Lead Commercial Division Marketing team through strategic partnership activities with internal account teams focusing on client renewals, loyalty and up-sell/cross-sell activities.Work across the organization on strategic initiatives to drive organizational KPIs including account renewals, revenue goals and net new sales.Design and implement leading B2B marketing activities to accomplish stated goals including: digital marketing, owned events and account based marketing programs while providing appropriate metrics to sales and account teams.

Led development of a new value proposition for Pharmacy Benefits Management services — connecting the most used employer benefit to Evernorth's broader health services portfolio and brand. Focused on go-to market deployment of new solutions leading to upsell goals and renewals of existing accounts in our Commercial Division for PBM.⦁ Use paid social media content and Marketo to deploy targeted emails, track engagement and create a feedback loop to the account management and sales teams within the organization.⦁ Build custom account based marketing websites to enhance renewal opportunities and attract new business.⦁ Work cross functionally to design industry event presence and thought leading content. During COVID, collaborated with groups to adjust to changing market conditions to meet client needs.

Transformed marketing operations of organization by focusing on building brand preference and content nurturing programs – driving leads deeper into the sales funnel.• Directed consumer product marketing efforts of the internal marketing and communications team, digital partners and outside service providers including Google AdWords and Google My Business; reputation.com; Active Demand; CRM; CallRail; media and creative agencies. • Managed B-to-B communications with real estate investors to enhance corporate image and drive growth through new real estate developments and acquisitions.• Developed and executed marketing budgets and plans for 40 communities across eight states.• Managed multiple WordPress websites and social media profiles. • Served on acquisition team to grow the business through strategic alliances with finance partners.• Led new real estate development awareness, marketing and grand opening strategies.

Led execution of digital strategies to maximize patient engagement and brand equity for continued growth of the organization – launching numerous new products and services. Drove development of comprehensive communication platforms, ensuring results and engagement and driving value proposition. Developed and adhered to respective brand strategy for implementation throughout all marketing and communication platforms.• Direct management of the marketing and communications team, plus digital partners and outside service providers. Collaborated with centralized marketing team to ensure brand consistency and to implement new initiatives in the region being served.• Pioneered 1st system-wide integrated marketing campaign to increase patient acquisitions and downstream revenues, increasing revenues 300% year over year. Decreased marketing operating expenses by 40% focusing on digital marketing channels.• Developed innovative health screening campaign with immediate and measureable Return On Investment (ROI). Within 12-weeks, 300 screenings were conducted and more than $1.3M in revenue was generated.• Conceived and designed online sponsorship request portal. Within 6-months of launch, the portal was being utilized for 50% of all sponsorship requests; 1-year post launch, 90% of sponsorships were sent through the portal.• Restructured and reengineered sports sponsorship deals and strengthened relationships to include fundraising components and measurable Return On Investment (ROI).• Planned and directed communications and business development strategies and activities for large geographic region for health system. Drove patient acquisition and retention through innovative marketing solutions.

Provided planning, development and implementation of all of Mercy Hospital, St. Louis marketing strategies, marketing communications, public relations, community outreach and fundraising activities, both external and internal. Oversaw development and implementation of support materials and services in the area of marketing, communications and public relations. • Led 5 member communications team through all communications and marketing activities for Mercy Hospital, St. Louis and surrounding clinic and ancillary facilities, including public relations, crisis communications, advertising, events, etc.• Produced multi-sensory brand experience events to advance healthcare awareness and engagement in the region, including health fairs, sports marketing events, community events, and Human Resources recruitment events.• Worked with executive leadership to develop and implement strategies to attract independent groups to join Mercy Health system, resulting in 95% rate of integration of the targeted physician group.• Decreased employee turnover from 50% to 15% by implementing individual bi-weekly coaching sessions with each direct report subsequent to a series of layoffs and restructuring occurrences, which severely fractured employee engagement.

Collaborated in the development of marketing strategies in support of client’s business objectives and revenue goals. Devised and executed digital and traditional marketing strategies and best practices to implement effective and cost-efficient campaigns for assigned client. Analyzed quantitative results to aid in refining strategies and campaigns for continuous improvement.• Led annual marketing communications planning and implementation with a team of 20 communication professionals, including creative direction, copywriting, production and agency leadership.• Cultivated client’s trust through personalized comprehensive communication efforts, which led to expanding services and growing revenue stream from $150k to $6M per annum.• Served as an integral member of an account team with responsibility for developing and managing client business. Guided internal teams across the agency to meet client goals ensuring that brand strategy and objectives were being met.• Drove the development and activation of strategic solutions (sponsorship activation, event marketing, sales promotions, and appropriate media support), which build brand equity and deliver results for the client.

• Managed integrated marketing programs for multiple business-to-business clients • Developed media relationships, press releases and internal company communications• Created annual marketing communications strategies and plans• Led creative team in development of all paid media• Presented marketing strategies and creative execution to clients including senior executives and marketing leaders

• Led development of all company paid, earned and owned media• Partnered with department leader to create annual marketing communications plan • Managed relationship with outside agencies handling public relations and advertising initiatives• Participated in trade shows and managed displays• Developed new product press releasesDesigned trade show signs, product catalogs and brochuresManaged photo and video shoots and supervised editing of final deliverablesPlanned, negotiated and purchased all business-to-business media

• Partnered with group director for all corporate communications initiatives• Developed company sales materials (including writing and design)• Contributed to bi-line articles for earned media opportunities• Created internal employee communications newsletters and incentive materials

Member of a large team providing marketing expertise for a major CPG client.