Terri Ritchie Email & Phone Number

Lansing, Michigan, US

• Lead the development of executive and leader communications that inform employees on enterprise's core values, businesses and goals
• Develop and implement the executive communications plan for the office of the EVP, COO, and president
• Write and design executive and leader communications, including talking points, newsletter articles, intranet content, quarterly executive memos and meeting presentations targeted to a wide variety of internal and.
• Manage executive leadership and enterprise-wide events, including quarterly leadership forums and biannual town halls

Mclean, VA, US

• Managed communications that supported Treasury Management Operations’ change management and training initiatives
• Interviewed subject matter experts, wrote/updated more than 300 user guides targeted to internal associates and formatted in Salesforce Knowledge content management system
• Managed multiple projects and deadlines, including change management communications, governance reviews and intake requests
• Performed content metrics, including intakes received/completed, turnaround times met and content usage to inform content strategy

• Wrote, edited and designed concise, easy-to-understand content for websites, marketing collateral and presentations

US

• Managed communications for $500 million change management initiative that successfully delivered two new system platforms and five new products to market in 46 states
• Wrote and designed website content, email communications, newsletters, training materials and executive presentations targeted to 13,000 internal associates and 10,000 sales associates for stakeholder buy-in and.
• Interviewed subject matter experts, identified audience’s needs and wrote complex information clearly and accurately to educate and engage audiences
• Developed and managed go-to-market communications strategies, roadmap and calendar to deliver the right messages to the right audiences at the right times

US

• Wrote 4,000 customer-centric communications targeted to 15 million customers and formatted in content management system
• Received associate recognition for writing more than 1,500 customer communications in a 6-month time frame
• Wrote engaging, on-brand copy for brochures and digital communications to support product and sales initiatives
• Led communications governance committee and trained team on all aspects of writing, strategy and brand guidelines

US