Terry Elder Email and Phone Number

Vertical marketing• Support Account Based marketing efforts• Develop and maintain robust journey maps for each customer type and if necessary, by applicationDigital lead generation• Use digital tools to build an insight-driven content plan to support tailored SEO strategy for each vertical• Work with Data and Analytics team to analyse customer digital behaviour and share insights with Sales teams• Work with Digital Platform team to optimise digital journeys - navigate to effective content faster to increase conversions and drive high quality leadsStrategic product commercialization• Work with Product marketing and Business leads to integrate NPI and strategic goals into annual customer communication plan• Support strategic marketing activities for product launches within the business units• Work with Marketing org to execute on strategic commercialization plans that drive awareness, demand and leads for new product offerings • Optimize marketing mix based on measurable results Organizational networking • Facilitate Marketing support for the businesses & associated verticals • Provide subject matter expertise on Marketing tactics and strategy to support business goals• Build trusted relationship with Sales and Product to garner support for the Marketing function• Represent the business and vertical within the Marketing org, providing clear direction• Collaborate with other Vertical leads to find cross-business opportunities that elevates our business and provides awareness and lead generation opportunities• Develop and maintain personas for key stakeholders and identify challenges / pain points that will feed effective messaging• Work with Marketing Operations team to create impactful content that positively impacts customer behaviour• Identify the most effective customer touchpoints and develop a communication plan that leverages inbound marketing, digital advertising, content marketing & events• Execute, measure, optimise, iterate