Terry Morrow Email & Phone Number

United States

Guide and Support teens in residential setting 16 to 21 as they transition into Independent adult living .

New York

New York, New York

Advanced into omni-buying role for $515M business, overseeing assortment selection, procurement, marketing/store execution, and inventory productivity and leading a 3-member team. Work closely with planning, digital, finance, marketing, and store execution teams to drive business results. Collaborate with marketing/digital teams to plan promotional strategies (digital, video broadcast, social media, direct/print mail, and website); manage vendor relationships. Partner with senior management to oversee $125M+ marketing budget. * Met/exceeded sales plans without fail, averaged $10M annual growth, and achieved gross margin/inventory turn goals. * Grew Chanel fragrance sales 25-30% annually and Dior sales 15% YOY—far outpacing 1-2% annual fragrance industry growth trend.* Negotiated exclusive launch of Carolina Herrera’s Good Girl, a top 10 performer that achieved 130% of sales projections. * Secured exclusive launch of Michael Kors Collection, which surpassed projections by 20% and achieved top 10 sales performance; introduced permanent Michael Kors vendor installations in 25 key doors.* Identified opportunity and launched new $20M roller ball business, capturing a new customer demographic, with 30% of roller ball customers graduating to larger fragrance SKUs. * Identified and captured additional inventory/marketing investment for emerging top fragrances—delivered 150%+ of plan for Jimmy Choo’s L’Eau and Narciso Rodriguez’s Fleur Musc. * Honored with “Making Magic” awards for stellar sales, gross margin, and turn results (2010, 2011, 2012, and 2014).* Continuously optimized SKU assortments and secured exclusive launches, GWPs, and value sets.* Partnered with data analytics/marketing to deploy omnichannel tactics propelling reach, customer acquisition, and sales.* Leveraged internal/brand analytics, capacity to identify winning scents, and fragrance testing to optimize investment. * Developed several employees earning promotions into leadership roles.

New York, New York

Revitalized stagnant business, overseeing business plan development/execution, product assortment, marketing/advertising programs, and inventory management for business that grew to $400M at peak. Managed a 3-member buying team. * Grew business 15% over 4 years, achieved 103-108% of sale plan each year, and maintained top market share.* Identified and developed jumbo-sized men’s fragrance opportunity, gaining vendor buy-in to introduce jumbo spray fragrance SKUs—led to Macy’s dominating the men’s jumbo spray fragrance market with 55% market share. * Continually grew key brand pillars—Giorgio Armani, Ralph Lauren, and Chanel—maximizing volume potential: -- Sustained Giorgio Armani’s Acqua Di Gio as the retailer’s #1 fragrance, delivering 5-10% sales growth annually. * Secured limited distribution of Paco Rabanne 1 Million, an immediate top 10 seller and ongoing strong performer.* Achieved sales/gross margin targets by negotiating for an optimal amount of promotional value sets and GWP inventory, increasing investment in top-performing SKUs, and identifying/introducing new, high-potential products. * Conceived “Macy’s, the fragrance destination” brand messaging still utilized in today’s television broadcast promotions.

New York, New York

Directed buying activities for business that grew to $72M at peak, overseeing a 3-member buying team. * Grew business 7% to $72M in annual sales, double the industry sales trend; recognized potential of sleeper fragrance Dolce Gabbana’s Light Blue and partnered with vendor to deploy strategy that drove it to the #1 seller. * Led assimilation of 80 May Company stores during 2005 acquisition—captured 45%+ of closed store volume (vs. 15% overall capture rate) via intense local marketing and promotions/events targeting customers in CRM database.

New York, New York

Leveled $44M down-trending business, overseeing a staff of 4. Integral part of team that led corporate vendor negotiations. * Edited assortments, reconfigured product sets, negotiated with vendors to secure more competitive pricing and markdown allowances, and discounted/returned stagnant inventory, reducing gross margin liability. * Collaborated with marketing to elevate prestige cookware category, integrating storytelling and visual elements into promotional strategy and store presentation to create a seamless customer experience. * Contributed to development of product assortment, pricing, and launch strategy for introduction of Emeril Lagasse’s exclusive cookware line at Macy’s; coordinated celebrity chef events in foodie markets. Career Foundation: Fast-tracked through roles as a leadership program trainee, Associate Buyer, and Cosmetics Buyer with Lord & Taylor and Cosmetics/Men’s Fragrance Buyer with Bloomingdale’s. Advanced to Eastern Regional Manager for Riviera Concepts of America, overseeing 11 account executives and 24 major retail accounts. As Corporate Merchandise Manager, Cosmetics/Fragrances during Federated/Macy’s merger, took a lead role in introducing corporate marketing/advertising strategies across all 5 divisions and first corporate New York market week. Subsequently grew sales 11% in 2 years and prestige penetration from 9% to 27% as Men’s Fragrance Buyer for Macy’s East.