Terry Newton Email and Phone Number

PCA is the third-largest producer of containerboard in the US and the third-largest producer of uncoated freesheet in North America. It has approximately 15,000 employees with operations primarily in the United States.I directed marketing strategies across all channels and managed successful B2B campaigns that generated highly qualified leads and contributed to the bottom line. Accomplishments:• Established PCA’s initial social media presence on LinkedIn and Twitter.• Captured and distributed quality leads through strategic social media campaigns.• Achieved consistent above average engagement for B2B social media sites; grew monthly followers by an average of 3% (LinkedIn) and 1.5% (Twitter).• Drove traffic to PCA’s website through successful campaign strategies and compelling content.• Tracked social media analytics and demonstrated ROI to inform future content.• Hired and collaborated with a B2B PR agency to maximize PCA’s online impact.• Led the creation, editing and field distribution of PCA’s first social media playbook.• Increased the effectiveness of the salesforce by creating e-learning classes focused on social media prospecting strategies.• Expanded the salesforce’s toolbox by creating a library of industry overviews (trends, challenges, opportunities) that aligned with PCA’s prospect base.• Demonstrated and enhanced connections with local communities by curating and writing articles for PCA’s corporate web site that highlighted employee involvement.• Wrote and directed production of an annual series of internal corporate communication videos, ensuring consistent messaging throughout the company.• Contributed to positive PR by launching a paper-making program for children, visiting elementary schools to teach students about boxes, recycling, and sustainability.

Managed the lead generation program, directly resulting in $65MM+ in revenue for PCA’s manufacturing plants. Provided timely, customized market research reports to maximize the effectiveness of the sales team. Managed PCA’s largest customer’s price list.Accomplishments:• Identified high value leads for a team of more than 400 sales managers and sales reps.• Supported the sales team’s success by providing prospect profiles including competitive landscapes, company culture, growth/expansion, industry trends, and current packaging.• Identified profitable market opportunities at both national and local levels by analyzing market/shopper segmentation and demographic studies.• Advised management how best to incorporate packaging solutions to meet specific retailer guidelines including marketing strategies and sustainability requirements. • Published quarterly economic reports that examined the corrugated, housing, oil, and labor markets for PCA’s upper management, corporate managers, and plant management teams. • Increased customer loyalty by assisting in their branding strategies and providing intelligence on competitors’ in-store campaigns and displays.• Streamlined a 1,500-line-item price list for PCA’s largest customer; improvements saved hours every quarter for customer service reps at PCA and customer plant locations.

Increased productivity of PCA’s linerboard and medium mills which produce a total of 2.4 million tons annually. Maximized machine efficiency, optimized freight, and ensured on-time delivery.

Won hundreds of new accounts for PCA’s manufacturing facilities. Managed a team of six who identified, researched, and distributed highly qualified leads.