Terri Day Email and Phone Number

Currently own freelance/consulting company specializing in web design and development, graphic design and project management. Projects include:• Website design and development for small businesses. Sample sites: kmmbuilders.com, monzomarketing.com, myfoxhills.com, gancoheat.com, ashfordcreek.com ipecareandrestoration.com, feedyourgooddog.com • Rebranding of existing home builder and their 3 active communities, including logo design, corporate identity, marketing collateral, signage, sales centers, and advertising.

Responsible for design and production of all aspects of high-end real estate projects, from logo design to website design, collateral design, and advertising. Managed outside freelancers, web development companies, and printers.Projects included:• Phipps Tower: High-rise office tower at Phipps Plaza. Designed logo, collateral, website, and construction fence. Website: Phipps-tower.net• McBee Station: Multi-use complex in Greenville, SC. Created brand, website, on-site signage, marketing collateral for apartments. Website: mcbee-station.com• Bearcat Canyon Ranch: designed and coordinated development of website to continue creative direction of sales materials. Website: bearcatcanyonranch.com• Skyline at Lindbergh: High-rise condominium. Designed logo, collateral, website, and interactive sales center. Website: skyline-atl.com/overview • Cinnamon Shore: resort community in Mustang Island, Texas. Updated existing brand identity, created award-winning brochure and sales materials.• Equity Estates Fund: Created ultra-high-end sales kit including custom wood box containing leather bound sales presentation (best in class PAIG award), and custom photo album with embossed pages with tipped-in photos and fold-out illustrated maps.

• Design and production of advertising, print collateral, banner ads, interactive email programs and HTML newsletters for clients such as La Quinta Inns, Buca diBeppo restaurants and Marlow’s restaurants.• Designed product packaging for Edwards Baking for brands such as M&Ms, Reese's, Oreo as well as dozens of private label brands.• Designed and produced point-of-sale and menu boards for McDonald’s, KFC, and Long John Silver's.• Development of corporate identity standards and manuals for Baymont and Woodfield Suites after their acquisition by La Quinta Inns.

Managed all marketing and advertising projects for major Atlanta new home builder.• Coordinated $1M advertising budget (media planning through ad design and production)• Designed and implemented updated corporate identity throughout 12 communities to increase traffic while increasing brand awareness via: Advertising, Collateral, Signage, Internet Marketing, and Direct Mail Campaigns.• Designed and produced Sales Centers, including initial layout of space, wall displays, etched glass, custom and stock plat tables as well as set up of sales offices.• Directly managed 2 graphic designers and 1 marketing support person.• Managed design and development of company website with 12 individual community sites, including database-driven plans and inventory, HTML development, copywriting, scheduling and posting.

Managed all marketing and communications for Trisect, a startup software firm specializing in marketing software and services with offices in Atlanta and New York. • Developed corporate identity, communications plan, investor presentations, client presentations and web site. Managed and mentored communications manager, graphic designer and marketing coordinator. • Interfaced with New York and Atlanta teams. Oversaw accounting, payroll, human resources, office buildout, and all other requirements of a start-up business.

Handled all aspects of design projects ranging from print collateral, sales training and support, comprehensive marketing programs, advertising, direct mail, packaging, trade shows, and product catalogs for Nortel Networks, The Coca-Cola Company, McDonald’s, SunTrust Bank, Peachtree Software, BellSouth Mobility, Allconnect, Genzyme.

Designed corporate identity and/or collateral materials for Coca-Cola Enterprises, Mobil Land Development, Nortel, Pfizer, SAE America. Managed day-to-day business activities, creative team and outside freelancers as needed.

Managed Computer Design Studio and clients such as Coca-Cola USA, Delta Air Lines, Georgia Pacific, Scientific Atlanta, Haverty’s, Arby’s, and Publix. Projects included point-of-sale, packaging design and production, brochures and annual reports. Managed and mentored two designers.

Controlled the creative development and execution of internal, customer and consumer communications. Responsible for all aspects of projects from concept/design to print/ fulfillment. Interfaced with Advertising Agencies, VPs, National Accounts and Field Sales. Projects included:• Consumer point-of-sale, national and local promotions; Account-Specific POS; print collateral and product packaging for national/small chains; trade advertising and trade show displays; sales and marketing incentive programs; sales training and reference materials.