As a UGC creator and influencer marketing strategist, I create content that moves the needle for brands ready to make an impact. Leveraging over 40 years of experience in marketing and communications—20 of which are focused on digital marketing—I specialize in delivering high-performing strategies and content that connect with audiences and drive measurable results.My strengths include: • Generating direct-response UGC content tailored for brands that embrace age inclusivity, blending authenticity with marketing strategy to deliver conversions. • Developing and executing comprehensive digital marketing strategies for B2B and B2C audiences, utilizing platforms such as social media, organic search (SEO), paid search, paid social, programmatic advertising, email marketing, and emerging channels like social audio. • Designing best-in-class websites that prioritize user intent and customer experience (CX), with a focus on seamless customer journeys and UX best practices that convert visitors into loyal customers.I also manage full-scale influencer and UGC campaigns, bringing a unique perspective as both a creator and strategist. My deep understanding of the influencer marketing ecosystem allows me to foster authentic relationships with creators while delivering campaigns that engage, inspire, and perform.This blend of creative expertise, strategic thinking, and digital marketing acumen ensures I can deliver content and campaigns that resonate with your audience while driving results for your brand.

At Revolution Gray, we are on a mission to defy ageism and dismantle outdated stereotypes, pioneering a vibrant new narrative around life after 50. As Founder and Chief Content Officer, I am honored to lead this transformative movement through a digital platform designed specifically for active, stylish, and modern women who refuse to be defined by age.The impact of Revolution Gray’s mission has not gone unnoticed. Our work has been prominently featured in USA Today, AARP, Huffington Post, Next Avenue, and Daily Finance, affirming our role as a leading voice in the movement to redefine aging.

I concluded a rewarding 20-year career in the health promotion industry as the lead marketer, coordinator, and educator for the Put Prevention into Practice (PPIP) healthcare initiative, developed by the Agency for Healthcare Research and Quality (AHRQ) and the U.S. Preventive Services Task Force. In this role, I designed and delivered comprehensive training, briefings, and consultations for over 1,000 primary care providers across 12 Naval branch medical clinics, ensuring the successful implementation of the PPIP program.In addition, I spearheaded the development and marketing of the tobacco cessation program at Walter Reed. Serving as both a patient consultant and educator, I created a command-wide train-the-trainer course for primary care providers, medical corpsmen, and civilian health educators. This program, completed by more than 500 Navy personnel, significantly expanded the reach and impact of tobacco cessation efforts, leading to measurable improvements in the health of active-duty personnel, veterans, and military beneficiaries.As a Certified Health Education Specialist (CHES), I also provided expert consultation to patients with resistant hypertension and complex comorbidities in collaboration with the internal medicine clinic, enhancing patient outcomes through tailored education and support.My dedication to health promotion was recognized with the prestigious Navy and Marine Corps Gold Star Award for Excellence in Health Promotion Programs, which I was honored to receive for three consecutive years.

As the leader of Providence Hospital’s community-based wellness program, I managed a team of 15 professionals dedicated to improving health outcomes for hospital patients, underserved residents, and employees of Fortune 500 companies. Under my leadership, we delivered comprehensive wellness initiatives, including preventive health screening programs, a clinically focused weight loss program targeting obesity, and large-scale health fairs and community events that engaged thousands.A key highlight of my work was partnering with the hospital’s urology department to organize annual community-wide prostate cancer screenings. These events not only provided critical preventive care but also drew significant media attention and participation from high-profile city officials, including the Mayor of Washington, D.C., further amplifying awareness and engagement within the community.Through strategic coordination, impactful programming, and team leadership, I helped Providence Hospital foster healthier communities and build lasting partnerships that extended the reach and effectiveness of our wellness initiatives.

As the director of worksite health promotion programs at the Bureau of Labor Statistics and the National Oceanic and Atmospheric Administration (NOAA), I led initiatives designed to enhance wellness among federal employees. Managing a team of five, I collaborated closely with governing boards to develop and implement programs that addressed key health priorities, fostering a healthier and more productive workforce.My role involved strategic planning, program oversight, and employee engagement, ensuring the successful execution of wellness initiatives tailored to the unique needs of each agency. Through my leadership, I created sustainable health promotion programs that positively impacted the well-being of federal employees while aligning with organizational goals.