Terri Larson, Mba, Apr

Terri Larson, Mba, Apr Email and Phone Number

Innovative & Award-Winning Communications Executive | Engages Employees & Stakeholders to Address Business Challenges, Drive Growth & Profitability | Crisis Comms & Incident Response Expert | Skilled Business Storyteller @
Terri Larson, Mba, Apr's Location
Greater Houston, United States
Terri Larson, Mba, Apr's Contact Details

Terri Larson, Mba, Apr personal email

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About Terri Larson, Mba, Apr

Employees are too often overlooked as the incredibly important stakeholder group that they are, leading to a disengaged workforce that isn't focused on helping a business meet its goals. Conversely, when we listen to employees and help them build meaningful connections through effective, audience-focused communication programs, they become excited about the company and where its heading. Similarly, companies often dismiss certain external stakeholder groups when those same audiences are the ones to grant that "social license to operate." External communication and engagement programs that include listening to those stakeholders and acting on their feedback—even when it's in opposition to a project or expansion and difficult to hear—can build trust and help mitigate that very opposition. Building relationships and alliances—connecting people—is a specific strength of mine and it's a big part of my success as a communicator. A childhood spent living overseas (I'm a proud TCK or "third culture kid") means I understand what it means to be a global citizen and the obligation to seek out and amplify diverse perspectives and challenge ignorance and intolerance. This also gives me the ability to step back to see others' perspectives, help find common ground, and build trust and connection.I'm a storyteller, a skill cultivated early in my career in the news media (KLSB, KHSB, KABY, KRIV, Texas Lawyer), and I'm resourceful and a problem solver – everything is "figureaboutable."That's my sweet spot. I am an innovative and award-winning communications leader, focused on cultivating meaningful connections with and between employees and stakeholders to help drive business growth and profitability. I’m open to networking, full time roles and consulting engagements. You can contact me directly at terri@larsoncomms.com.

Terri Larson, Mba, Apr's Current Company Details
Larson Communication & Consulting

