Terri Koster

Terri Koster Email and Phone Number

Building innovative, transformative, insightful marketing strategies to drive positive outcomes for businesses across the globe. @
Terri Koster's Location
Omaha Metropolitan Area, United States, United States
Terri Koster's Contact Details
About Terri Koster

Award-winning professional known for gathering and capitalizing on impactful analytics and insights to inform marketing and business strategy, turning insights into effective actions. Measure campaign effectiveness and the customer experience across the buyer’s journey. Cultivate strong relationships by uniting cross-functional business acumen with refined interpersonal skills. CORE COMPETENCIES:• GO-TO-MARKET & DATA STRATEGY• DIGITAL & MARKETING ANALYTICS• STAKEHOLDER ENGAGEMENT • KPI & METRICS DEVELOPMENT• BUSINESS INTELLIGENCE LEVERAGING• CHANNEL INSIGHTS & MANAGEMENT• CUSTOMER EXPERIENCE LEADERSHIP• BUDGETING & FORECASTING• TEAM OVERSIGHT• B2B INTEGRATED CAMPAIGNS PROCESS RE-ENGINEERING• ROI-DRIVEN CASE CREATION

Terri Koster's Current Company Details
The Mr. Rivers Agency

The Mr. Rivers Agency

Building innovative, transformative, insightful marketing strategies to drive positive outcomes for businesses across the globe.
Terri Koster Work Experience Details
  • The Mr. Rivers Agency
    Chief Marketing Strategist
    The Mr. Rivers Agency Oct 2018 - Present
    Marketing strategy consulting. Martech/Ops requirements, Omni-channel campaign plans, KPI/measurement definition, and market/competitive research. CLIENT PROJECT: International Travel Healthcare Recruiting company• Developed digital advertising strategy to increase brand awareness• Increase social presence for brand awareness, recruiter spotlights and placement stories and experiences.• Researched competition to ensure brand placement and travelers were meeting expectations.CLIENT PROJECT: National educational toy company• Built detailed results dashboard to show digital performance, including advertising and web site.• Performed research to identify new target audiences.• Created and launched loyalty program for educators in order to penetrate new market.CLIENT PROJECT: SaaS start up• Developed digital strategy to allow for better user and customer experience.• Created digital marketing strategy to encompass SEO, paid search and advertising to create interest and awareness. Delivered insights to optimize efforts.• Used insights to build out buyer personas for more a more personalized approach to messaging.CLIENT PROJECT: Omaha Central Girls Lacrosse Club• Developed overall brand and marketing strategy for newly formed team. • Managed social media presence, events, publicity, and recruiting through social platforms. Drove engagement and awareness. • Educated team on using social platforms for marketing the team. CLIENT PROJECT: National Coaching Company• Performed market research for multiple cities and provided expansion strategies. • Compiled survey results and provided insights in usable format.
  • Creighton University
    Senior Marketing Strategy Consultant
    Creighton University Dec 2023 - Jul 2024
    Omaha, Nebraska, Us
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  • Pwc
    Senior Manager, Global Strategic Marketing
    Pwc Jul 2021 - Apr 2023
    Gb
    View
  • Calix
    Product Marketing Leader - Marketing Insights Cloud
    Calix Mar 2019 - Nov 2020
    San Jose, California, Us
    Develop and implement data-driven product marketing plans for Calix clients. Identify needs and secure business opportunities through market research and competitive analysis. Expand to new channels. Develop KPIs for newly segmented audiences, including best practices for measurements. Deliver effective demonstrations and training sessions on marketing insights platform usage. Formulate customer journey strategies based on defined buyer personas.SELECT ACHIEVEMENTS:• Grew customer response rate 27% and subscriber upsells 40% by executing data-informed campaigns and integrating new channels. Performed detailed analysis and utilized precise metrics to define effective strategies.• Achieved 61% conversion rate and decreased overall costs by 73% while maintaining baseline CTR of 7%. Developed omni-channel marketing plan and integrated social advertising.• Spearheaded omni-channel campaign that yielded 40% conversion rate by developing new segmented audience for latest digital service.• Conducted weekly customer information and feedback sessions. Identified cutting-edge marketing trends and increased community awareness. Strengthened client loyalty and forwarded organizational reputation.
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  • Npm, Inc.
    Director, Product And Digital Marketing
    Npm, Inc. Jan 2018 - Dec 2018
    Oakland, Ca, Us
    Managed the customer journey. Executed rebranding strategies and new landing pages to increase flow. Defined lead-nurturing criteria to drive and qualify potential clients in collaboration with Sales. Conducted complex competitive analysis and market research to determine best product positioning and buyer personas for customer roadmap. Developed demand generation campaigns. Defined new enterprise software product features. Created and tracked KPIs to measure revenue growth, awareness, and product lifecycle. SELECT ACHIEVEMENTS:• Optimized customer experience and enabled modifications by pioneering flexible GTM strategies for SaaS and enterprise products across marketing and sales channels. Developed tactics based on buyer personas.• Created first-time marketing strategy for SaaS product that drove software developers to upgrade open-source accounts.
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  • Mutual Of Omaha
    Senior Manager, Product Marketing – Cross Product Integration
    Mutual Of Omaha Mar 2017 - Jan 2018
    Omaha, Ne, Us
    Restructured corporate marketing strategy for upcoming fiscal year.SELECT ACHIEVEMENTS:• Revamped KPIs and measurement strategies that centralized cross-organizational data. Enabled detailed analysis for precise decision-making and tactics development. • Evaluated existing lines and increased consumer buy-in by steering market segmentation to target and align products with user personas. Employed extensive analytics.• Developed and implemented first-ever programs that integrated cross-product omni-channel marketing strategies for direct-to-consumer division.
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  • Bozell
    Digital Media & Marketing Director
    Bozell Aug 2016 - Mar 2017
    Omaha, Nebraska, Us
    Developed and executed strategies to boost reputation and drive qualified traffic. Worked with range of clients across multiple industries. Delivered digital marketing campaigns. Optimized revenue, engagement, and website traffic. Coordinated reporting and analytics planning, digital marketing, paid search, and programmatic ad buys.SELECT ACHIEVEMENTS:• Created first-ever dashboard reporting that enabled accurate measurements and feedback across all clients.• Increased awareness and engagement by 37%. Managed digital marketing, including paid search and Facebook advertising campaigns.
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  • Ibm
    Senior Product Marketing Manager - Cybersecurity
    Ibm Nov 2013 - Nov 2015
    Armonk, New York, Ny, Us
    Executed competitive and market analysis to identify opportunities. Oversaw GTM strategies for SaaS and enterprise products by leveraging marketing and sales channels. Ensured P&L outcomes while administrating $10M budget. Maintained expertise on market conditions, buyer personas, and product specifications. Developed and delivered detailed analysis and insights for programs. Delivered reports organized by product and media. Evaluated product features for promotion to achieve maximum customer engagement.SELECT ACHIEVEMENTS:• Grew revenue from $500M to $1.5B (200% increase) by developing and implementing omni-channel marketing plan.• Enhanced conversion rate by 15%. Developed comprehensive lead generation scoring model that identifies qualified targets.
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  • Montessori Parents' Co-Op For Children, Inc.
    Senior Director
    Montessori Parents' Co-Op For Children, Inc. Sep 2007 - Sep 2011
    Managed daily operations of school for 10 teachers and 70 students with keen focus on improving overall efficiency. Ensured compliance with government contracts and regulations.SELECT ACHIEVEMENTS:• Integrated email system that facilitated communications with staff and improved operations.• Restructured website, including immediate access to student information for parents.
  • Ibm
    Director, Strategic Marketing Programs; Digital Marketing Manager
    Ibm Jan 2000 - Apr 2007
    Armonk, New York, Ny, Us
    Directed online customer experience and retention programs, including strategies for product growth, marketing, measurements, and optimization. Conducted extensive research to develop attribution models and gain insights into the consumer’s journey. Revamped go-to-market strategy. SELECT ACHIEVEMENTS:• Owned $20M budget with full P&L responsibility. Achieved average ROI of 20% YOY. • Established first-ever digital metrics to determine base-line within the company. Provided holistic view of performance and cost savings impacts.
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Terri Koster Skills

