Terri Ritchie Email & Phone Number

Lansing, Michigan, Us

• Lead the development of executive and leader communications that inform employees on enterprise's core values, businesses and goals• Develop and implement the executive communications plan for the office of the EVP, COO, and president • Write and design executive and leader communications, including talking points, newsletter articles, intranet content, quarterly executive memos and meeting presentations targeted to a wide variety of internal and external audiences • Manage executive leadership and enterprise-wide events, including quarterly leadership forums and biannual town halls

Mclean, Va, Us

• Managed communications that supported Treasury Management Operations’ change management and training initiatives• Interviewed subject matter experts, wrote/updated more than 300 user guides targeted to internal associates and formatted in Salesforce Knowledge content management system • Managed multiple projects and deadlines, including change management communications, governance reviews and intake requests • Performed content metrics, including intakes received/completed, turnaround times met and content usage to inform content strategy

• Wrote, edited and designed concise, easy-to-understand content for websites, marketing collateral and presentations

Us

• Managed communications for $500 million change management initiative that successfully delivered two new system platforms and five new products to market in 46 states• Wrote and designed website content, email communications, newsletters, training materials and executive presentations targeted to 13,000 internal associates and 10,000 sales associates for stakeholder buy-in and business readiness• Interviewed subject matter experts, identified audience’s needs and wrote complex information clearly and accurately to educate and engage audiences• Developed and managed go-to-market communications strategies, roadmap and calendar to deliver the right messages to the right audiences at the right times

Us

• Wrote 4,000 customer-centric communications targeted to 15 million customers and formatted in content management system• Received associate recognition for writing more than 1,500 customer communications in a 6-month time frame• Wrote engaging, on-brand copy for brochures and digital communications to support product and sales initiatives• Led communications governance committee and trained team on all aspects of writing, strategy and brand guidelines

Us