As a Consumer Behavior Specialist, I translate social trends and market research into specific actionable business strategies that have helped clients exceed 400 million dollars in revenue.Throughout my career I have focused on Product Differentiation and uncovering unique, laser-targeted opportunities for clients. As a consultant for the highly competitive Radio Broadcast field I've helped to propel 57 different radio stations to Number One ratings in the coveted 25-54 demographic. This includes the iconic WBEB in Philadelphia … 12 time winner of the prestigious Marconi Award for "Radio Station of the Year" by the National Broadcasting Association.After a 13 year career as a successful Air Personality and Program Director at well known stations in Southern Florida, Atlanta, and Cleveland, I was recruited by the dominant consumer research firm specializing in the radio industry, The Research Group, based in Seattle, where I rose to the position of Senior Vice President and Equity Partner. I've have been privileged to work with most of America’s most noteworthy broadcasters…among them: The Disney Family, Entercom, Clear Channel (I Heart), Viacom, Cox Broadcasting, and CBS. I've also worked internationally with major broadcast groups in Canada, as well as radio companies in Portugal, New Zealand and South Africa.In addition to extensive radio and TV success, I've also worked on very successful research strategies with non-broadcast clients such as the Seattle-based Arena Sports and the Eugene Opera Association.As a speaker I have been invited to do multi-media demographic presentations at the annual management meetings of Ben Bridge Jewelers, a Warren Buffett company; and for Renewal By Andersen in Cleveland. I have also presented to advertising groups and agencies in multimedia presentations to Broadcast Groups, Corporate Sales Teams, and Advertising Agencies in New York, Kansas City, Seattle, Houston, and Portland.
Listed skills include Radio Broadcasting, Digital Media, Broadcast, Television, and 21 others.
