Terri Larson, Mba, Apr Email & Phone Number

Houston, Texas Area

LCC is a sole proprietorship supporting clients in Pipelines, Oil & Gas, and Chemical Manufacturing. At LCC, we support clients in their communication and outreach needs. We have counseled clients in efforts to improve employee and stakeholder engagement programs crisis communications and response capabilities, and the implementation and evaluation of pipeline public awareness programs.• Chaired a national cross-functional task group for the American Petroleum Institute (API) charged with writing API Recommended Practice (RP) 1162, Third Edition, “Public Awareness Programs for Pipeline Operators,” (published on 8/11/2023). o Led marketing efforts to secure pipeline operator buy-in, driving adoption of revised recommended practice. o Led development of https://www.pipelinepap.com for pipeline operators.• Served as communications, marketing, and engagement project manager for a proposed pipeline project in TN. o Guided strategic planning, implementation of stakeholder engagement and community investment activities. • Transformed a technical procedural manual for a pipeline client into an easy-to-read interactive booklet for on company culture and procedures for employees and contractors.• Led digital communications, collateral development, and training in support of new pipelines or significant maintenance/repair projects on existing pipelines for a major multi-national pipeline operator.• Served as lead media and crisis communication trainer for major multi-national pipeline operator.

The Woodlands, Texas, United States

As the Corp Comms Director at Huntsman, I led a team of four supporting operations in the U.S., EAMEI, and APAC regions, building a robust global internal communications program, supporting change management efforts related to significant business transformation initiatives and developing a strategy for more effective use of the company's social media platforms.• Developed the company’s first global corporate communications strategy, aligning with business priorities and KPIs for effectiveness measurement. • Created employer brand awareness campaign in Krakow, Poland for a new global business services (GBS) hub, helping recruit 200 associates in 2023 and creating multiple engagement opportunities for new employees. • Provided ongoing communications support for GBS hubs in Costa Rica, Poland, and Malaysia. o Mentored employees in Costa Rica through creation of a communications committee. o Mentored site leader in Krakow through creation of a local engagement committee.• Helped Purchase-to-Pay team increase employee readership of important policy and org information with specific recommendations for more effective use of SharePoint, white space and plain language in emails, and the addition of interesting, relevant graphics.• Introduced strategic approach, increasing employee involvement in issues relevant to the company’s license to operate and profitability. • Led brand management globally, with oversight of design and implementation for new or expanded offices and labs in Kuala Lumpur (KL), Mumbai, Costa Rica. • Helped EHS team improve communication of product safety information to internal and external stakeholders.

Houston, Texas

In this role, I led conversion of U.S. Public Awareness Program into Enterprise program for the U.S. and Canada and led team members through a company reorganization & subsequent merger. • Mentored team members through changes in roles and structure, due to reorganization and subsequent merger. • Served as communication and engagement transition team to review and merge programs and procedures for the new organization.• Led development and implementation of communication and stakeholder engagement plans for projects (pipelines and renewables) in south region, building positive relationships with affected property owners and local communities. • Led a cross-border team to review U.S. and Canadian regulatory requirements for pipeline public awareness programs, creating one cohesive company-wide program instead of three separately branded programs and resulting in significant cost savings for production of program materials.

Houston, Texas Area

While in this role, I led communications for Enbridge's U.S. operational footprint, primarily focused on internal communications and employee engagement, media relations, stakeholder engagement, public awareness, and crisis communications and response. I sat on leadership teams for the U.S. natural gas business unit and the Houston office safety committee. • Led development of strategic communications and engagement plan regarding a settlement agreement with the U.S. DOJ and U.S. EPA on a 2010 pipeline rupture in Michigan.• Built a leading crisis communications and response program, including training protocols and¬ – for the 1st time – involvement of the communications team in all field exercises.• Partnered on outreach and marketing campaign to increase confidence in Line 5, a controversial pipeline in the Straits of Mackinac.• Led implementation of an industry-leading pipeline public awareness program:o Directed creation of materials on pipelines and associated facilities, increasing confidence in their safety and reliability among target audiences.o Partnered with Enterprise Risk Management to lead development and adoption of enterprise approach to public awareness programs.• Served as Public Information Officer (PIO) and spokesperson during oil and natural gas pipeline leaks, fatality incidents, hurricanes, and offshore Gulf of Mexico natural gas pipeline releases.Additional roles at Enbridge:Senior Manager, Communications; Manager, Public Affairs; Senior Advisor, Public Affairs

B.A., Radio, Tv

Mba, Marketing