Larson Communication & Consulting

Innovative & Award-Winning Communications Executive | Engages Employees & Stakeholders to Address Business Challenges, Drive Growth & Profitability | Crisis Comms & Incident Response Expert | Skilled Business Storyteller
Terri Larson, Mba, Apr Work Experience Details
  • Larson Communication & Consulting
    Principal Consultant | Advisor On Employee, Stakeholder Engagement Strategy & Crisis Communication
    Larson Communication & Consulting Apr 2017 - Present
    Houston, Texas Area
    LCC is a sole proprietorship supporting clients in Pipelines, Oil & Gas, and Chemical Manufacturing. At LCC, we support clients in their communication and outreach needs. We have counseled clients in efforts to improve employee and stakeholder engagement programs crisis communications and response capabilities, and the implementation and evaluation of pipeline public awareness programs.• Chaired a national cross-functional task group for the American Petroleum Institute (API) charged with writing API Recommended Practice (RP) 1162, Third Edition, “Public Awareness Programs for Pipeline Operators,” (published on 8/11/2023). o Led marketing efforts to secure pipeline operator buy-in, driving adoption of revised recommended practice. o Led development of https://www.pipelinepap.com for pipeline operators.• Served as communications, marketing, and engagement project manager for a proposed pipeline project in TN. o Guided strategic planning, implementation of stakeholder engagement and community investment activities. • Transformed a technical procedural manual for a pipeline client into an easy-to-read interactive booklet for on company culture and procedures for employees and contractors.• Led digital communications, collateral development, and training in support of new pipelines or significant maintenance/repair projects on existing pipelines for a major multi-national pipeline operator.• Served as lead media and crisis communication trainer for major multi-national pipeline operator.
  • Huntsman Corporation
    Director Corporate Communications
    Huntsman Corporation Jun 2023 - Mar 2024
    The Woodlands, Texas, United States
    As the Corp Comms Director at Huntsman, I led a team of four supporting operations in the U.S., EAMEI, and APAC regions, building a robust global internal communications program, supporting change management efforts related to significant business transformation initiatives and developing a strategy for more effective use of the company's social media platforms.• Developed the company’s first global corporate communications strategy, aligning with business priorities and KPIs for effectiveness measurement. • Created employer brand awareness campaign in Krakow, Poland for a new global business services (GBS) hub, helping recruit 200 associates in 2023 and creating multiple engagement opportunities for new employees. • Provided ongoing communications support for GBS hubs in Costa Rica, Poland, and Malaysia. o Mentored employees in Costa Rica through creation of a communications committee. o Mentored site leader in Krakow through creation of a local engagement committee.• Helped Purchase-to-Pay team increase employee readership of important policy and org information with specific recommendations for more effective use of SharePoint, white space and plain language in emails, and the addition of interesting, relevant graphics.• Introduced strategic approach, increasing employee involvement in issues relevant to the company’s license to operate and profitability. • Led brand management globally, with oversight of design and implementation for new or expanded offices and labs in Kuala Lumpur (KL), Mumbai, Costa Rica. • Helped EHS team improve communication of product safety information to internal and external stakeholders.
  • Enbridge
    Director, Community Engagement And Enterprise Public Awareness
    Enbridge Oct 2016 - Mar 2017
    Houston, Texas
    In this role, I led conversion of U.S. Public Awareness Program into Enterprise program for the U.S. and Canada and led team members through a company reorganization & subsequent merger. • Mentored team members through changes in roles and structure, due to reorganization and subsequent merger. • Served as communication and engagement transition team to review and merge programs and procedures for the new organization.• Led development and implementation of communication and stakeholder engagement plans for projects (pipelines and renewables) in south region, building positive relationships with affected property owners and local communities. • Led a cross-border team to review U.S. and Canadian regulatory requirements for pipeline public awareness programs, creating one cohesive company-wide program instead of three separately branded programs and resulting in significant cost savings for production of program materials.
  • Enbridge
    Director, Communications, Community Investment, Public Awareness, U.S. & Crisis Communications
    Enbridge Jul 2012 - Oct 2016
    Houston, Texas Area
    While in this role, I led communications for Enbridge's U.S. operational footprint, primarily focused on internal communications and employee engagement, media relations, stakeholder engagement, public awareness, and crisis communications and response. I sat on leadership teams for the U.S. natural gas business unit and the Houston office safety committee. • Led development of strategic communications and engagement plan regarding a settlement agreement with the U.S. DOJ and U.S. EPA on a 2010 pipeline rupture in Michigan.• Built a leading crisis communications and response program, including training protocols and¬ – for the 1st time – involvement of the communications team in all field exercises.• Partnered on outreach and marketing campaign to increase confidence in Line 5, a controversial pipeline in the Straits of Mackinac.• Led implementation of an industry-leading pipeline public awareness program:o Directed creation of materials on pipelines and associated facilities, increasing confidence in their safety and reliability among target audiences.o Partnered with Enterprise Risk Management to lead development and adoption of enterprise approach to public awareness programs.• Served as Public Information Officer (PIO) and spokesperson during oil and natural gas pipeline leaks, fatality incidents, hurricanes, and offshore Gulf of Mexico natural gas pipeline releases.Additional roles at Enbridge:Senior Manager, Communications; Manager, Public Affairs; Senior Advisor, Public Affairs
  • Enbridge
    Senior Manager - Communications
    Enbridge Jan 2009 - Jul 2012

Terri Larson, Mba, Apr Skills

Crisis Communications Media Relations Public Relations Strategic Communications Reputation Management Marketing Communications Corporate Communications Internal Communications Leadership Public Affairs Press Releases Social Media Community Development Strategy Editing Crisis Management Spokesperson Communications Planning Strategic Planning Message Development Project Management Marketing Event Management Journalism Copywriting Public Speaking Program Management Communication Training Event Planning Messaging Newsletters Speech Writing Content Development Web Content Management Training Corporate Social Responsibility Stakeholder Engagement Publicity Thought Leadership Social Networking Web Content Web Content Writing Nonprofits Integrated Marketing Internal And External Communications Copy Editing

Terri Larson, Mba, Apr Education Details

Frequently Asked Questions about Terri Larson, Mba, Apr

What company does Terri Larson, Mba, Apr work for?

Terri Larson, Mba, Apr works for Larson Communication & Consulting

What is Terri Larson, Mba, Apr's role at the current company?

Terri Larson, Mba, Apr's current role is Innovative & Award-Winning Communications Executive | Engages Employees & Stakeholders to Address Business Challenges, Drive Growth & Profitability | Crisis Comms & Incident Response Expert | Skilled Business Storyteller.

What is Terri Larson, Mba, Apr's email address?

Terri Larson, Mba, Apr's email address is te****@****bal.net

What is Terri Larson, Mba, Apr's direct phone number?

Terri Larson, Mba, Apr's direct phone number is +140323*****

What schools did Terri Larson, Mba, Apr attend?

Terri Larson, Mba, Apr attended Stephen F. Austin State University, University Of Phoenix.

What skills is Terri Larson, Mba, Apr known for?

Terri Larson, Mba, Apr has skills like Crisis Communications, Media Relations, Public Relations, Strategic Communications, Reputation Management, Marketing Communications, Corporate Communications, Internal Communications, Leadership, Public Affairs, Press Releases, Social Media.

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