Senior Marketing Manager
Manage budget, marketing and communications functions for over 50 unique organizations, overseeing a $1.3M territory. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and direct sales marketing. Led market launch of 10 new products. Identified opportunities, researched new market segments, and created campaigns generating 10% annual territory growth.Created web portal to improving communication flow and adding an effective sales tool for territory.Developed course guides and training material that enhanced the learning experience for our complex product offerings. Performed ongoing customer/market research and demographic profiling to identify and capitalize on market needs. Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.