Terry Murphy Email & Phone Number

Palm Beach Gardens, Florida

Palm Beach Gardens, Florida

Responsible for all aspects of promotion, marketing and advertising for new ABC affiliate. Developed and executed numerous multimedia campaigns utilizing on-air, radio, print, outdoor, direct mail, specialty and event advertising. Handled all negotiations and planning relating to media buying for the station. Renegotiated outside media contracts resulting in an average 34% savings for the station. Conceived and coordinated various contests and audience promotion events designed to generate sampling in key dayparts. Public relations activities included developing extensive contacts throughout the community by working with numerous charitable and civic organizations. These efforts helped to establish and maintain a high profile for the station within the community. Developed and executed various audience research projects, including positioning, focus groups and diary studies. Worked closely with sales to generate new sources of revenue. Exceeded goals and projections for audience growth while managing the department with diminishing budgetary resources.

Beaumont, Texas

Responsible for all aspects of news production, commercial production, master control operations, promotion, public service and public relations. Improved the news product, programming lineup, on-air look, promotional effort, intro-station communications, and station's involvement in the community, resulting in rapid rise from a distant third-place station to a strong number two position within a six-month period. Developed special programming, public service campaigns and sales marketing plans to maximize ratings and revenue. Streamlined and enhanced efficiency of the Production Department, resulting in a more than 100% increase in production revenue while decreasing departmental expenses.

Naples, Florida

Responsible for various aspects of new television station development, reporting directly to the president and chairman of the board. Duties included research and recommendations regarding programming strategies and program acquisition, budget preparations, cable penetration, marketing strategies, market history and revenue potential relating to construction permits obtained for new UHF outlets.

Fort Myers, Florida

Directly responsible for all functions of the promotion and marketing, public service and public relations departments. Duties included conceiving, planning and placement of on-air, print, radio and outdoor advertising for the station. Responsible for the implementation and daily production of hourly newsbriefs and topical news promos each weekday. Responsible for design and execution of overall on-air look, including news set design and construction, news opens, promos, PSAs, local show opens and station IDs.Built public service and public relations departments up from almost non-existent level. Developed network of contacts at organizations throughout the area which positions WEVU-TV as the station that cares about and helps the community. Utilized public service and public affairs projects to highlight and promote on-air personalities as people involved in their community. Developed, coordinated and executed numerous extensive public service campaigns, Served as executive producer and was responsible for production of weekly local public affairs programs and prime time specials. Responsible for preparation and implementation of departmental budgets.

Fort Myers, Florida

Promoted to head of production department, in addition to duties as promotion manager. Instituted entire departmental reorganization, establishing new policies and procedures to ensure smooth work flow, resulting immediately in better working relations with clients, the sales force and all departments in the station. Developed and expanded the department to a profitable basis, exceeding revenue budgets by 75%,

Fort Myers, Florida

Responsible for formation and development of promotion department. Created, organized and implemented all aspects of station promotion and marketing efforts. Developed and directed execution of numerous multimedia campaigns, maintaining continuity between on-air, print, radio and outdoor media.

Sacramento, California

Promoted to this position after six months at sister station KPLR-TV. Responsible for all areas of audience and sales promotion.

St. Louis, Missouri

Responsible for writing, directing and producing all on-air promotion. Promoted to number two person in department of six employees, then transferred to sister station KRBK-TV in Sacramento, CA.