Terry Beltrán Email & Phone Number

Clarkston, Michigan, Us

Terry is a Fractional Chief Brand Officer elevating brands with purposeBeltran Media helps companies, non-profits, and minority women-owned businesses define and elevate their brand purpose. With over 20 years of experience, Terry Beltran, as a Fractional CMO, partners with organizations to align their brand’s mission with their audience's values, fostering stronger relationships and lasting loyalty.🔑 Core Focus:🎯 Purpose-Driven Brand Strategy: Articulating a brand purpose that drives profitability and contributes positively to society.📈 Strategic Marketing Leadership: Providing expert fractional CMO services with a focus on purpose, impact, and growth.🌍 Diverse & Inclusive Branding: Developing strategies that resonate with diverse audiences and reflect inclusivity (employees, customers and suppliers).💻 Digital & Social Media Strategies: Consult on campaign development to assure engagement of your target audience, to build loyalty, and amplify your brand’s purpose.🤝 Corporate & Community Engagement: Strengthening ties between your brand and the communities you serve.🎨 Creative Content Development: Producing impactful content that authentically tells your brand’s story.🎤Speaker and Presenter:Terry Beltran delivers impactful workshops on branding, marketing, and purpose-driven strategies. Signature workshops include:🎤Empower Your Professional BrandTestimonial: “Very informative, personal, and inspiring. I feel more confident in my professional growth.”🎤 Deepening Connections with Customers Through Purposeful BrandingTestimonial: “Lots of food for thought with a great message for business owners needing to truly identify their brand.”

Lexington, Massachusetts, Us

As a member of Innovation Women, I’m excited to be part of a platform that amplifies women’s voices and connects us with organizations seeking diverse, impactful speakers. I specialize in helping companies build authentic connections with Hispanic and diverse audiences while empowering minority business owners and employees.My Signature Talks Include:🎤 Empowering Latina Leaders for Corporate SuccessStrategies to help Latina professionals navigate corporate environments, overcome challenges, and thrive.🌱 Branding with Purpose: Aligning Your Business with Social ImpactHow to build a brand that reflects your values, engages your audience, and drives positive change.🤝 Networking with Intention: Building Authentic ConnectionsTips for fostering genuine relationships in Hispanic and minority business communities to elevate your brand.🚀 Elevating Your Established Business: Proven Strategies for GrowthInsights on scaling established businesses, overcoming obstacles, and achieving new levels of success.💬 Leveraging Cultural Identity in Your Brand StrategyUsing your cultural background to differentiate your brand and connect meaningfully with your market.🖥️ Branding for Minority-Owned BusinessesProven strategies to strengthen your brand, enhance visibility, and connect with diverse audiences.I deliver actionable content and dynamic workshops that equip audiences with tools to succeed in today's diverse business landscape. Let’s connect and create impactful conversations that foster inclusive growth and opportunity.

Terry Beltran, CEO and Founder of Ask The Latina, brings over two decades of experience in connecting brands with the Hispanic market. As a first-generation Latina and seasoned leader in corporate marketing and advertising, Terry skillfully integrates DEI and Hispanic marketing strategies to authentically engage with Hispanic communities. 🌟Key Points:💵 Traditional advertising is no longer effective; Hispanics seek brands that align with their values and causes, leveraging their $2.7 trillion spending power.🌍 Ask The Latina's innovative social impact platform positions brands as catalysts for positive change, creating opportunities for Hispanic female professionals (Latinas) to mentor high school Latinas in STEM, Medicine, Finance, and Law.Why These Fields?🔬📚 Latinas are underrepresented in these crucial fields, making up only 2% of the workforce. High school Latinas represent the future pipeline of talent.📈 Hispanics currently make up 25% of the youth population, and Latinas are projected to constitute 25% of the female workforce by 2050.How Ask The Latina Makes a Difference:🤝 The platform fosters meaningful mentor-mentee relationships regardless of geographical barriers, enhancing leadership skills among Latina professionals.🌟 Subscribing to the platform provides several advantages:🌟 Connects high school Latinas with Latina professionals in key fields.👩‍💼 Develops Latina mentors’ leadership skills, crucial for employee retention during the "great resignation."🎓 Boosts Latina college enrollment and completion in STEM fields, addressing the current 25% representation of Hispanic youth.🚀 Builds a pipeline of young Latina talent for STEM careers, aligning with future workforce projections.For more information on how your brand can support this impactful mission, visit our website at www.AskTheLatina.com. 🌐

