Lead, oversee and manage a team of 18 members from 3 departments – Marketing Communications, Graphic Department & Digital MarketingLead & oversess the entire marketing communication synergy in the area of strategic planning, negotiation, problem solving, communications, event communication, product launches and digital marketing.Conceptualize the company's strategic marketing communication plans, initiatives and development. Lead and manage acquisition, retention, usage and tactical marketing programs while leveraging on effective advertising and communication strategy. Manage and conceptualize the go-to-market strategy for new product launchesLead and implement marketing strategies and communication initiatives to achieve sales targetsLead the marketing initiatives for customer focused marketing tools via print and digital channels Act as a brand custodian in ensuring a common brand essence across the business and segment lines at all timesCommunicate corporate information, incentive and promotion campaigns across 7 countries – Malaysia, Singapore, Brunei, Philippines, Thailand, Indonesia and Vietnam.Achievement:Successfully develop and launched Elken’s 1st mobile app. An eLibrary mobile app featuring business promotions, event activities, products across 4 categories (Health food, Beauty products, water filtration and home appliances) that allows distributors to download, share, copy and forward for fast info sharing to aid sales conversion. Successfully launched Elken’s 1st responsive e-commerce website www.elken.com that is mobile compatible with flexible layout supporting all devices – Desktop, Mobile & Tablet.Grew 20% of new website users since new website launch (300% growth during the first 3 days of launch)Successfully launched new products for health, beauty and home appliances that exceeded forecast salesGrew the company’s facebook social media followers to 100K (organic growth)

• Manage and oversee the entire creative synergy from conceptualization to execution of the creative team. • Develop new business and consult with client on marketing ideas to boost sales. • Provide creative solutions to meet clients’ marketing needs. • Participate in the project planning activities and manage the execution of projects according to plan (Initiating, Planning, Implementing, Controlling up till Project Closeout) • Work closely with client representatives. • Provide creative solutions and ensuring projects are delivered on time every time. • Key individual liaising personal between client and vendor. • Position project reviews with customers and effectively manage their deployment. • Proactively identify changes in work scope and ensure appropriate planning measures are taken with internal and external stakeholders to reassess and amend the scope of work requirements, budget and timeline. Achievement: • Won GOLD for PMAA Dragons of Malaysia Awards in the category of Best Brand Loyalty Campaign for Alliance Bank Malaysia • Maintaining key account. • Building and maintaining new and existing clientele. • Worked on varies accounts from corporate, financial institution, beauty industry, manufacturing and mobile communication.

Responsibilities:1) Manage and oversee the entire process of the creative and multimedia development to create a higher level of quality outputs2) Provide guidelines on creative conceptualization, layout and design3) Advice, supervise, manage and work with team members in the area of creative and multimedia development4) Establish documentation of design5) To input on new ideas and execute on flow structure 6) Resource planning for timelines and deliverables 7) Ensure quality of given assignments are executed according to specified requirements set out8) Lead a team of 20 from various departments9) Communication with various relative department members to gather information that is creative oriented.Achievement:1) Successfully developed and implemented the entire creative synergy of Malaysia’s premier e-learning portal.2) Won the "Best Education Website" award from Malaysia Internet Awards, 2001