Director Of Advertising
CurrentRecruited to direct the Advertising, Marketing and Printing Departments for a warehouse distribution center in Madison, Wisconsin. Management includes all aspects of Marketing, Advertising and Merchandising communication, planning, budgeting, item selection placement and pricing, scheduling, production and execution.Working with owners, a chain of nineteen big box stores that average 250,000 square feet, a chain of 7 stores in Milwaukee, grocery stores and convenient stores owners in Wisconsin, Illinois, Iowa and Minnesota.Supervised and contributed to the design and production on Macintosh computers. Generated a fifty-two week sales promotional calendar that has quadrupled stores participation on the ad program to over 40 stores.Managed outside vendors for graphic design, electronic publishing, semi graphics, printing, direct marketing, point-of-sale set-ups, radio ads, market surveys and other services. Implemented three 4-color weekly advertising programs, tripled store participation on the advertising program. Key contact with the FDA on all product recalls. United Way coordinator for union and non-union employees