Terri Simonson Email & Phone Number

Concord, Ma, Us

Concord, Ma, Us

Concord, Ma, Us

Concord, Ma, Us

Concord, Ma, Us

Nashua, Nh, Us

• Led the implementation and ongoing management of the marketing automation platform, Salesfusion. Responsible for email campaigns, nurture programs, call to actions, and landing pages. Measured and analyzed results through customized dashboards• Managed outsourced vendors and association partnerships• Managed event strategy: On-site customer events, promotional collateral and giveaways, contract and budget management, exhibitor orders, sponsorship deliverables, shipments, on-site logistics, travel and accommodations• Created and managed marketing and sales collateral: Brochures, flyers, tradeshow collateral, sales decks, proposal templates, corporate templates, promotional materials (branded items, holiday gifting, etc.)• Ensured consistent branding across all channels, created visuals and wrote communications for web pages, blog posts, magazine and digital advertisements, customer and prospect communications and emails, association articles, event communications and collateral, review site profiles, press releases• Managed and led the creation, optimization, and launch of AkkenCloud’s new website. Established the mapping and structure, created and edited content and visuals, built page layouts and populated the site, optimized pages for SEO. Managed ongoing website maintenance and blog updates

Beijing, Cn

• Created email marketing campaigns and lead nurturing programs within HubSpot to support sales. Measuring and analyzing results through customized dashboards• Wrote copy for marketing communications including newsletters, blog posts, landing pages, emails, advertisements• Developed and maintained effective marketing materials: Corporate and product collateral, sales materials, PowerPoint decks, branded event collateral, promotional items• Managed third party vendors (contractors and strategic relationships): PR, Social Media, Graphic and Web Designers, Content Specialist, Event Relations• Event management (roughly 70 events per year): Research, planning, and execution; on-site customer and prospect events, budget management, contract negotiations, secured speaking opportunities and sponsorships, and managed logistics of each event• Executed consistent public relations and outreach campaigns leveraging various media, events and other channels• Project management for the launch of MobPartner’s new website, and ongoing content management

Burlington, Ma, Us

• Monitored product line through analysis of sales, forecast projections, pricing and profitability• Contributed to price guide updates through analysis, collection of data, and review with sales• Gathered and routinely updated competitive data, working closely with sales• Created and updated product marketing communication tools and materials: Web, print, mailings; ensured divisional branding was aligned globally across all efforts for promotional activities, sales teams, and distributors• Contributed to go-to-market strategies and product launches, bringing new products and product improvements to market, with a focus on design control• Assisted in the launch of Sekisui’s new website. Responsible for content development, organization, strategic mapping, pre-launch testing, proofing, editing

Bedford, Ma, Us

• Created a product specific global marketing strategy, analyzing the market overview, competitive landscape, marketing strategies and tactics, reimbursement and health economics, ROI calculations, and budget; This strategy was presented to the Board of Directors• Worked cross-functionally with marketing, finance, regulatory and clinical departments, to conduct extensive research• Created brochures for all new product launches, revamped outdated marketing materials, and created event invitations, among various other marketing collateral, through Adobe Illustrator and Photoshop• Created a social media marketing strategy and implementation plan • Assisted with a full site re-design of the company distributor portals. Responsible for milestone planning, imagery development, internal troubleshooting, launch preparation and assistance, and ongoing content management