Delivering IP, Paid, and Interactive Marketing Campaigns for Minecraft.

Leading marketing for a new, independent game studio on a mission to use our mutual love of games and collective experience to create immersive gaming experiences that captivate players worldwide.

- Developed and executed 20+ global marketing campaigns for new product releases and brand initiatives from 2015 to 2019 for League of Legends and from 2019-2023 for TFT from development, planning, approvals, through execution while reviewing results with retros.- Contributed to revenue and brand awareness growth launch over launch by developing and executing successful brand growth strategies and campaigns with high – quality content and big moments that resonated with ownable cultural trends. - Advanced brand perceptions through unique and innovative marketing strategies, creating personal connections with existing fans and attracting new players o Drove creative executions rooted in data such as high ROI trailers for launches and crafted story first campaigns that utilized video and written content to drive fan engagement. o Crafted bespoke marketing activations that surprised delighting fans, by strategically tapping into players gameplay behaviors as a tool; examples Midseason Trials which led to a 7% increase in overall AGPHA and Riot Arcane cross pillar launch. o Introduced thematic gameplay events into TFT resulting repeatable new game monetization and engagement spikes equal to launcheso Discovered and codified global brand positioning for League of Legends and TeamFight Tactics - Delivered strategy and publishing campaigns for Honor 2.0 Launch, Playmakers, and MGS (League Voice, Clubs, Replays and Highlights)

Responsible for driving strategy development and process within agencies to deliver business-oriented results for clients.New media, digital, social, content & community-focused thinking. Past clients: Adidas, PennyPop, Cure forward

Led Brand strategy for Facebook, Intel, Topshop & Topman while providing support for Absolut, Coke Gaming and New Business- Developed Brand and social repositioning for Facebook, Facebook Creative Labs, and Internet.org leading to the successful implementation of 20+ local market and product campaigns - Briefed and designed a social experience campaign for Facebook Messenger that led to a 250% increase in downloads and reduced cost per conversion by 40% - Briefed and oversaw creative development, production, and localization of 25+ unique campaigns (spanning 360,TV, radio, print, social, OOH, and architecture) that ran in 26 markets and led to 2 AOR retainers totaling $7.3M in revenue- Established Intel Wearable + IQ messaging and portfolio strategy helping to win both projects for the 2015 year- Relaunched Absolut Social content leading to a 5% increase of engagement in just 3 months- Led partner agencies to design a Topshop & Topman.social playbook and ethno that led to 2015 AOR relationship

Developed social strategy and branded content for Diageo (Captain Morgan + Naked Turtle) and MyMusicRx- Crafted social media and platform strategies for both new and existing brands- Collaborated with brand teams and social creative to write monthly content briefs for Captain Morgan + Naked Turtle- Optimized content and platforms by analyzing Social Media Learning Labs and weekly analytics reports- Co-led briefings and brainstorms for monthly Diageo brand content while writing content for MyMusicRx- Maintained daily community management for three brand pages and mobile Captain’s Conquest game- Presented social media listening report and insights to new business strategic team

Digital/Brand Strategy Worked on brand strategy for New Business, Axe, Johnny Walker, US Fund For UNICEF, and BBH Labs- Assisted the New Business team in day-to-day research and distillation needed to create a creative brief - Prepared research and slides for a New Business Strategic Tissue Session- Brainstormed Social Media propagation strategies and creative brief for BBH clients- Provided strategic insights for US Fund for UNICEF’s project Brick by Brick

Hired to execute day-to-day Account Executive needs for the BMW NA New Business Pitch.- Managed and advised studio and design and production teams on the scheduling and execution of pitch deliverables- Maintained ongoing organization of both digital and physical pitch assets and finances - Worked with Account Director and Agency Partners to create Chemistry Meeting and Final Pitch decks - Recommend and presented insights from first hand field research at the BMW Guggenheim Labs

Worked on various account teams including Old Navy, New Business, Milka, Dominos, Burger King, Windows Phone 7, and Amex Travel- Contributed to research, direction, and execution for ON’s Spring 2011 TV, Digital, and Mobile campaign- Coordinated departments to produce client-facing projects for VP Account Director & VP Group Creative Director- Followed Gobblepalooza and other ON campaigns to produced detailed reports on social media and press success- Analyzed raw SMS survey data from planners and compiled a report, which led to ON new mobile strategy- Compiled weekly client, competitive, and trend information into a newsletter for the entire ON account team- Prepared briefs and other materials for product naming before writing up follow-up reports and Powerpoints- Completed brand essence documents and video for Milka pitch which CP+B went on to win- Optimized retrieval system for both images and videos, reducing time needed to sort through assets- Point person for Creative Leads and the Creative Interns through the briefing and initial stages of Intern Project - Brainstormed and pulled assets for Production Brand Essence and Award Season Videos for a variety of clients

- Redesigned old business magazine to objectively cover current events one month after being appointed- Oversaw and designed the production of the first nine issues of the Time’s monthly publication- Expanded the magazine’s circulation to 1600 issues distributed at two prominent Chicago colleges- Raised over $5000 through advertising, to be used for the production of the November and the January issues- Rebranded magazine through aggressive marketing campaign and an alternative layout and logo

-Assisted Threadless.com customers in utilizing online and retail store fronts while explaining unique benefits of crowd-sourcing-Actively participated on blogs and intercompany planning of V 10 of Threadless.com-Designed an online scavenger hunt to get retail customers involved in online community -Worked around technical limitations to allow for the incorporation of physical gift cards into the retail stores offerings

- Oversaw class and room scheduling to ensure dance offerings for both students and community members- Created a new budget that helped cement the competitive ballroom team as a lasting part of the club- Pioneered a new club infrastructure, doubling both class offering and profits - Successfully competed in seven competitive ballroom competitions with the school’s competitive team