Terri Mcculloch Email & Phone Number

Atlanta, Georgia, Us

Lead franchise development; establishing regional and national specimen collection partners and accounts on behalf of our franchise owners; franchisee sales training, tools and resources; and product management for clinical, toxicology and DNA testing services. Member of the leadership team and Franchise Advisory Council.

Shareholder interest in seven (7) ANY LAB TEST NOW Houston store locations. Strategic oversight of personnel related to business development and marketing initiatives for these seven stores.

Atlanta, Georgia, Us

Strategically led the brand, sales and marketing activities of franchise owners and 155+ store locations in 30 states for the first direct access lab testing operation in the U.S. Mentored, coached and trained franchisees through corporate and online training, personal visits, webinars, phone conversations, workshops and regional meetings. Conducted New Franchisee Training and created six (6) month initial sales and marketing plans with each attendee. Designed policies and procedures, business development programs, marketing initiatives, and media relations activities to support continued market penetration. Sold and closed regional and national sales accounts that fed franchisee revenue streams. Supervised personnel for 8 company-owned store locations in a franchisee capacity.• Served as a member of the Franchise Advisory Council and Executive Team.• Significantly grew system revenue. (Details to be shared confidentially due to FDD disclosures).• Launched a PR campaign that generated ~$5MM in media value with less than a $50k expense.• Set up and managed an inbound sales call center for use by franchisees to sell lab testing services and reduce labor costs. • Increased annual website utilization from 1.17M unique page views and 379,236 entrances in 2010 to 3.6M unique page views and 1.8M entrances in 2015.• Grew revenue for eight (8) corporate-owned stores by 35.6% from 2013 to 2014; and 15% from 2014 to 2015 respectively.• Established strategic digital initiatives, and managed all digital marketing efforts, including SEO, PPC, Google My Business optimization, social media, content marketing, Facebook advertising, Yelp and YaSabe enhanced programs.• 2013 and 2014 Member, Women’s Advisory Council for Lone Star College System; 2015 Advisory Board Member, PIMA Medical Institute.

Deer Park, Texas, Us

Directed operations to improve laboratory performance and quality outcomes. Enhanced bottom-line revenue through various business development, marketing and sales initiatives for drug and alcohol testing services to multiple niche markets within the medical, legal, and workplace communities, including the preparation of government RFPs.• Acquired large accounts with M.D. Anderson Cancer Center and other local hospital systems, Bethesda Lutheran Communities, Fort Bend County CSCD, and ANY LAB TEST NOW.• Participated in the Drug and Alcohol Testing Industry Association; authored 3 articles for quarterly magazine and presented at 2010 annual conference.• Finalist eWomenNetwork Foundation Femtor Award, 2009.

Consultant to small and mid-size women-owned businesses. Partnered with business owners to create strong organizational foundations to support expansion. Developed and implemented processes and plans to promote growth and profitability including: growth strategy and planning, business development, lead generation, and sales. Resulted in position with ExperTox, Inc.

Led the company’s transition from a business opportunity model to a franchise model. Implemented systems and processes to support franchise development, franchisee training, operations management, and all sales and marketing initiatives and campaigns. Mentored and coached franchisees through face-to-face visits, phone conversations, and workshops. Developed relationships with various organizations involved in paternity establishment, family relationship identification and forensic DNA services.• Named Franchise Market Magazine’s Top 100 New Franchises for 2006 and 2007. • Awarded Area Developer Magazine’s 2007 Hot Franchise Concept.• Spokesperson for TV, radio and print interviews, as well as trade show appearances. • Recognized at 30+ legal, medical and governmental association meetings or conferences for CLE/CME presentations given on behalf of franchisees.• Obtained designation as the only DNA testing resource for the Grandparents for Children’s Rights organization and GRAND magazine.• Formulated a franchise recruitment qualification, marketing and sales campaign that resulted in the sale of 23 franchises in the first two years of the new franchise.• Hired and managed inside and outside sales teams for corporate-owned service center locations, where sales metrics outperformed franchise locations 3:1.• Executed new product research and introduced the first nutrigenomics product in the U.S. specifically designed for weight management, 2007.• DNA Services of America, Pioneer Award, 2006

Created sales programs to rapidly drive revenue for the first direct-to-consumer DNA identification testing laboratory, best known for paternity testing. Developed and implemented systems and processes, then managed personnel to support an inbound call center, outbound B2B sales team, domestic and international distributorships. Supervised lab support personnel charged with chain-of-custody quality control. Executive team member that participated in a three-year program for fast-growth companies, Gazelles.Director of Business Development; Director of Business Development (Call Center Sales); Operations Manager• Impacted bottom-line revenue by 667% between 1999 and 2005.• Increased distributorship sales in 2003 by 74%; and 51% in 2004.• Negotiated seven (7) international partnerships, bringing consumer-based DNA identification testing services to Europe, Africa and Central America.• Founded the first sales-driven call center in the direct-to-consumer DNA testing industry.• Created the business plan for the first retail, in-store paternity testing kit.• 2002 Industry Leader Core Value Award and 2000 Go For It Core Value Award.

• Negotiated leases, maintained landlord relations and performed site inspections for over 560 parcels of property where convenience stores were located.• Performed litigation review, hired outside retained counsel, fulfilled discovery and deposition requests and managed a monthly average of 100 active litigated cases on behalf of the company. • Managed the collection of delinquent commercial and oil and gas marketing trustee debt through in-house legal remedies and utilization of outside collection agencies or counsel• Handled governmental violations with appropriate agencies and/or outside counsel involving the sale of alcoholic beverages, tobacco and food stamps, along with health and environmental matters.• Conducted investigations with and without department security personnel relative to EEOC matters, security issues and criminal incidents at company’s convenience stores• Assisted in due diligence with respect to real estate and litigation in four (4) separate company acquisitions and two (2) corporate division sales.

Media Communications

For Fast Growth Companies