Terri Pitts Email & Phone Number

New York City, Us

Advise. Manage. Create. Collaborate.

Cupertino, California, Us

As Head of Brand Worldwide, Terri worked directly with the world’s most influential people ensuring they always had a superior brand experience. Terri’s strategic foresight and innovation turned Apple into the world’s #1 most visible consumer brand in television and film, displacing Apple’s largest competitor. Terri oversaw the use of all Apple products, inclusive of hardware, software and services across all entertainment distributors worldwide, including ATV+. Terri led Apple’s first-ever branded integration partnership initiative, securing multiple partners with multi-million dollar commitments. She transformed Apple’s product placement program, scaling in tenfold by introducing sustainable practices that also reduced program costs year-over-year. Terri innovated and implemented Apple’s “ScreenRunner” program, serving replicated software templates to industry professionals for use in television and film. Operationally, Terri was the only person at Apple to oversee over 40 unique product launches annually worldwide, determining every SKU to be delivered into 26 countries. Terri’s strategic approach delivered in-market results while simultaneously reducing hard costs. Terri pioneered and built Apple’s first-ever worldwide brand team, leading with integrity, respect and gratitude.Highlights- Global Brand Marketing, Communications, Campaigns, Seeding, Cultural Influence- Global Brand Builder- Consumer Products & Technology- Leader, Global Team Builder, Cross-Functional Partner- Manage Agencies & Vendors- Data Driven Marketer- Ease with Executive Leadership, VPs, C-Suite- Manage Multiple Campaigns & Projects Simultaneously- Manage Multiple-Million Dollar Budgets- Extensive Entertainment Experience & Relationships: Film, TV, Streaming, Network, Studio, Agency, Brand- Global Product Forecasting- Product Inventory Management & Trafficking

Created and executed high level marketing strategies for consumer brands. Negotiated multi-million dollar partnerships, branded integrations and sponsorships. Managed brand agencies and vendors. Each program was uniquely designed to meet with every client's objectives. Executed actionable campaigns steeped in authenticity and brand growth.

Crafted new business pitches, business proposals, contracts, promotional decks, program time lines and budgets. Managed each phase of my client's promotional campaigns from print, television, sweepstakes, account specific programs, radio promotions, special events, tour sponsorships, local market activities, point-of-sale, premium development, third party partnerships, retail programs and creative approvals. Client accounts included: Andrew Jergens/John Frieda, A.T. Cross, Campbell’s Soup Company, Hershey Foods Corporation, Liz Claiborne Fragrances, Philips Consumer Electronics, Philips Domestic Appliances and Personal Care, Philips Food & Beverage, Hain-Celestial, Sunbeam Appliances, Universal Studios Home Entertainment. Successful partnerships achieved include: 1-800-Flowers.com, Disney, Endeavor LA, New Line Cinema, Miramax, MGM, MGM Music, Twentieth Century Fox, Movies On-Demand, Universal Studios and Warner Music.

Created and managed feature film, television and documentary premiere and private screening campaigns to drive word-of-mouth publicity. Crafted business proposals and press releases. Placed items in local, national and international press. Event attendees included industry executives, A-list celebrities, VIPs, influencers, and national and local electronic and print press representatives. Secured hundreds of press placements on behalf of the agency's many clients.

Working on the many sets of studio blockbuster films and independent features, I gained invaluable insight into every aspect of production from development through distribution. Credits include: At First Sight | Bad Company | Basketball Diaries | Devil’s Advocate | Eraser | Faithful | How Stella Got Her Grove Back | Indian in the Cupboard | Interview with the Vampire | Mad City | Money Train | Murder at 1600 | The Pelican Brief | Twelve Monkeys | Two Bits

New Orleans, La, Us

The NOJAHF is the world's largest music festival, with millions of attendees from around the globe each year. Working closely with the Producer of the Night Concerts series, we produced 12 concerts in 10 days at all the major venues across the city of New Orleans. Venues held upwards of 75,000 and talent included Patti LaBelle, Santana, Nina Simone, Wynton Marsalis, The Neville Bros. and more. I was directly responsible for managing all of the artist contracts, riders, compensation, production, crew and equipment needs. An experience like no other, this unique opportunity kick started my entertainment career.

Ba, Communication

High School