Terrill Harris Email & Phone Number

San Diego Metropolitan Area

Responsible for local brand development that can get our products in front of consumers by developing and implementing well thought out marketing strategies, like product launches and promotional activities, that increase success rate and brand perception.

San Diego Metropolitan Area

Greater St. Louis Area

Greater Boston Area

-Maintain call frequency and introduce and sell in new brands and packages including activities to support sell through for company-owned wholesaler servicing over 4,000 retail accounts and selling 10 million cases of beer annually in dynamic Boston MCA which includes 300,000+ college students.-Make daily decisions regarding retail inventory levels using past sales history, sales data tools (IRI, WEARS, iDig), climate changes, competitive activity, and promotional activities.-Establish and monitor quality control standards including product freshness and finished product loss.-Complete paperwork such as point sheets, expense reports, tracking forms, surveys, and work orders. Fill-in for absent sales reps as needed.

Greater Boston Area

-Promoted to develop beer category plans, strategies and tactics to support company and retailer initiatives.-Analyze retail and market level data to develop and present schematic recommendations, sell-in shelf sets, perform shelf resets, and assist with team sells to key retailers, maintaining a follow-up call frequency to ensure proper retail execution of plan.-Identify insights, create opportunities, and deliver solutions that drive profitable sales growth utilizing strong familiarity with syndicated data, software, and measures (IRI, Nielsen, demographic data, etc.). • Develop, maintain, and track archive for resets and relevant shelf space information.

Greater Boston Area

-Promoted to identify sales opportunities and implement selling techniques to establish new brand distribution.-Developed and executed marketing programs for import, craft, specialty, spirit and energy brands with a focus on developing creative ways to market new and low volume brands with limited marketing budgets.-Generated new distribution through targeted focus on potential high end and non-buy accounts, supporting new placements with merchandising programs, sales promotions, special events, and retailer entertainment.-Developed and maintained rapport with key retail accounts, and facilitated product training sessions for retail staff members on ingredients, brewing methods, beer serving techniques, and taste profile awareness.-Utilized Mobility Manager to target accounts, track information, and generate reports.

Greater Boston Area

-Recruited to sell-in and execute merchandising displays and marketing programs for a company-owned distributorship.-Coordinated cross-departmental initiatives with Marketing, Sales and Operations departments, and participated in executing promotional activities for targeted consumers with contemporary marketing team at retail accounts.-Increased beer sales potential by managing programs to stimulate and maximize retail display execution working with key retailers to build superior customer relationships and identify incremental sales opportunities. -Provided relief route sales coverage to support sales team efforts and Impact Selling objectives.