Terry Lawrence

Terry Lawrence Email and Phone Number

Creative Director and Brand Strategist
Terry Lawrence's Location
Chicago, Illinois, United States, United States
Terry Lawrence's Contact Details
About Terry Lawrence

Dedicated Creative Director and Brand Strategist with 20+ years experience across industries, including: consumer, B2B, and healthcare. Classically trained, high-design background with process-driven, strategic approach to solving brand challenges. Enjoys building multidisciplinary teams and mentoring young professionals.

Terry Lawrence's Current Company Details

Creative Director and Brand Strategist
Terry Lawrence Work Experience Details
  • +Intention
    Principal, Brand Partner
    +Intention Jul 2017 - Mar 2023
    Chicago, Illinois, Us
    Founded +Intention with business partner and former Managing Director of Sandbox. Leveraged experience building teams, implementing systems, and growing business. Grew the studio from two to twelve team members. Drove business success, with over $2MM in annual billings and operating between 32%–35% profitability. Designed brands, created campaigns, and developed market-shaping strategies for start-ups, small and mid-market companies, as well as above-brand initiative for a global healthcare company.Key Achievements:- Developed market-shaping strategy for Takeda’s Gastroenterology franchise- Awarded Strategic Partner status by Takeda’s Gastroenterology franchise- Developed and facilitated a multi-year initiative for Takeda, involving physicians, nurses, advocacy groups, and payors, consisting of monthly work sessions and an annual summit- Developed brand and pitch items for Tevosol, contributing toward sale for $56MM- Developed market-shaping strategy for CreospanClients:Takeda | Valent BioSciences | Pediatric Associates of the North Shore | NightWare | Tevosol Transplant Technologies (Corporate, EVOSS) | Tulip Tree Gardens | Creospan
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  • The Sandbox Agency
    Vice President, Creative Director
    The Sandbox Agency Oct 2015 - Jun 2017
    Chicago, Il, Us
    Led a creative team of 45 employees across offices in Chicago and Los Angeles for one of the 500-person agency’s four business units. Co-managed a broader team of 60 employees in the business unit. Drove business success, with $16MM in annual billings and operating between 22%–26% profitability. Developed market-shaping strategies, securing long-term client contracts. Developed above-brand and branded campaigns. Contributed to winning pitches. Part of Leadership Team.Key Achievements:- Developed market-shaping, leadership strategy for Baxalta’s (now Takeda) Primary Immunodeficiency (PI) products and Immunology (Ig) franchise- Awarded Agency of Record (AOR) by Baxalta with first right of refusal- Developed market-shaping strategy for Ultiva, a branded analgesic from Mylan- Won pitch for Xillia Pharmaceuticals’s Institutional BusinessClients:Baxalta /Shire (Ig therapies for Primary Immunodeficiency Disease: Gammagard, HyQvia, Cuvitru) | Mylan (Institutional, Ultiva, Perforomist) | Pharmacyclics and Janssen (Imbruvica, a prescription medicine used to treat chronic lymphocytic leukemia)
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  • Thinktank
    Creative Director | Graphic Designer
    Thinktank May 2015 - Apr 2016
    Collaborated with other industry professionals and agencies, developing strategic plans, designing visual identities, and designing brand campaigns for clients across areas, including: healthcare, B2B, real estate, and property development.Key Achievements:- Developed strategy and campaign for Abbott Diabetes Care- Developed strategy and campaign for Roche Diagnostics and Roche Corporate- Developed market-shaping strategy for Hospice of Southern IllinoisClients:Abbott | Roche | Northwestern University’s Center for Advanced Molecular Imaging | CDW | Tenant Advisory Group | Preservation of Affordable Housing | Hospice of Southern Illinois
  • Discovery Usa
    Vice President, Creative Director
    Discovery Usa Aug 2014 - May 2015
    Chicago, Illinois, Us
    Led a creative team of 10 employees. Focused on therapeutic nutrition and portfolio expansion for Abbott Nutrition. Worked on specialty markets and rare diseases. Utilized advertising, medcoms, advocacy, and speaker bureau.Key Achievements:- Developed brand architecture for the Astellas Pharma’s transplant business- Won pitch for Circassia’s Cat-SPIRE, a next-generation allergy immunotherapy- Won pitch for Bard’s Port Access BusinessClients:Abbott Nutrition (Ensure, Glucerna, Similac) | Astellas Pharma | Bard
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  • Thinktank
    Creative Director | Graphic Designer
    Thinktank Aug 2011 - Aug 2014
    Us
    Collaborated with other industry professionals and agencies, developing strategic plans, designing visual identities, and designing brand campaigns for clients across areas, including: healthcare, B2B, real estate, and property development.Key Achievements:- Developed strategy and campaign for Abbott Diabetes Care- Developed strategy and campaign for Roche Diagnostics and Roche Corporate- Developed market-shaping strategy for Hospice of Southern IllinoisClients:Abbott | Roche | Northwestern University’s Center for Advanced Molecular Imaging | CDW | Tenant Advisory Group | Preservation of Affordable Housing | Hospice of Southern Illinois
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  • Hamilton Communications
    Creative Director
    Hamilton Communications Apr 2011 - Aug 2011
    Projects included B2B communications from pharma industries to health care providers as well as educational and support communications to patients and advocacy organizations. Developed multi-year campaigns. Responsible for project strategy, design and copy direction, patient interviews, environmental displays, targeted planning, and eDetail design.Clients:Baxter (Hemophilia: Advate, Recombinate; Immunology: Gammagard, HyQvia)
  • Hamilton Communications
    Corporate Communications Officer
    Hamilton Communications Jan 2011 - Apr 2011
    Worked directly with the Owner to set strategic initiatives, write corporate communications, and develop company collateral. Trained on numerous strategic tools and frameworks.
  • Hamilton Communications
    Associate Creative Director
    Hamilton Communications Nov 2010 - Jan 2011
  • Goble & Associates
    Associate Creative Director / Group Creative Director
    Goble & Associates Jul 2006 - Nov 2010
    Chicago, Il, Us
    Collaborated with Account Directors at a 90-person agency to produce marketing programs and B2B communications within the healthcare industry. Developed multi-year campaigns to launch new products and rebranded existing service lines. Responsible for project strategy, design and copy direction, and execution.Key Achievements:- Designed brand architecture, brand, and campaign for Hospira LifeShield- Restructured brand architecture for Hospira’s Medication Management Systems- Designed and developed campaign for Hospira’s Medication Management Systems- Designed and developed campaign for Hospira Corporate- Awarded Agency of Record (AOR) by Hospira with first right of refusalClients:Hospira (VisIV, LifeShield, Medication Management Systems, Hospira Corporate) | Phadia | Abbott Laboratories | Solvay Pharmaceuticals (Marinol) | Upsher-Smith Laboratories
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  • Jp Morgan Chase
    Art Director (Contract)
    Jp Morgan Chase May 2005 - Jun 2006
    Developed flexible design system used across service areas for published reports and collateral materials. Developed event materials for 2005 Sibos conference in Copenhagen, Denmark, a global financial services event.
  • Bagby & Company
    Art Director (Contract)
    Bagby & Company Aug 2004 - Mar 2005
    Developed product identities, marketing materials, and advertising campaigns for both B2B and B2C audiences.Clients:McDonald’s | Sony (Walkman) | International (formerly International Harvester)
  • Coleman Partners
    Creative Director
    Coleman Partners Mar 2003 - Aug 2004
    Built creative department and project management function of new agency. Developed programs for clients across areas, including: healthcare, industrial, and recreation.Clients:American Pharmaceutical Partners (Steri-Tamp, Therapies) | Pure Fishing | Grainger | Illinois Tollway
  • Edelmen Worldwide
    Senior Designer (Contract)
    Edelmen Worldwide Apr 2002 - Dec 2002
    Designed sales kits, collateral materials, campaign ads, and point-of-sale materialsfor both B2B and B2C audiences.Clients:Bacardi | Serta | Bunge | Blackwell Consulting Service | Rainbow PUSH Coalition
  • Otherwise Incorporated
    Senior Designer
    Otherwise Incorporated Aug 1998 - Oct 2001
    Chicago, Illinois, Us
    Exposed to large-scale, corporate identity programs. Led long-term projects, collaborating with clients, product design teams, and architects. Developed concepts for environmental designs and wayfinding elements. Designed systems for organization, categorization, and codification.Clients:Steelcase, in partnership with IDEO | Steelcase (Workstage) | Lycée Français de Chicago | Centrum Properties, in partnership with Gensler | Midas | Orbitz | Grant Thornton
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  • Tangent Design
    Graphic Designer
    Tangent Design Sep 1997 - Jun 1998
    Designed collateral materials, campaign ads, event materials, and annual reports for both B2B and B2C audiences.
  • Bridgewater Design
    Graphic Designer
    Bridgewater Design May 1997 - Sep 1997
    Designed collateral materials, point-of-sale materials, and product packaging for both B2B and B2C audiences.