Terry Beltran, Fractional Chief Diversity Marketing Officer specializing in Multicultural Marketing. Elevating both consumer and non-profit brands to engage and build loyalty within diverse and multicultural communities. With over two decades of experience, I’m known for creating innovative strategies that resonate deeply across cultural landscapes.Key Contributions:🌟 Brand Elevation: Developed marketing strategies that build authentic connections with the Latina market, bridging cultural gaps and enhancing engagement.🤝 Strategic Partnerships: Forged collaborations with Hispanic labels and key partners to drive impactful market penetration.🔍 Market Analysis: Conducted evaluations of influencers and market research to create targeted and effective campaigns.🌐 Cultural Expertise: Used regional sales experience to craft culturally relevant campaigns that resonate with diverse audiences.Areas of Expertise:📈 Multicultural Marketing & Social Impact: Designing campaigns that drive growth and positively impact diverse communities.👩‍💼 Hispanic & Women’s Market Strategies: Tailoring approaches for Hispanic and women’s markets, ensuring inclusivity and engagement.🎉 Inclusive Event Planning: Organizing events that promote diversity and strategically position brands within multicultural markets.🎨 Strategic Branding & Digital Design: Creating brand identities that reflect cultural nuances, enhancing visibility and loyalty.💖 Philanthropic Planning: Developing initiatives that align with brand values and resonate with multicultural audiences.🌐 Website & Social Media: Crafting engaging, user-friendly digital content for diverse audiences.🔗 Partnerships & Grassroots Events: Executing strategies for effective partnerships and grassroots events to drive community engagement and brand loyalty.📊 Project Management: Overseeing projects from concept to completion, ensuring timely delivery and alignment with strategic objectives.

Dallas, Texas, Us

Doubled the membership and event attendance. Increased Corporate Sponsorship for the chapter during a period when Michigan's Automotive companies where facing economic crisis. Assured ROI to corporate sponsors by providing them with connectivity to Hispanic MBA's throughout the year.

Miami, Florida, Us

Responsible for local advertising sales, promotions, public relations, and client relationship management. Created new national accounts for Univision.

Detroit, Michigan, Us

Developed a Business Plan to increase subscription and retention of OnStar and XM Radio services among U.S. Hispanics. Self initiated the development of OnStar Spanish service resulting in a 75% year-to-year increase in Hispanic subscriptions. Created a OnStar Marketing Plan for Mexico and Asia Pacific markets.

Detroit, Michigan, Us

Managed Internet programs such as e-Commerce website developments involving online subscriber renewal, e-Store, and alliance partnership programs with Netzero, AOL, Edmunds and Kelly, Club Mom, and College Club. Developed the overall Strategic Internet plan for OnStar. This plan resulted in increased traffic to a personalized OnStar subscriber site leveraging OnStar.com as the gateway. Led the development of extranet sites (Retail) and intranet sites (Sales Field Training) for consistent branding and communication that included XM Satellite Radio.

Detroit, Michigan, Us

As the GM Brand Manager, I spearheaded the redesign of the award-winning website, www.gm.com. This initiative involved developing a comprehensive interactive strategy in collaboration with external corporate alliance partners. My role extended to managing Enterprise Customer Management programs, fostering customer relationships, and generating sales leads through online permission-marketing programs.In addition, I took charge of leading various interactive initiatives, including promotions, webcasts, research, competitive analysis, and the integration of emerging technologies such as digital and print media. A notable accomplishment was creating a unified interactive navigation strategy within a cross-functional team, ensuring consistent navigation for consumers across domestic and international corporate and divisional websites.One significant project under my purview was the management of "Concept:Cure," a cause-related marketing program targeting women. This comprehensive program involved overseeing the entire process from concept to the execution of specialty vehicle development, promotions, and an online rich media broadband advertisement. I successfully coordinated the unveiling and presentation of the Concept:Cure vehicles at major venues nationwide, resulting in raising an impressive $2.6 million for breast cancer research.My contributions were recognized with prestigious International Web Awards, including the 1997 Standard of Excellence for www.gm.com, the 1999 Outstanding Web Site for the broadband micro-site www.conceptcure.com, and the 2000 Outstanding Web Site for www.gm.com.

Certificate, Buidling A High Performing Business

Program, Executive Training

Certificate, Leadership Excellence

Mba, Marketing And Business

Ba, Industrial Design And Communications

Health Information Technology, Health Care