With the power of her all-star network of industry expert’s and agencies, Terri Goldstein helps FMCG companies to position, identify and develop ownable brand core identifiers that can be fiercely protected. Her guiding design principle is based on a proven scientific methodology that understands consumers’ sequence of cognition—both in-store and online. Over the course of her 30-year career, executives in the FMCG and DTC industry have turned to Terri for her expertise in brand identity and creative leadership. In 1995, she co-founded I.Q. Design Group, and in 2010 founded Goldstein Group Branding, which has since helped strengthen the brand identity and business health of some of the world’s most enduring brands including Carmex, Heinz Ketchup, Bayer Aspirin, Luden’s Cough Drops, Panasonic Razors, Crystal Deodorant, Chock Full O' Nuts, Aqua Net, Moon Pie, Icy Hot, TruSkin, One-A-Day and Ibuprom. Terri and her network also specialize in RX/OTC switch having created the brand identity for Plan B, Allegra, Nasacort, RiVive, Nasonex and Aleric of Poland during all brands’ hugely successful switches. Terri was profiled in Advertising Age (“Packaging Guru Proves What’s On Outside Counts – And Sells”) Brander Magazine Cover ("Brand Way-finding - Never Decorate, Always Navigate") , and was named by GDUSA as one of 2013’s People to Watch. Terri is the author of breakthrough research on consumer behavior, recall, and sensory motivation in the in-store and online environment with her Shelf Sight Sequence™ and E-Sight Sequence™, process. She is also the founder of BrandAid a pro bono organization that provides digital and design services to start-ups that manufacture "essential deemed" products to assist in the Covid-19 pandemic. Terri serves on the Editorial Committee of Brander Magazine and writes a bi-monthly column; Branding By Design. Specialties: Brand Strategy, Brand Brokerage, Digital Strategies, Package Design, Industrial Design, Shopper Marketing, Corporate Identity, IP Protection and Creative & Strategic Leadership.