Terri Thibodeaux work email
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Terri Thibodeaux personal email
With over 25 years of demonstrated strategic and creative omnichannel Marketing, Branding, Content Editing and Communications experience, I'm a seasoned professional who's highly-experienced in the financial services/electronic payments industry (acquiring, issuing, SaaS). My keen eye for detail (aka Eagle Eye) takes a project from good to exemplary...no exceptions! In my opinion, successful teams require meaningful and productive collaboration, and great leaders recognize the hard work of their peers, direct reports and those on other teams. In turn, to be successful, I firmly believe successful leaders also must roll up their sleeves and work hard (and smart) but must also use every opportunity as a teaching moment to help others succeed. No one has achieved great success alone...period.I've always been somewhat of a sponge for knowledge and technology, striving to soak up and learn new things throughout my career. That said, I have a wide range of expertise and experience: - Strategic marketing/management- Brand development, registration, launch and adherence (standards creation, training and enforcement)- Messaging/value proposition creation- Campaign messaging and copywriting- Content marketing, storytelling, proofreading and editing (company and AP style guides)- Internal & external communications- Public relations/advertising strategy- Marketing plans, Go-To-Market strategy, and KPI/ROI measurement- Digital marketing strategy and execution- Press release writing and distribution- Media relations/media liaison (paid and organic media)- Organic social media strategy, calendar planning, creative, posting, analytics (use of Hootsuite, Canva, Google Analytics, etc.)- Product positioning & packaging- Demand gen/lead gen campaigns- Direct mail campaigns- Tradeshow/event strategy & execution- Budgeting/P&L responsibility- Human resource management and team building- Project management- Keen attention to details- Highly-skilled at Microsoft Word, PowerPoint, Excel, Teams, SharePoint, OneDrive, Jira and social media platforms
Tt Finserv Consulting
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Financial Services ConsultantTt Finserv Consulting Apr 2024 - PresentProvide marketing and branding support to small businesses to help acquire new and retain existing customers as well as analyze merchant statements to help lower payment acceptance costs.
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Vice President, Marketing │ Business Banking, Smb PaymentsU.S. Bank Jul 2022 - Jan 2024Minneapolis, Mn, Us- Marketing strategy, execution and metrics for merchant prospects (101% increase YoY)- Strategic planning and execution of annual/quarterly marketing campaigns and go-to-market plans- Target marketing strategy based on industry, revenue, transaction volume, demographics, etc.- Copywriting, proofreading, editing, creative direction and adherence to U.S. Bank brand for digital and print ads, web pages, direct mail, SEM copy, sales presentations and banker collateral- Value proposition messaging development (aligned with merchant interviews) and competitive research- Search Engine Optimization (SEO) of payments-related keywords (10x increase) with 48% CPA decrease- Development and launch of first Merchant Affiliate program at U.S. Bank with 23 affiliate partners- Championed project to centralize data from disparate systems for end-to-end funnel performance reporting- Optimization/redesign of Merchant web page content and CTAs, realizing a 20% decrease in bounce rates- Monthly/quarterly preparation of Merchant scorecard and presentation to executive leadership- Marketing Agile Studio member with Daily Standups, Feature Kickoffs, Sprint Reviews and other ceremonies- Marketing budget responsibility including campaign estimates, expense tracking, ROI, etc.- Human Resource Management responsibilities (direct and indirect reports) -
Director, Brand And Corporate MarketingI2C Inc. Apr 2019 - Jul 2022Redwood City, Ca, Us- Strategic direction and oversight of the company's brand (look, tone, feel, standards, new templates, rollout to employees and external partners/vendors, usage and adherence)- Brand review/approval of ads, thought leadership assets, collateral, video and social posts- Oversight of organic social media to include strategy, calendar, creative direction, posts and analytics with 400% increase in LinkedIn followers- Strategic/creative oversight of digital advertising and KPI performance/analytics- Public relations planning, execution and liaison with PR agency, i2c account executives and clients- Copywriting, proofing, and editing of blogs, web pages, video storyboards, executive bios and more- Responsible for working with third parties to create, publish and promote thought leadership assets (whitepapers, reports, infographics, etc.)- Vertical marketing campaign planning and launches (e.g., LAC specific programs targeted towards financial institutions and fintechs)- Planning and execution of i2c’s conference presence, speaker submissions and promotion of events- Complete management of client testimonial videos (interviews, editing with videographers, promotion) - Contributions to the overall departmental marketing plans and budgeting process- Creation and ongoing maintenance of the company's online digital assets repository- Curation and distribution of i2c's weekly Inside Payments newsletter -
