Resolve critical cross-divisional/cross-functional business issues for senior executives via leading internal teams and leveraging quantitative, qualitative research and analysis.Partial Project List: Provided market assessment and marketing strategy of business plan for CEO, helping company raised $10 million in funding; created corporate and brand strategy for executive team to accommodate launch of sister company and enable future potential business ventures; led cross-division development and launch of new packaged professional service offering based on competitive and market analyses.Partial Client List: EMC Corporation; Monster; Cool Dog, Incorporated; Vermont Teddy Bear Company, Tufts University, Morgan Memorial Goodwill Industries, PrintLife.com.

Principal at next-generation advisory firm that helps leaders and their organizations anticipate, assess and address disruptive changes brought about by the Accelerating Business EnvironmentTM. Provide thought leadership and perspective in development of next generation business models and implications and driver of corporate workshop offerings.

·Created brand architecture for corporation based on existing corporate brands, corporate strategy and culture, market trends, competitive position, and brand equity. Produced internal communications package to educate both senior management and brand managers on rationale and value of architecture. Defined key criteria and associated guidelines for inclusion in brand, sub-brand, and naming components of architecture.·Led cross-business unit executive team in creation of an AltaVista brand strategy. Defined scope of project, key deliverables, analysis methodology, required resources and project timeline. Presented results and recommendations to Senior Management.·Evaluated the strength of the AltaVista search site as a driver of the brand name by projecting the impact of search site market trends and the positioning of individual competitors.·Created plan for broadening of AltaVista brand along with specific criteria for products to be included under brand.

Various corporate-level projects, including:·Analyzed sudden decline in average selling price of commercial desktop systems, establishing effect of currency fluctuations, product mix, and market environment. Results of initial investigation led to more in-depth study of the PC market and tactical recommendations to the Digital desktop business. Forecast change in market dynamics and the emergence of the sub-$1000 corporate computer market, and assisted in identification of strategies to address this market.·Initiated competitive audit of business unit capabilities. Developed methodology and conducted audit of existing and anticipated ability of business unit to deliver value to customers. Interviewed senior executives to identify discrete value-added components and prioritize critical competitive gaps. General Manager reallocated division resources to address issues surfaced by audit.

Various projects, including:·Defined customer segments for a division of a major telecommunications player based on extensive survey of multi-national customer needs. Led fifteen-member consultant/client team in creation of appropriate product bundles for each segment. Planned and conducted follow-up customer interviews to test segmentation and product bundles.·Evaluated strategic fit of metal distribution subsidiary in global conglomerate’s business portfolio. Forecasted profit implications of geographic coverage increase, metal price fluctuation, and demand variation.