By 2025, it's estimated that over 80% of internet traffic will be attributed to video content consumption, emphasizing the increasing importance of incorporating video marketing strategies into overall marketing campaigns. Let's make sure you're ahead of the trend together! Dynamic digital content strategist with a proven ability to drive engagement and curate a unique brand experience on social media, cutting through the noise. With a background in professional makeup artistry and beauty education, I seamlessly transitioned into brand strategy, leveraging my understanding of aesthetics and market dynamics to help businesses thrive.I specialize in crafting exciting brand universes that reignite my clients' passion for their work. My approach is unique—I listen intently and customize solutions to unearth the full potential of every client. I understand the importance of creating strong, memorable brands that resonate with customers, working closely with clients to develop effective strategies in crowded markets.In my current role, I've implemented strategies that have significantly increased brand visibility and engagement, driving tangible results for businesses. Previously, I've developed and executed marketing campaigns that leveraged various channels to reach target audiences effectively.I collaborate closely with internal teams to align marketing efforts with overall business objectives, ensuring consistency and coherence across all touchpoints. Additionally, I continuously analyze data and metrics to refine strategies and optimize performance.Overall, Terri Watson is a catalyst for creativity in the entrepreneurial world. She is a thoughtful and dedicated strategist who is committed to helping businesses have fun again.
Chichi App
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Founder And Product Marketing LeadChichi AppAtlanta, Ga, Us
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Marketing Communications ManagerSupernova Creative Agency Jan 2020 - PresentAtlanta Metropolitan Area• Partnered closely with creative and production teams to ensure the delivery of direct-response driven creative assets aligned with the Terri Watson Beauty Agency brand development manager to support the social media and digital brand strategy. • Worked hand-in-hand with copywriters, designers, and web developers to produce best-in-class and brand-aligned content. • Analyzed campaign data to inform creative strategy and creative brief, leading to an average 27% increase in customer comments, DMs, and shares. • Stayed abreast with social and pop-culture events to translate them into digestible language for the audience. • Created and identified brand strategies that not only drive interest and capture new customers but also increase existing long-term stakeholder relationships.• Developed, managed, and analyzed data from marketing campaigns and service launches to increase the brand’s identification online.
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Content ProducerSymone Beez Studios Feb 2024 - PresentAtlanta Metropolitan Area- Produced high-level youtube content to reach a new audience and reach 10,00k+ views after posting two 45-minute videos.- Managed team of 2 to create quality content on a weekly basis. - Increased subscribers 14% from 200 to 1400 in 14 days. - Monetized the YouTube social page in under 30 days and grew the community from 200 subscribers to 2,000. Average 10,000 impressions a month.
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Content StrategistNot Of This Planet Sep 2023 - Jun 2024Atlanta, Georgia, United StatesStrategically orchestrated the social media strategy for the 'Not of this Planet' e-commerce clothing brand launch. Produced and meticulously edited all short-form content for distribution across Instagram and TikTok, driving a surge of over 10,000 new followers and generating $10,000 in revenue over a period of 25 days.
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Director Of Brand And Content StrategyOndibu Hair Oct 2022 - Oct 2023Atlanta Metropolitan AreaConducted an audit for optimizing and packaging content for optimal multi channel delivery resulting in a 240% increase in accounts reached 1,039% increase in accounts engaged, and 84% increase in followers. The marketing campaign increased online engagement 13% Created and managed content for various marketing channels, including social media, email newsletters, and websites. Created forward-thinking brand positioning to increase awareness Reduced monthly marketing budget by 53%
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Executive AssistantGeorgia State University May 2017 - Dec 2017Atlanta, Georgia, United States• Supports the Head of Department of Public Health with daily tasks associated with the operations• Screening and prioritizing communications, both external and internal.• Administrative duties including managing a schedule, coordinating meetings with both internal and external parties • Organize and coordinate high profile events, including logistics, communications and catering when necessary -
Academic Success CoachUniversity Of West Georgia Jun 2015 - May 2017Carrollton, Georgia, United States• Perform regular proactive student outreach to drive student outcomes throughout the student’s life cycle; collaborates inter-departmentally and conducts audits of student success data trends to support this effort.• Assist with the development of strategies which address student retention data.• Cultivate and maintain a positive team environment including on campus and across the organization.• Collaborate with Marketing and other teams to support the publishing of internal newsletter and student testimonials.
Terri Watson Education Details
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Community Education And Care
Frequently Asked Questions about Terri Watson
What company does Terri Watson work for?
Terri Watson works for Chichi App
What is Terri Watson's role at the current company?
Terri Watson's current role is Founder and Product Marketing Lead.
What schools did Terri Watson attend?
Terri Watson attended University Of West Georgia.
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