I am the Director of Operations for Golden Brands - Valley Region, with 22 million cases of annual volume under management across four Northern California distribution facilities (Sacramento, Stockton, Chico, Truckee). Golden Brands is a division of Reyes Beverage Group, the largest beer distributor in the United States. We connect customers, consumers, and brands every day, including premium beer and alcohol from suppliers such as Constellation Brands, Molson Coors, Boston Beer, Sierra Nevada Brewing Company, Mark Anthony Brands, Heineken USA, Diageo, New Belgium Brewing Company, Sazerac Company, and many more.

My role as Operations Manager of the Golden Brands facility in Redding, CA is a blend of leadership, employee engagement and development, data analysis, safety training, and awareness, along with distribution, sales, and customer service management set atop a robust warehouse and delivery operations framework. Golden Brands is currently a group of eleven beer distribution facilities in Northern California that operates in the Reyes Beer Division network under Reyes Holdings, LLC. The Redding facility is responsible for the distribution of 2M cases of premium beer, seltzer, and non-alcoholic beverages from suppliers such as Molson Coors, Constellation, Heineken, Mark Anthony, Boston Beer, Diageo, and more.

Let's Go Ball is a socially interactive Internet resource for basketball enthusiasts across the globe. The Let's Go Ball website and mobile app features the most comprehensive and detailed directory of basketball courts on the net. Find a place to play basketball near you with just one click, and then filter the results down to find the perfect court.I developed and launched this startup company from the ground up in 2018 by designing a user-friendly web architecture for displaying and sorting basketball courts on desktop, tablet, and mobile devices. I accomplished this by wire-framing the design and managing a small team of full-stack coders. My initial work included creating a brand, promoting it, and full-scale digital marketing for the production and blog websites. Within one year, the website began ranking for thousands of keywords and dominating page one of the search engines.Let's Go Ball is currently the second-largest basketball court directory in the world. Our mission is to deliver member access to millions of sports court destinations, and encourage mental and physical wellbeing through athletic participation and fitness.

I developed BridgeHouse Marketing as a startup company in early 2017 to handle inbound leads for marketing and sales consulting work. My company is responsible for optimizing and expanding digital presence to increase sales leads and brand awareness for several businesses throughout California and across the United States.My company specializes in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC) Advertising, Content Marketing, Website Construction, and Social Media Marketing & Advertising.Clients range from small to midsize startup companies, professional service providing companies with local and regional territory presence, and state government-funded agencies.

As Director of Business Development, I am responsible for developing and managing new startup companies designed to diversify revenue streams for the parent company. The company's goal is to create startup companies that are either passively managed or require small teams to manage, primarily using internal resources. This involves market research, product and service development, wireframing, eCommerce integration, digital marketing, sales, fulfillment and logistics, customer service and support, and continual optimization.During my time in this role, I was responsible for a complete overhaul of a newer startup company named Poolhop that provides pool chemical subscriptions. I managed a small team of full-stack web developers and created a series of unique web tools that provide valuable information for pool owners while simultaneously moving them through newly designed subscription service and product sales funnels. Within six months, the company realized a 1000% increase in sales and subscriptions.I am also working on another startup project involving a mobile productivity app for the Android platform called Squelch. Working alongside the full-stack developer who created the original platform, I helped improve user interactivity and developed several marketing campaigns to attract thousands of new app users.

After four months of optimizing the inside sales operations for TechniSoil Global, Inc., I was promoted to Inside Sales Manager and eventually Vice President of Sales & Marketing for the North American territory. The company is a U.S. based manufacturing and distribution company specializing in the development of an environmentally friendly landscape, hardscape, masonry, road, and sidewalk maintenance products.My time working for this thriving startup company included several achievements I am proud of. During my time as the sales manager, the company realized five consecutive years of sales revenue growth. I also developed and managed a highly profitable and brand-expanding eCommerce platform for the company's products. I was invited to work in the R&D department where I helped develop upwards of 20 new products over a 2 year period. While managing the marketing department, the company realized global brand awareness by way of digital media and product content I helped to create.My day-to-day sales role involved training and managing both inside and outside, category-specific sales teams. This included developing sales pipelines, implementing CRM platforms, and setting sales revenue goals for our various product categories to assist the sales staff. In addition, I called on key accounts and distributors for new orders and provide sales and product support.My day-to-day marketing role involved digital marketing and content creation, website development, SEO, copywriting, authoring blogs, email marketing, print collateral for products, and popular video content.

In early 2000, I began development on a sports apparel brand which was later trademarked and began operating as a startup company under the name RIPSTIK. The company featured extreme sports athletes across the country and offered athletic sponsorships derived from eCommerce and brick & mortar sales revenue from the popular RIPSTIK themed hats, T-shirts, and associated sporting goods.In 2008, Razor USA, LLC began production on a new self-propelled, 2-wheeled skateboard they eventually named the Ripstik. After tenuous trademark infringement negotiations, I contractually granted the use of my company's intellectual property in an exclusive, multi-year licensing agreement. In 2013, I sold all the company's intellectual property to Razor USA, LLC for their future use.

In 2004, I opened Accent Landscaping of Redding, CA as a full-time service business. After approximately six months as a single owner-operator, I went on to develop a fully licensed, bonded, and insured landscape and hardscape construction company with multiple employees and crews.My company specialized in residential and commercial landscape construction, hardscape construction, renovation, full-service maintenance, and repair. In 2012, I sold the business, intellectual property, assets, and client base outright to another local company.

Throughout 12 years working for Coca-Cola of Redding, CA I focused on learning and becoming proficient at many facets of daily operations including customer relations, merchandising, sales, delivery, warehouse operations, and full service vending.Before leaving as the #2 seniority employee to pursue my personal business goals in 2004, I invested four years as the shop steward in charge of collective bargaining agreement negotiations and employee representation.