Relentlessly energetic, creative, very well organised and always positive. My past experience spans senior held positions in design and brand management within international bluechip advertising organisations, including heading up the design team at TBWA South Africa for 5 years. Aside from winning numerous prestigious international awards, grands prix and accolades for my personal and professional design work, I was also honoured to be elected as a judge on the judging panel for design communication at the Loeries Awards, South Africa.My main drivers are all things design with a clear emphasis on new technology. A lover of luxury packaging and retail brands, I'm in my element and thrive when working on a project that requires everything from a logo and a business card, to an ad campaign with a blimp at the Superbowl. Personally, the production process is as important as the creative process – ensuring quality and integrity is always a priority. After some 20+ years in the industry, I still get a thrill when an integrated creative campaign and strategy comes together – especially when it appeals to exactly the right audience and is done in a way that no one else has seen before.