth Graphics, Design ConceptsViasat Sep 2010 - Aug 2011Carlsbad, Ca, UsCreated and refined marketing collateral for large-format displays, contributing to a boost in post-event follow-up engagement, with materials now utilized by hundreds of sales representatives across both government and commercial markets.• Consulted and coached on corporate rebranding, increasing revenue by $142 million.
Terri L. Education Details
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Parsons School Of Design - The New SchoolCommunication Design -
Yale School Of ManagementBusiness Perspective For Creative Leaders
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Yale School Of ManagementBusiness Perspective For Creative Leaders
Frequently Asked Questions about Terri L.
What company does Terri L. work for?
Terri L. works for Optum
What is Terri L.'s role at the current company?
Terri L.'s current role is Sr Director of UX, Consumers.
What schools did Terri L. attend?
Terri L. attended Parsons School Of Design - The New School, Yale School Of Management, Yale School Of Management.
Who are Terri L.'s colleagues?
Terri L.'s colleagues are Su Wai Myo, Md, Mohammad Anas, Vinay Singh, Jessica Barrios, Manishankar Kolipakula, April Ruiz Neto, Narong Khan, Cpc, Crc.
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