With 30 years of experience in marketing and advertising, Terri Heath brings significant expertise to her clients as Sergesketter & Associates operates as an outsourced marketing department or conducts marketing projects. Terri's experience includes strategic planning, product/service differentiation, market analysis as well as eNewsletters, case studies, video development, event planning, sales collateral, advertising, PR, and website development. Approximately, 60% of clients are in the IT/tech space. Terri is a former Marketing Director for Sara Lee Personal Products Poland and began her career with a Chicago advertising agency; she holds a BA degree from Dartmouth College and MBA from Indiana University Kelley School of Business. Terri and the Sergesketter & Associates team help clients grow their revenues through evaluation of new market opportunities as well as effective marketing & sales planning and execution.Specialties: Client perception studies, competitive analysis, sizing a market opportunity, website creation & management, copywriting. Developed and presented a one-day workshop on Competitive Intelligence.
Listed skills include Competitive Analysis, Marketing Strategy, Marketing, Market Research, and 23 others.