Terry Banike Email & Phone Number

Flexible and versatile B2B marketing leader with experience in the commercial real estate, software and payments industries. Proven ability to generate leads and increase sales and revenue. Excellent strategist. Skilled project manager. Strong, creative writer and polished presenter. Effective team leader. Experience working for and with a wide-range of companies, from start-ups to Fortune 100 organizations.Skills:• B2B marketing• Product marketing• Go-To-Market strategy• Integrated marketing plans• Marketing communications• Project management• Content marketing• Sales enablement• Digital marketing• Social media• Marketing automation• Branding• Public relations• Budget management• Trade shows and eventsAccomplishments:• Led the planning, development and implementation of channel marketing strategies, driving a 106% growth in annual channel revenue over five years, to $33 million from $16 million.• Planned, developed and executed integrated marketing campaigns for company’s partnership with a Fortune 300 healthcare company, contributing significantly to a 152% increase in leads and 48% increase in annual revenue over four years.• Developed, launched and tracked advertising, direct mail, digital marketing and PR campaigns in the non-profit channel, resulting in the signing of six new strategic partners and over 1,000 new accounts in 12 months.• Wrote, edited and managed a wide range of corporate communications, including press releases, by-line articles, training materials, executive presentations and internal communications.In sum, I’m well-versed in all facets of B2B marketing and communications. I'm able to help any B2B company grow its sales and revenue, build its brand and communicate to the market in a strong, clear and unique voice.

Listed skills include Strategic Partnerships, Direct Marketing, Strategy, Business Development, and 22 others.

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  University Of Illinois Urbana-Champaign

  Bachelor'S Degree