Terri Wise is a Senior Manager, Senior Content Strategist #TIAA CLT Co-Chair / YoPro BRG Program at TIAA. They is proficient in English and Spanish. Colleagues describe them as "Terri is the epitome of professional, and she also happens to have a great set of skills. I worked with Terri at Lowe's for more than two years and was always impressed with her maturity, talent and easy going personality. Terri's ability to take on tough projects is admirable. She worked on a number of high-profile projects at Lowe's and always brought a lot to the table: outstanding writing skills, keen insight and a commitment to doing a great job. Not to mention, she was just an all-around great person to work with." and "Professional. Proficient. Precise. Performance-driven. These are important tenets for a Content Strategist, characteristics that Terri wholly embraces and employs. As a seasoned Content Strategist, Terri leverages her deep knowledge to design and enact smart, useful content plans that are grounded in customer experience and business objectives. This ensures that client solutions are sustainable, measurable, and profitable. Particularly, Terri has led and managed content campaigns that have shifted business direction and focus, ushering new audiences such as millennials and showcasing dynamic ways to present content. She's versed in the broad workings of Content Strategy, including conducting stakeholder interviews, content audits & assessments, target audience messaging, customer-focused research, content matrices, editorial guidelines, copy deck development, SEO strategy, curation, UX design, and more. She's not only strategic but she also can execute, serving as a copywriter, editor, and proofreader. Terri is a quintessential professional and accustomed to working in high-matrix organizations, being a part of multidisciplinary UX teams, and Fortune 50 firms. Her affable nature shines, and she goes above and beyond the call of duty and obsessed with quality and client-focused delivery. Terri is an asset to any team and organization. Her contributions are invaluable and indelible, don't miss out ..."