Marketing communications firm specializing in strategic creative solutions – using both online technologies and traditional media – to drive business and build client relationships. Current clients include: Heller School of Social Policy, Brandeis University, Acadia Adoption Center, Adoption Resources, Inc., Carbonite, Inc., Rucci, Bardaro & Barrett, PC, Agility Orthopedics, Inc., Nashua Dentistry and Orthopedics for Children.

Marketing, market research and advertising projects for professional services and small business clients:•Marketing strategy, positioning and programs for area CPA and business advisory firm expanding its client base internationally. Developed advertising, web sites, collateral and ongoing competitive analysis.•Marketing study for regional hardware franchise struggling with big box encroachment. Findings were surprising – despite poor internal perception, business enjoyed above average margins, superior service and inventory levels, and brisk sales – leading to newly-heightened interest in bettering its image.•Rebranding, marketing and sales evaluation, competitive analysis and aggressive short term action plan for 20-person millwright business looking to triple in size and revenues.

Interactive communications agency specializing in both web and print campaigns:•Guided sales campaigns in targeted industries, increasing company revenues through acquisition of new clients in medical device, financial services and high technology sectors.•Worked with internal creative team and vendors to execute multi-media and marketing programs for many clients, utilizing Web, e-mail, direct mail, radio, TV, and print advertising.•Developed annual marketing plan and budget, conducted outreach for many job prospects.

Marketing communications, market research and promotion of a comprehensive online benefit selection offering for leading financial printer:•Wrote collateral, including brochures, sell sheets, press releases and display and marketing materials for industry trade shows.•Met regularly with 7-person sales team, contributing competitive intelligence to help refine sales pitches.•Performed analyses of marketing practices and trends, potential customers, market size, competitors, penetration and product preferences; contributed competitive analysis findings to the RR Donnelley Strategic Plan.

Managed publication projects to support marketing initiatives for the Health Centers Division:•Organized company-wide database and developed publication of new physician directories and brochures.•Wrote monthly articles on health care topics relevant to elders, published in community newspapers.•Gave direction to staff on data collection, formatting and style setting, writing and editing.•Coordinated all graphic design and print production with outside vendors.