Terri Michael Email & Phone Number

Austin, Texas Metropolitan Area

Developed strong client relationships through effective communication, collaboration, and a personalized approach to understanding and meeting their design needs.Successfully managed and executed numerous projects, consistently delivering exceptional results within stipulated timelines and budget constraints.Garnered positive reviews and testimonials from satisfied clients, showcasing a commitment to client satisfaction and the ability to exceed expectations.

Boston, Ma

* Successfully oversaw $6M in client billings while collaborating with cross-functional teams.* Led, guided and mentored a team of 12 direct reports.* Defined and refined unified brand identity, merging four distinct companies while leveraging their unique strengths and histories.* Directly impacted and enhanced propensity to achieve business objectives through high-touch, conventional and unconventional strategic brand initiatives.* Led the development and execution of marketing communications for the US region.* Delivered cross-platform marketing strategies to surpass real estate leasing targets.

Boston, Massachusetts, United States

* Led operations for boutique marketing communications firm with a staff of 18.* Built an environment of trust to increased client revenues by 45%.* Directed new business pitches resulting in $6M of incremental revenue.* Improved agency efficiency to increase profitability by 300% in first two years by negotiating client compensation and contracts.* Managed revenue, forecasting, budgeting, vendor agreements and staffing.

Waltham, Massachusetts, United States

* Reporting directly to the CEO, successfully rebranded the company’s products and all marketing communications, obtaining buy-in from sales and marketing executives in 17 offices worldwide.* Revamped the corporate website to boost lead generation by including features like flash product demos and visuals to simplify the explanation of complex offerings.* Developed and wrote all corporate marcom materials including corporate brochures, technical data sheets, white papers and customer case studies.* Produced more than 300 viable sales leads for multi-million-dollar product in two years.

Boston, Massachusetts, United States

www.icast.com: * Launched an entertainment web community with a $16M budget, cultivating a marketable audience, enabling self-publishing, and attracting advertising revenue.* Played a pivotal role in shaping the corporate product vision, overseeing advertising, collateral, and events with a team of six.* Spearheaded the onboarding of 1,500 bands for the music channel within two months, reshaping the corporate business model and drawing the attention of record label executives.* Cultivated strategic partnerships with CBS/Viacom and the Television Academy of Arts & Sciences.* Managed high-profile events, including the US Comedy Arts Festival, Creative Arts Awards, Emmy Awards, and multiple concerts, yielding $5M in sponsorship revenue while producing exclusive content.www.RagingBull.com: * As the initial hire, built the credibility and visibility that led to an acquisition by Lycos within 18 months.* Boosted registered membership from 20,000 to over 300,000 within six months with a budget under $20,000.* Orchestrated a prominent press relations campaign, positioning Raging Bull as a key source of daily retail investment information in the media, quoted and referenced almost daily. www.PlanetDirect.com: * Pioneered the "portal" concept for an ISP content provider, challenging AOL's dominance.* Successfully pitched and secured feature coverage in Dow Jones, Business Wire, Business 2.0, USA Today, and other prominent publications.* Directed comprehensive corporate brand development, encompassing advertising, sales communications, direct mail, trade shows, events, and collateral, while effectively overseeing four agency vendors.

* Managed client relationships with Veryfine, Malden Mills' Polartec® and Polarfleece® brands, Planet Direct, Cellular One, and Money Magazine.* Cultivated strong client rapport, gaining three job offers upon resignation due to strong relationships and deep market knowledge.* Achieved an impressive 90% success rate in selling creative campaigns, media, and program recommendations to clients.* Developed annual positioning and marketing plans across various channels, overseeing strategic and creative advertising, direct marketing, and collateral.* Spearheaded three new Veryfine® product launches, handling positioning, naming, package design, trade sell-in, and consumer advertising.* Coordinated with four international agencies to craft consumer advertising and retail education programs for Polartec® in Europe.* Analyzed data from BASES, BehaviorScan, IRI, and Nielson to monitor package goods trends and identified opportunities.

M.S., Integrated Marketing Communication

Bachelor Of Arts - Ba, English Language And Literature, General