Terry Lawrence Skills

Graphic Design Concept Development Creative Direction Art Direction Advertising Integrated Marketing Graphics Brand Development Corporate Identity Branding And Identity Typography Illustration Creative Strategy Visual Communication Photoshop Interactive Advertising Logo Design Interaction Design Corporate Branding Image Manipulation Layout Collateral Direct Mail User Experience Web Design Art Quarkxpress Brand Management Pre Press Brochures Posters Illustrator Strategic Thinking Strategy Mapping Strategic Planning Packaging Indesign Mac Training Leadership Team Building Customer Service Contract Negotiation Management Public Speaking Negotiation Time Management Microsoft Word Employee Relations Leadership Development Event Planning Nonprofits Budgets Powerpoint Sales Public Relations Coaching Marketing Property Management Interviews Business Development Project Management Human Resources Government Small Business Policy Outlook Administrative Law Process Scheduler Operations Management Organizational Development Property Law Research Team Leadership Labor Contract Law Leadership Development Coaching System Administration Customer Satisfaction Recruiting Supervisory Skills Real Estate Hiring Conflict Resolution Union Negotiations Real Estate Law Employment Law Contract Management

Terry Lawrence Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Graphic Design
  • University Of Wolverhampton
    University Of Wolverhampton
    Graphic Design

Frequently Asked Questions about Terry Lawrence

What is Terry Lawrence's role at the current company?

Terry Lawrence's current role is Creative Director and Brand Strategist.

What is Terry Lawrence's email address?

Terry Lawrence's email address is te****@****ail.com

What is Terry Lawrence's direct phone number?

Terry Lawrence's direct phone number is +136049*****

What schools did Terry Lawrence attend?

Terry Lawrence attended University Of Illinois Urbana-Champaign, University Of Wolverhampton.

What are some of Terry Lawrence's interests?

Terry Lawrence has interest in Search And Rescue Trainer, Children, Electronics, Politics, Home Improvement, Education, Management Trainer, Reading, Science And Technology, Disaster And Humanitarian Relief.

What skills is Terry Lawrence known for?

Terry Lawrence has skills like Graphic Design, Concept Development, Creative Direction, Art Direction, Advertising, Integrated Marketing, Graphics, Brand Development, Corporate Identity, Branding And Identity, Typography, Illustration.

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