Terri Koster Email & Phone Number

Marketing strategy consulting. Martech/Ops requirements, Omni-channel campaign plans, KPI/measurement definition, and market/competitive research. CLIENT PROJECT: International Travel Healthcare Recruiting company• Developed digital advertising strategy to increase brand awareness• Increase social presence for brand awareness, recruiter spotlights and placement stories and experiences.• Researched competition to ensure brand placement and travelers were meeting expectations.CLIENT PROJECT: National educational toy company• Built detailed results dashboard to show digital performance, including advertising and web site.• Performed research to identify new target audiences.• Created and launched loyalty program for educators in order to penetrate new market.CLIENT PROJECT: SaaS start up• Developed digital strategy to allow for better user and customer experience.• Created digital marketing strategy to encompass SEO, paid search and advertising to create interest and awareness. Delivered insights to optimize efforts.• Used insights to build out buyer personas for more a more personalized approach to messaging.CLIENT PROJECT: Omaha Central Girls Lacrosse Club• Developed overall brand and marketing strategy for newly formed team. • Managed social media presence, events, publicity, and recruiting through social platforms. Drove engagement and awareness. • Educated team on using social platforms for marketing the team. CLIENT PROJECT: National Coaching Company• Performed market research for multiple cities and provided expansion strategies. • Compiled survey results and provided insights in usable format.

Omaha, Nebraska, Us

Gb

San Jose, California, Us

Develop and implement data-driven product marketing plans for Calix clients. Identify needs and secure business opportunities through market research and competitive analysis. Expand to new channels. Develop KPIs for newly segmented audiences, including best practices for measurements. Deliver effective demonstrations and training sessions on marketing insights platform usage. Formulate customer journey strategies based on defined buyer personas.SELECT ACHIEVEMENTS:• Grew customer response rate 27% and subscriber upsells 40% by executing data-informed campaigns and integrating new channels. Performed detailed analysis and utilized precise metrics to define effective strategies.• Achieved 61% conversion rate and decreased overall costs by 73% while maintaining baseline CTR of 7%. Developed omni-channel marketing plan and integrated social advertising.• Spearheaded omni-channel campaign that yielded 40% conversion rate by developing new segmented audience for latest digital service.• Conducted weekly customer information and feedback sessions. Identified cutting-edge marketing trends and increased community awareness. Strengthened client loyalty and forwarded organizational reputation.

Oakland, Ca, Us

Managed the customer journey. Executed rebranding strategies and new landing pages to increase flow. Defined lead-nurturing criteria to drive and qualify potential clients in collaboration with Sales. Conducted complex competitive analysis and market research to determine best product positioning and buyer personas for customer roadmap. Developed demand generation campaigns. Defined new enterprise software product features. Created and tracked KPIs to measure revenue growth, awareness, and product lifecycle. SELECT ACHIEVEMENTS:• Optimized customer experience and enabled modifications by pioneering flexible GTM strategies for SaaS and enterprise products across marketing and sales channels. Developed tactics based on buyer personas.• Created first-time marketing strategy for SaaS product that drove software developers to upgrade open-source accounts.

Omaha, Ne, Us

Restructured corporate marketing strategy for upcoming fiscal year.SELECT ACHIEVEMENTS:• Revamped KPIs and measurement strategies that centralized cross-organizational data. Enabled detailed analysis for precise decision-making and tactics development. • Evaluated existing lines and increased consumer buy-in by steering market segmentation to target and align products with user personas. Employed extensive analytics.• Developed and implemented first-ever programs that integrated cross-product omni-channel marketing strategies for direct-to-consumer division.

Omaha, Nebraska, Us

Developed and executed strategies to boost reputation and drive qualified traffic. Worked with range of clients across multiple industries. Delivered digital marketing campaigns. Optimized revenue, engagement, and website traffic. Coordinated reporting and analytics planning, digital marketing, paid search, and programmatic ad buys.SELECT ACHIEVEMENTS:• Created first-ever dashboard reporting that enabled accurate measurements and feedback across all clients.• Increased awareness and engagement by 37%. Managed digital marketing, including paid search and Facebook advertising campaigns.

Armonk, New York, Ny, Us

Executed competitive and market analysis to identify opportunities. Oversaw GTM strategies for SaaS and enterprise products by leveraging marketing and sales channels. Ensured P&L outcomes while administrating $10M budget. Maintained expertise on market conditions, buyer personas, and product specifications. Developed and delivered detailed analysis and insights for programs. Delivered reports organized by product and media. Evaluated product features for promotion to achieve maximum customer engagement.SELECT ACHIEVEMENTS:• Grew revenue from $500M to $1.5B (200% increase) by developing and implementing omni-channel marketing plan.• Enhanced conversion rate by 15%. Developed comprehensive lead generation scoring model that identifies qualified targets.

Managed daily operations of school for 10 teachers and 70 students with keen focus on improving overall efficiency. Ensured compliance with government contracts and regulations.SELECT ACHIEVEMENTS:• Integrated email system that facilitated communications with staff and improved operations.• Restructured website, including immediate access to student information for parents.

Armonk, New York, Ny, Us

Directed online customer experience and retention programs, including strategies for product growth, marketing, measurements, and optimization. Conducted extensive research to develop attribution models and gain insights into the consumer’s journey. Revamped go-to-market strategy. SELECT ACHIEVEMENTS:• Owned $20M budget with full P&L responsibility. Achieved average ROI of 20% YOY. • Established first-ever digital metrics to determine base-line within the company. Provided holistic view of performance and cost savings impacts.