Developed and Implemented a comprehensive brand strategy that encompasses all aspects of XA Score’s identity; including mission, values, messaging, and customer engagement.Identified stellar athletes through data analysis and market research for recognition as “XA Score’s Ascend Athlete of the Week” to celebrate their accomplishments and create positive associations with the brand.Collaborated closely with the company's founder to align marketing strategies with overall growth and vision, discussing strategies, performance metrics and challenges.

Customer Feedback Evaluation and Collaboration: Conducted thorough assessments of customer feedback and collaborated closely with region leaders and branch leaders to enhance both customer experiences and team satisfaction.Leadership Support and Skill Development: Acted as a subject matter expert for senior leadership, assisting in the understanding, adoption, and execution of business initiatives, including product knowledge, tool utilization, risk and compliance. Conducted training and skill-building sessions to enhance team capabilities.Financial Analysis and Strategy: Analyzed various financial reports, including profit and loss statements, credit participation, risk assessment, and compliance. Identified strengths and areas for improvement, collaborating with senior leaders to develop and implement action plans to address key priorities.Interdepartmental Collaboration: Coordinated and collaborated with multiple lines of business to ensurealignment with branch and customer requirements.Team Development Across Region: Led the development of branch teams across Wyoming, Idaho, and Montana. Utilized a combination of virtual and in-person connections, trainingprograms, meetings, and skill-buildinginitiatives to strengthen teams throughout the Mountain Region.

Team Development Across Multiple States: Took charge of developing branch teams spanning Wyoming, Idaho, and Montana. Utilized a combination of virtual and in-person connections throughout the Mountain Region.Gap Identification and Strategic Planning: Utilized available reporting and tools, including observation, toidentify gaps in operations. Played a pivotal role in influencing leadership to create strategic plans to address these gaps.Customer-Centric Skill Development: Spearheaded the development, coordination, and facilitation of skillimmersion workshops. These workshops focused on enhancing the team's understanding of customer needs and fostering sustainable practices. Collaborated closely with senior leadership in this initiative.Credit Pipeline Management Enhancement: Improved credit pipeline management and credit decision appeals through educational efforts. Assisted in managing credit decision escalations as they arose.

Customer Feedback Assessment and Partnership: Conducted comprehensive evaluations of customer feedback and worked closely with district and branch managers to improve customer experiences and boost team morale.Process Improvement: Played a key role in influencing team processes to achieve • positive outcomes.Cross-Regional Collaboration: Partnered effectively with senior leaders across multiple regions to establish consistency and enhance the overall customer experience across all locations.Data-Driven Insights: Utilized reporting analysis to identify priority branches and recommended strategies to regional leaders. Conducted pre-visit analysis to pinpoint opportunities, plan observations, and coaching sessions.

Strategic Growth Analysis: Analyzed regional trends and devised strategies to drive growth in critical business metrics, including acquisition, credit, deposits, and households. Collaborated with senior leadership to ensuresuccessful implementation.•Cross-Business Collaboration: Established and leveraged partnerships with other business units to enhance branch knowledge and maximize the utilization of these partnerships.Team Skill Enhancement: Conducted skill-building sessions and provided training to branch teams to foster their development and proficiency.