Terri Carlson Email & Phone Number

York, Ne

Responsible for directing the day-to-day operations of the Holthus Convention Center and overseeing all operational aspects of the facility, sales/marketing, finance/accounting, maintenance and staffing requirements. Responsibilities include, but are not limited to: Development and implementation of facility goals and priorities relating to financial management, budget, accounting, purchasing and payroll | Management of all marketing initiatives for the facility including marketing plans, website, maintenance of all applicable social media content and all marketing collateral | Provide necessary facility support and services to successfully stage and accommodate convention and event activities | Plan for and maintain existing and future inventory levels of equipment and material needs; including purchasing of all equipment, materials and supplies needed prior to opening of facility | Communicate and work with representatives of various business organizations, community groups, and individuals, regarding facility accommodations and services for conventions, trade shows, consumer shows, entertainment productions, banquets and community events.

Lincoln, Ne

Managed the development, production, implementation & reinforcement of marketing plans and campaigns for 300+ (at peak) college bookstores. Partnered with key internal teams to develop marketing strategies that drove revenue based on business objectives and goals for the College Store and Leasing divisions. Duties also included, analyzing and reporting results of marketing promotions including ROI, redemption and distribution methods to Vice-President of Retail Marketing/Director of Marketing.and provide strategic recommendations on allocation of local and national marketing budgets. Additionally, advised the Leasing & Acquisitions team on media and event opportunities, including numerous national trade shows, directed efforts of internal designers and external partners to ensure timely execution of projects and events and negotiated and maintained contracts and account relationships with multiple national vendors and partners.

Lincoln, Ne

Assisted the Marketing Manager in the development, production, implementation & reinforcement of marketing plans and campaigns for 200+ on-campus college bookstores. Researched bookstore locations and markets to gather knowledge of both the college demographic and local competition to use in marketing efforts on local and national levels.

Lincoln, Ne

Managed, coordinated and organized multiple projects, with multiple clients. Guided the creation of creative concepts for client campaigns, collateral and marketing plans. Developled estimates and proposals for clients review and approval on new projects. Communicated with clients, including several international clients, on a daily basis to ensure projects were meeting milestones, objectives and staying on budget.Clients Included: Embassy Suites, MDS Pharma Services, Baylor Evnen Law Firm, Lincoln Home Builders Association, Nebraska Trucking Association, Sapp Brothers