Terri Poole, Mba Email and Phone Number

Expanded the role over a nine-year tenure to assume Business Leader responsibilities in 2022, effectively evolving the position despite a consistent title, and driving significant revenue growth through these added responsibilities. Orchestrate the development and growth of key departments from the ground up including IT, Sales, Marketing, and Customer Support, increasing team size from 34 to 75. Implement strategic people management practices to drive focus, goal setting, and planning, key factors in achieving double-digit revenue growth over a decade. Oversee overall company performance, driving financial management, profitability, pricing, personnel decisions, policies, and strategy. Lead global M&A integration and strategy efforts, providing leadership and guidance to strategic investments. Coordinated, facilitated, partnered, and consulted on information technology and business process improvement initiatives across all company areas. Direct product management of research reagents, antibodies and ELISA kits from inception through development, launch, and sales. Transitioned into a more commercial operations role, expanding responsibilities to include Manufacturing, Project Management, cGMP Quality Assurance and Quality Control groups.Highlights of accomplishments in this role include:• Drove brand development initiatives that increased revenue in the CRO/CDMO sector supporting Diagnostic and Biopharma customers.• Implemented technology-driven e-commerce, sales, support, marketing, and communication strategies, resulting in a 30% increase in site revenue and a 20% increase in overall direct sales.• Negotiated $1+ million contracts with Fortune 500 companies.

Established the IT infrastructure from scratch, implementing modern technology to streamline business operations. Mastered the entire company process within six months to effectively translate business needs into IT requirements. Managed external consulting teams to implement a robust IT infrastructure, enhancing operational efficiency. Devised a multi-year technology roadmap to meet current and anticipated business needs. Identified and collaborated with outsourcing partners and consultants to fulfill ongoing IT needs. Designed and executed strategies to increase brand recognition through web traffic growth. Developed IT best practices and policies to effectively operate and maintain systems.Highlights of accomplishments in this role include:• Transformed the company by creating and executing a technology roadmap to modernize internal commercial systems to drive revenue growth and business process improvement.• Implemented an integrated B2B e-commerce platform on Dynamics CRM and Ektron CMS, improving user experience, data management and order fulfillment.• Built out a new laboratory facility infrastructure with VOIP, LAN, and WLAN.• Directed the complete migration of Exchange, Microsoft Office, and other tools to Office 365 and SharePoint Online.

Led the development of B2B e-commerce systems on an SAP system, demonstrating strong technical expertise. Managed internal web, Java, and ABAP layer application developers, overseeing all aspects of system design and development. Leveraged technical expertise to serve as a bridge between business and technology stakeholders. Reviewed and approved application code, ensuring adherence to quality standards. Learned business processes, translating them into system requirements.Highlights of accomplishments in this role include:• Managed the technology aspects of a $10M SAP implementation, driving the development of customer-facing applications.• Reduced total cost of ownership by $3-5M annually through a build versus buy decision.

Managed multiple enhancements and development projects, leading to the redesign of the company’s internal and external websites. Provided leadership to business analyst teams and outsourcing partners, coordinating project plans and estimates for the sales and marketing department.Highlights of accomplishments in this role include:• Gathered and documented business requirements, designing solutions tailored to the needs of each project.• Researched and integrated new technologies to optimize IT strategy plans for the sales and marketing department.

Designed, developed and managed key parts of Merck’s multi-channel CRM program, including customer interaction history and customer profile, and the migration of internal systems and third party data to a new customer master system. Responsibilities included scheduling, assigning and tracking status of 8 employee and contract resources, designing ETL (Informatica and PL/SQL) interfaces with 35 internal systems and 40 external vendor loads, and coordinating with business users and other IT developers to understand and document requirements and business rules for customer data and interactions.- Acted as a lead resource for all Business Analysts for internal applications and vendor loads for issue resolution, accuracy, gap analysis and to ensure that all design needs were met.- Integrated data from various sources throughout the division from multiple platforms, with differing business rules and without standard identifiers.- Selection and management of contract resources for development phase.- Established best practices for ETL design, code review and unit testing.- Conducted ETL design reviews with consuming application teams to ensure accuracy and adherence to best practices.- Designed and developed read only and bi-directional ETL processes.- Collaborated with database services to define and create CRM data warehouse.- Participated in configuration of Siperian MRM customer master prototype.

Supported Merck’s legacy customer master database and implemented data cleansing and matching software to improve the quality of customer data. Provided technical support to business users, researched issues and maintained the business intelligence tool (Business Objects) for the decision support system. Optimized existing database and mainframe processes which decreased the daily build time of the DSS by 50%. Enhanced data cleansing and matching to reduce manual review and improve accuracy of matches.- Award of Excellence for data quality work using Vality Integrity to cleanse and parse professional customer name and address data.- Created and maintained project plans for data quality assessments, improvements and programs.- Worked with business users to determine business requirements for customer data cleansing and matching programs, also documented processes and wrote technical specifications.- Award of Excellence for optimization of decision support system using DB2 SQL and COBOL and innovative data quality work using IBM Integrity tool.- Developed PL/SQL procedures and triggers for Oracle 8 database .- Maintained Business Objects universe and security, and provided technical support and training to business users.- Developed and maintained JCL, COBOL, SQL, Korn shell scripts, SQL Loader and Oracle database objects for decision support system containing customer data using Systems Life Cycle processes and procedures.- Developed application to track user requests for application enhancements and bug reporting, including a GUI for business users to input their requests.