Alex Terry Email and Phone Number

• Lead and empower a high-performing team of Partner Marketing Managers partnering with PlayStation’s largest publishers and developers driving over $1 billion in annual revenue across a diverse portfolio of full game and add-on sales• Create and execute data-driven global marketing campaigns on key partner titles achieving consistent 3-5% annual growth in revenue• Produce high-impact marketing videos and images promoting PlayStation exclusive games and content developed by third-party partners• Play a pivotal business development role, co-leading the signing of over $50M in new strategic alliances• Propose and implement innovative live services marketing and monetization optimizations for major gaming franchises driving a 10% increase in new-to-franchise players, generating $20 million in incremental revenue• Serve as a key member of the extended leadership team, developing a strategic vision for PlayStation’s Partner Marketing function and advocate for our objectives throughout the organization

• Spearhead global media strategies and media plans for 50+ PlayStation Studios games instrumental in driving over 100M full game unit sales• Oversee a 30+ FTE global media agency team responsible for over $200M in annual paid media• Created strategic partnerships with 3-5 major media owners annually, achieving >15% added value on our committed media spend• Merged PlayStation’s excellent user data codification with marketing & media, establishing new metrics, KPIs and dashboards to unlock business insights for PlayStation’s executive leadership team• Present media strategies & plans in front of >100 marketing & studio stakeholders shaping the direction of global advertising support• Implement streamlined internal processes for handling creative production & localization achieving a 33% decrease in end-to-end creative production costs

• Part of a small leadership team responsible for the Japan office's ~50 employees and overall business health • Founding team member of Essence's APAC media team. Established stronger processes and ways of working across several Essence APAC offices.Notable products supported:• Google Play (e-commerce, revenue)• YouTube (app downloads, building influencer/channel subscriptions, platform engagement)• Google (app downloads, app usage)• Google Pixel (revenue, hardware sales)• DAZN (OTT sports subscriptions, platform engagement)• OMEN by HP (branding, revenue, hardware sales)

• Managed a team overseeing $100M+ of annual advertising activity across Google's largest products and services• Evangelized the use of the latest ad technology and privacy compliance across dozens of major US media owners---------------------------------------------------------Notable products supported:• YouTube (app downloads, building influencer/channel subscriptions, platform engagement)• YouTube Gaming (live viewership)• Google Cloud Platform (lead generation, branding)• Apps For Work (lead generation, product education, branding)• Google (app downloads, app usage)• Google Fiber (sign-ups, branding)• Google Shopping (sign-ups, e-commerce)