Terri Ha Email & Phone Number

San Francisco, California, United States

San Francisco, California

350 Ellis Street, Mountain View, Ca 94043

• Establishing Global Marketing funnel and pipeline reporting methodology; driving global initiative to streamline reporting framework and process across Marketing with alignment to Sales.• Developer of 20+ Salesforce global and regional self-service performance and operational dashboards; maintaining and updating infrastructure upon new changes; generating ad-hoc reports and analyses.• Overseeing end-to-end Salesforce object enhancements to realize newfound reporting needs for end users.• Partnering cross-functionally with Marketing, Sales and IT teams to build, test and implement processes and solutions to fulfill business and technical needs.• Resolving data quality issues to ensure accuracy and consistency for just-in-time and monthly leadership reports.• Documenting new and existing business requirements for projects.• Workfront administrator responsible for adoption, training, system enhancements and reporting.Highlights:• Designer of new global and regional marketing calendars to assist leaders with governance, planning and strategy for digital and event focused campaigns.• Organized and co-hosted post-event operations support sessions with Global Events Marketing Team to formalize and digitize pre- and post-event processes; built Global Marketing Events Team's first self-support dashboards for accountable insights.• Uncovered pipeline leakage and provided remedial plan to recover $18M+ globally in marketing sourced pipeline between FY19 Q4 and FY20 Q1.• Creator of first ever marketing technology stack inventory.

835 Market Street, San Francisco, Ca 94103

• Scheduled and facilitated meetings with stakeholders to plan email marketing campaigns.• Executed on all email operations from creation, QA, segmentation list management and execution.• Set up automation programs for email delivery and customer journeys.• Managed A/B testing to determine best email marketing methods.• Analyzed email KPIs to adjust marketing levers to generate better results.• Designed landing page and forms aligned to organization’s branding, key business requirements and industry best practices.• Salesforce administrator for College of Business Graduate Admissions pilot instance; formulator of lead flow process, lead management and data mapping between Pardot to Salesforce.• Created documentation and trainings for employees on how to leverage Salesforce, Pardot and Drupal.• Lead designer for all College of Business web operations.

835 Marketing Street, San Francisco, Ca 94103

• Participated in marketing planning and strategy meetings to understand scope and gather materials and action items for marketing projects.• Led creation of marketing emails, newsletters and segmentation lists.• Developed College of Business branded and affiliate websites on the Drupal.• Designer of program surveys to gain insights around improving future offerings.

850 Bryant Street, San Francisco, Ca 94103

• Performed technical hardware and software setup for new and existing users.• Collaborated with IT team to complete help desk ticket requests to over 300 users in the organization, yielding over 95% customer satisfaction rate.• Tracked all hardware and software inventory in an Excel database.

Bachelor Of Science (B.S.), Information Systems

Activities and Societies: Delta Sigma Pi

High School Diploma