Remit: Oversee end-to-end GTM (strategy, creative, CRM, media, research, performance/optimization), 12+ person team, 3 agencies and annual budget of $90MM+ for core initiatives -eCom: Digital products, wallets and features---Security RTB Campaigns: Drove $109MM in incremental revenue (L3Y) and +3% pts (stat sig) lift in Next 30 Day Usage Intent (FY24)---Global Center of Excellence (FY22): Piloted 68 market, three-prong (Brand, Security and Convenience RTB) campaign that yielded 17:1 working/non-working media ratio and mROI +52% vs. U.S. avg---Visa Checkout (over 4Y): Acquired 35MM+ enrollees and generated 23% repeat usage over product lifetime-Brand: Gen Z/Millennial, URG, SMB and Sponsorships (NFL, FIFA, Olympics)---Campaigns (L3Y) drove $209MM in incremental revenue---FY24: Increased Brand Relevance +3% pts overall incl +10% pts among coveted A18-24 (both stat sig)-Cross Border: Responsible for driving card usage among International Travelers to/from the U.S.---Campaigns (L3Y) drove $69MM+ in incremental revenue---FY24: Increased Usage Intent +8% pts overall incl +18% pts among A18-24 (both stat sig)

-Core team member responsibile for Visa master brand global respositioning across 200+ countries-Developed brand management guidelines and templates to enhance internal and external communications-Orchestrated design and implementation of two-fold visual identity system

CLIENTS: Sotheby’s and Pollaro -Coordinated operations, finances and business development for 30 person agency-Managed day-to-day creative, strategic planning, media and social media teams in NYC, London and Hong Kong-Increased agency gross profit 4% (annualized basis) through operational efficiencies (restructured teams and billing process) and business development (organic and new client assignments)

CLIENTS: HBO (Network, Brand, Cinemax and Home Entertainment Divisions)-Co-Account lead and Chief Strategist for digital, traditional and SEM team of 28 that planned and bought network’s $93MM annual media budget-Developed multidiscipline campaign strategies that contributed to record breaking ratings (True Blood and Boardwalk Empire), DVD sales revenue (The Pacific), registrations (5MM+ for HBO GO) and 20+ marketing awards-Supervised 12+ ROI, positioning, creative and target insight/mining research projects-Chief Strategist for Stiefel Laboratories, Papermate, Grocery Maufacturers Association and Discovery Communications new business wins

CLIENTS: GlaxoSmithKline (Global Denture Care), Wyeth (ChapStick and Preparation H) and Hasbro Games (Tween and Licensing Divisions)-All Accounts: Oversaw advertising strategy, creative production and implemented accounts’ first ever integrated marketing processes spanning 4+ agencies-GSK: Global lead for Polident, PoliGrip and Corega in 35 countries w/ annual budgets of $25MM-Wyeth: Account lead for 12 person ChapStick and Prep H team w/ annual budgets of $20MM-Hasbro: Account lieutenant and eventual lead for 8 person team w/ annual budgets of $12MM---Results: Drove +89% Tween Division revenue w/ 3 games making NPD’s 2008 Top 10 electronics sales list

GlobalHue Account Executive (2002-2004)Siboney USA Account Executive (2001-2002)CLIENTS: Chase, Coca-Cola, Comcast, Johnson & Johnson, Major League Baseball, Pep Boys• Recipient of Siboney’s 2001 Employee of the Year Award