Manage the marketing strategy, initiatives and campaigns ensuring all projects are strategically aligned and creatively executed with business strategy. Collaborate with executive leadership to execute marketing strategy and tactics to promote products and services and support business goals and objectives.Develop and execute campaigns and initiatives to drive demand including content development, email campaigns, web, social media, events, sponsorships. Develop and produce valuable content to build brand awareness and thought leadership including webinars, presentations, videos, emails, web copy, blogs, newsletters, market updates, articles, white papers, etc. Evaluate and execute the firm’s media strategy including advertising and sponsorships.Manage industry award nominations from identifying awards, selecting nominees, writing and submitting nominations, PR packages. Drive brand management to ensure consistency in marketing collateral and messaging.

Project management of Microsoft Ignite and Microsoft Build events - event social media including managing social media agency, provide creative assets for event, review/approve event content, communicate key messages and announcements for blog, newsletter, Twitter and LinkedIn; attend sessions and document moments, event reporting, Own all up editorial calendar for MS Learn – manage all editorial content for GTM team, onboarding of Opal platform to manage content, run weekly review meetings and monthly strategy meetings, create, and share out presentations with key stakeholdersDrive social media for Microsoft Learn (Twitter and LinkedIn channels), liaison between GTM team and social media agency, manage social media requests, review/approve all social content, provide creative assets and messaging, Manage MS Learn blog and tech community pages including working with content contributors on blog submissions, schedule, stage and publish blogs, provide create assets, Own Microsoft Learn newsletter, Microsoft Certified Trainer newsletter, and Learning Partner newsletter; work with agency on creative and development of monthly newsletters as well as weekly status meetings, send call for content to all stakeholders and contributors and manage all content submissions, review test sends and deploy newsletters, reporting

Drive and own the planning and execution of Tier 1 flagship events; work and collaborate across multiple Microsoft teams (marketing program managers, field and engineering teams) determining scope and goals, managing multiple workstreams, and producing deliverables. Manage event logistics including swag, expo staffing, expo booth/floor, session and speaker management, news/announcements/comms, pass management, workback schedules, etc. Work with content leads/product marketing managers on event sessions. Manage communication among stakeholders and v-team and report progress on multiple event-related projects and workstreams bringing visibility to project status and milestones and flagging and resolving risks.

Provide ongoing program support to GTM team on various projects; Influence cross group workstreams to communicate and deliver assets to field or partners to successful market role-based training and certification; Provide PM support to key initiatives that support the group’s efforts, Manage event logistics with internal and external stakeholders (Ignite Flagship and Ignite Tour Events, Build, Ready/Inspire): Meetings, driving decks and notes content, collateral development, swag, staffing, food and beverage, signage and onsite work; Work with go-to-market leads and agency to create marketing materials (BOM); Monitor and track work progress against workback schedules; Develop summary reports, analyzing and interpreting and presenting results; Update Training and certification marketing strategy decks, infographics, and other marketing assets to support GTM efforts; Ownership of GTM marketing assets on internal portal and external website; Manage creative agency on a variety of projects; Operations on landing new offers, Manage blog editorial calendar, comms documentation, operations of managing/supporting blog ; Email campaign deployment including requests, list pulls, QA reviews and management of the process through deployment.

Managing the marketing for Washington and Northern California locations. Responsible for lead generation and driving qualified traffic to support sales goals through marketing programs and initiatives. Includes: annual marketing planning and budgeting, managing and creating all online and offline advertising including media placement, planning and executing events, website management and content development, develop and manage emails to leadbank, launch new locations, provide mentoring and training to local teams, implement global programs and branding across locations, meeting, communicating and collaborating with key stakeholders to review strategy and traffic management, work with partners including media agencies, social media, public relations, creative team, etc.

Oversaw the entire marketing direction, strategy, and implementation for a start up technology company. Created annual marketing plans and budgets and was responsible for total execution including advertising, public relations, social media, customer communications, events and sponsorships. Directed the creation of the company website, collateral, content creation, and sales tools. Led all events and tradeshows from deciding those we would participate in, to tradeshow management, to planning and executing company/customer/VIP events. Managed vendors including website team, creative team, content team, etc. Worked as part of the leadership team along with the General Manager, Sales Director, and Channel Manager to lead the direction of the company.

Held the position of Sr. Marketing Manager, Integrated Marketing Communications for the US Central Marketing Group at Microsoft and was responsible for building and delivering integrated marketing plans aligned against business priorities, revenue goals and customer satisfaction metrics. Planned and executed integrated campaign plans, including direct/relationship marketing, online/digital marketing, emerging media, advertising Planned and managed several in-person and digital eventsProject management of campaign work from inception to campaign optimization including status reporting, developing and monitoring work-back schedule, coordinating various external/internal teams working on the campaign, campaign set up, management of project related budget Reviewed campaign results and participated in analysis of campaign performance and development of recommendations for optimization and future enhancements Relationship management and integration with other teams and engagement with assigned business/segment groups, including day to day contact, regular status meetings and regular campaign communications/updates Agency interaction, including participation in development of overall annual marketing communications plan

Providing Marketing, Communications and Public Relations Services

Developed the marketing strategy for company and managed the execution of all marketing activities including direct mail, advertising, public relations, tradeshow management, event planning for customer events, content development, collateral development, vendor management. Worked closely with sales to create tools for team. This was a short term temporary position I took on prior to going on extended maternity leave.

Managed the marketing and strategy for several communities throughout the western United States. Planned and executed events including grand openings of new communities, customer events, focus groups, company events. Executed all pre-marketing for new communities to build interest list. Managed media placement and ad creation, public relations, including creating press releases and working with public relations agency, direct mail campaigns, sales management, collateral development, annual marketing planning and budget development, provided mentoring and training of community teams. Worked closely with key stakeholders, sales, and executive leadership.

Worked with a variety of food clients to promote their product to the media. Created case histories, press releases which I pitched to media, event planning and execution including editor tours, managed photo shoots, client relations and reporting.