Crm Team Leadership Cross Functional Team Leadership Business Analysis Marketing Management Change Management Marketing Strategy Data Analysis Project Management Marketing Communications Direct Marketing Strategic Planning Email Marketing Online Marketing Sales Enablement Montessori Recruiting Sales Marketing Customer Service Campaign Performance Analysis Database Marketing Audience Analysis Lead Generation Strategy Demand Generation Digital Marketing Management Go To Market Strategy Analytics Product Marketing Segmentation Social Media Marketing Advertising Integrated Marketing Strategic Partnerships Program Management Account Management Leadership Customer Relationship Management E Commerce E Commerce Seo E Commerce Consulting E Commerce Optimization Digital Media Digital Strategy Social Media Analytical Skills Google Analytics Web Analytics

Terri Koster Education Details

  • University Of Nebraska At Omaha
    University Of Nebraska At Omaha
    General

Frequently Asked Questions about Terri Koster

What company does Terri Koster work for?

Terri Koster works for The Mr. Rivers Agency

What is Terri Koster's role at the current company?

Terri Koster's current role is Building innovative, transformative, insightful marketing strategies to drive positive outcomes for businesses across the globe..

What is Terri Koster's email address?

Terri Koster's email address is te****@****pwc.com

What is Terri Koster's direct phone number?

Terri Koster's direct phone number is +140250*****

What schools did Terri Koster attend?

Terri Koster attended University Of Nebraska At Omaha.

What skills is Terri Koster known for?

Terri Koster has skills like Crm, Team Leadership, Cross Functional Team Leadership, Business Analysis, Marketing Management, Change Management, Marketing Strategy, Data Analysis, Project Management, Marketing Communications, Direct Marketing, Strategic Planning.

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