Terry Ryan Email & Phone Number

Resolve critical cross-divisional/cross-functional business issues for senior executives via leading internal teams and leveraging quantitative, qualitative research and analysis.Partial Project List: Provided market assessment and marketing strategy of business plan for CEO, helping company raised $10 million in funding; created corporate and brand.

Greater Boston Area

Principal at next-generation advisory firm that helps leaders and their organizations anticipate, assess and address disruptive changes brought about by the Accelerating Business EnvironmentTM. Provide thought leadership and perspective in development of next generation business models and implications and driver of corporate workshop offerings.

·Created brand architecture for corporation based on existing corporate brands, corporate strategy and culture, market trends, competitive position, and brand equity. Produced internal communications package to educate both senior management and brand managers on rationale and value of architecture. Defined key criteria and associated guidelines for.

Various corporate-level projects, including:·Analyzed sudden decline in average selling price of commercial desktop systems, establishing effect of currency fluctuations, product mix, and market environment. Results of initial investigation led to more in-depth study of the PC market and tactical recommendations to the Digital desktop business. Forecast.

Various projects, including:·Defined customer segments for a division of a major telecommunications player based on extensive survey of multi-national customer needs. Led fifteen-member consultant/client team in creation of appropriate product bundles for each segment. Planned and conducted follow-up customer interviews to test segmentation and product.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Bachelor Of Arts (B.A.), Economics