Director Of Marketing And CommunicationsPayment Alliance International Dec 2010 - Dec 2018Louisville, Ky, Us- Oversight, strategy, execution and ROI tracking of all digital, print and traditional marketing efforts- Complete company rebranding, messaging, value proposition development and launch (80% in-house)- Demonstrated ability to develop detailed marketing and project plans- Responsible for strategic marketing and execution/launch of company products and services- Responsible for copywriting, product naming, creative direction, proofing and editing of social media posts, collateral materials, videos, company messaging, value propositions and award submissions- Oversight of public relations inquiries, digital and print advertising, client testimonials and press releases- Planning/execution of tradeshows with 27% average increase in leads generated (40+ shows yearly plus annual company conference with tradeshow and awards banquet hosting in excess of 300 attendees)- Copywriting/distribution of internal/external communications (consumer, merchant, distributor, bank)- Marketing budget responsibility including estimates, expense tracking, ROI, etc.- Vendor/ad agency relationship management with 20% negotiated savings on all printed materials- Human Resource Management responsibilities (direct and indirect reports) -
OwnerThe Ups Store Jun 2004 - Aug 2008San Diego, Ca, Us -
Strategic Marketing DirectorFirst Data Corporation Apr 1997 - Dec 2007Brookfield, Wisc., Us- Execution of marketing initiatives for Global 100 merchants with an average of 30% growth- Execution of internal/external marketing strategy for industry’s first merchant-branded open loop gift card solution, generating over $15M revenue per year and 75,000+ new merchants in less than 3 years- Strategic marketing for consumer-facing incentive loyalty/rewards programs (PIN and signature debit transactions) and STAR specific programs created and executed on behalf of financial institutions- Creative ideation, development, and rollout of advertising, direct mail campaigns, product launches, collateral development, photo shoot/graphic design, branding and legal/trademark approvals- Strategic design, functionality, content, and management of multiple Internet/Intranet sites with an average 18% increase in unique site visitors per month- Oversight of Specs on the Web project, realizing $75,000 annual savings on mailing/shipping expenses- Cost-effectively planned and executed industry/merchant-specific tradeshows and major special events- Responsible for development and execution of internal and external communication initiatives- Vendor/ad agency relationship management including price negotiation/selection and RFP processes- Coordinated exclusive, primary research projects for Voice of the Customer and product roll-outs- Marketing budget responsibility including estimates, expense tracking, ROI, etc.- Human Resource Management functions (e.g., hiring, managing and mentoring staff) -
Product Marketing ManagerFirst Data Corporation Jun 1996 - Apr 1997Brookfield, Wisc., Us
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Sales Support SpecialistFirst Data Corporation Aug 1995 - Jun 1996Brookfield, Wisc., Us
Terri Thibodeaux Skills
Terri Thibodeaux Education Details
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Sullivan UniversityManagement -
Sullivan UniversityMarketing
Frequently Asked Questions about Terri Thibodeaux
What company does Terri Thibodeaux work for?
Terri Thibodeaux works for Tt Finserv Consulting
What is Terri Thibodeaux's role at the current company?
Terri Thibodeaux's current role is MarCom, Editing and Branding Guru.
What is Terri Thibodeaux's email address?
Terri Thibodeaux's email address is tt****@****inc.com
What schools did Terri Thibodeaux attend?
Terri Thibodeaux attended Sullivan University, Sullivan University.
What skills is Terri Thibodeaux known for?
Terri Thibodeaux has skills like Product Marketing, Strategic Partnerships, Mobile Payments, Strategy, Electronic Payments, Business Development, Merchant Services, Payments, Credit Cards, Marketing Strategy, Strategic Planning, B2b.
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