Terry Beltrán

Terry Beltrán Email and Phone Number

Branding Coach/Consultant/Advisor/Speaker/Podcast Host Unlocking your brand purpose draws customer loyalty, and increases value. Fostering inclusive brand cultures -empowered communities & diverse employee retention. @ Beltran Media
Terry Beltrán's Location
Detroit Metropolitan Area, United States, United States
About Terry Beltrán

For Consulting and Coaching Inquiries send me a DM or schedule a 30 min call on calendy.Terry Beltran, a distinguished CEO and media professional, has a rich career marked by significant accomplishments at General Motors (GM), where she demonstrated expertise in strategic brand development, multicultural marketing, and co-branding strategies.In her role as Brand Marketing Manager, Terry spearheaded a groundbreaking campaign for the engineering component group, creating impactful videos for three different GM brands, providing a competitive advantage. Her influence extended to the development of telematics services like OnStar, tailored for Spanish and French Language preferred vehicle buyers, expanding global sales reach and enhancing sales to diverse buyers, particularly Hispanic consumers.Beyond her corporate roles, Terry's entrepreneurial spirit led her to establish Vista Latinos, providing Hispanic marketing consulting to B2C companies. She crafted a co-Hispanic brand campaign, reaching both Spanish and English-preferred Hispanic consumers. Her experience in broadcasting with PBS, ABC, and Univision paved the way for her production today, including a podcast called "Ask The Latinas."Transitioning to consulting with Beltran Media, Terry worked extensively with Corporate Supplier Diversity and Minority Business Owners, fostering meaningful connections and business growth. Her commitment to increasing Latino representation extends to her work with Bio-Medical Communications during college, where she remains a speaker and advocate.Passionate about social good, Terry created "Ask The Latina," a platform empowering Latina high school students and professionals in STEM fields. Leading a team with a COO, engineers, developers, and UXUI specialists, Terry is well-positioned to scale this innovative app successfully.Throughout her journey, Terry has received numerous awards, including the Ana Maria National Award, Corp! Diversity Leader Award, MichBusiness Award, and recognition from the Latino Commission of Michigan, GM, and OnStar. These accolades underscore Terry's unwavering commitment to excellence and impact in the fields of marketing, engineering, and social entrepreneurship.Terry Beltran's remarkable career showcases her multifaceted expertise, versatility, and dedication to making a lasting impact on multicultural marketing, entrepreneurship, and social good.

Terry Beltrán's Current Company Details
Beltran Media

Beltran Media

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Branding Coach/Consultant/Advisor/Speaker/Podcast Host Unlocking your brand purpose draws customer loyalty, and increases value. Fostering inclusive brand cultures -empowered communities & diverse employee retention.
Terry Beltrán Work Experience Details
  • Beltran Media
    Beltran Media: Crafting Purpose-Driven Brands That Resonate And Inspire
    Beltran Media Apr 2007 - Present
    Clarkston, Michigan, Us
    Terry is a Fractional Chief Brand Officer elevating brands with purposeBeltran Media helps companies, non-profits, and minority women-owned businesses define and elevate their brand purpose. With over 20 years of experience, Terry Beltran, as a Fractional CMO, partners with organizations to align their brand’s mission with their audience's values, fostering stronger relationships and lasting loyalty.🔑 Core Focus:🎯 Purpose-Driven Brand Strategy: Articulating a brand purpose that drives profitability and contributes positively to society.📈 Strategic Marketing Leadership: Providing expert fractional CMO services with a focus on purpose, impact, and growth.🌍 Diverse & Inclusive Branding: Developing strategies that resonate with diverse audiences and reflect inclusivity (employees, customers and suppliers).💻 Digital & Social Media Strategies: Consult on campaign development to assure engagement of your target audience, to build loyalty, and amplify your brand’s purpose.🤝 Corporate & Community Engagement: Strengthening ties between your brand and the communities you serve.🎨 Creative Content Development: Producing impactful content that authentically tells your brand’s story.🎤Speaker and Presenter:Terry Beltran delivers impactful workshops on branding, marketing, and purpose-driven strategies. Signature workshops include:🎤Empower Your Professional BrandTestimonial: “Very informative, personal, and inspiring. I feel more confident in my professional growth.”🎤 Deepening Connections with Customers Through Purposeful BrandingTestimonial: “Lots of food for thought with a great message for business owners needing to truly identify their brand.”
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  • Innovation Women
    Member And National Speaker
    Innovation Women Nov 2021 - Present
    Lexington, Massachusetts, Us
    As a member of Innovation Women, I’m excited to be part of a platform that amplifies women’s voices and connects us with organizations seeking diverse, impactful speakers. I specialize in helping companies build authentic connections with Hispanic and diverse audiences while empowering minority business owners and employees.My Signature Talks Include:🎤 Empowering Latina Leaders for Corporate SuccessStrategies to help Latina professionals navigate corporate environments, overcome challenges, and thrive.🌱 Branding with Purpose: Aligning Your Business with Social ImpactHow to build a brand that reflects your values, engages your audience, and drives positive change.🤝 Networking with Intention: Building Authentic ConnectionsTips for fostering genuine relationships in Hispanic and minority business communities to elevate your brand.🚀 Elevating Your Established Business: Proven Strategies for GrowthInsights on scaling established businesses, overcoming obstacles, and achieving new levels of success.💬 Leveraging Cultural Identity in Your Brand StrategyUsing your cultural background to differentiate your brand and connect meaningfully with your market.🖥️ Branding for Minority-Owned BusinessesProven strategies to strengthen your brand, enhance visibility, and connect with diverse audiences.I deliver actionable content and dynamic workshops that equip audiences with tools to succeed in today's diverse business landscape. Let’s connect and create impactful conversations that foster inclusive growth and opportunity.
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  • Ask The Latina
    Social Impact Ed Tech Founder
    Ask The Latina Jan 2022 - Present
    Terry Beltran, CEO and Founder of Ask The Latina, brings over two decades of experience in connecting brands with the Hispanic market. As a first-generation Latina and seasoned leader in corporate marketing and advertising, Terry skillfully integrates DEI and Hispanic marketing strategies to authentically engage with Hispanic communities. 🌟Key Points:💵 Traditional advertising is no longer effective; Hispanics seek brands that align with their values and causes, leveraging their $2.7 trillion spending power.🌍 Ask The Latina's innovative social impact platform positions brands as catalysts for positive change, creating opportunities for Hispanic female professionals (Latinas) to mentor high school Latinas in STEM, Medicine, Finance, and Law.Why These Fields?🔬📚 Latinas are underrepresented in these crucial fields, making up only 2% of the workforce. High school Latinas represent the future pipeline of talent.📈 Hispanics currently make up 25% of the youth population, and Latinas are projected to constitute 25% of the female workforce by 2050.How Ask The Latina Makes a Difference:🤝 The platform fosters meaningful mentor-mentee relationships regardless of geographical barriers, enhancing leadership skills among Latina professionals.🌟 Subscribing to the platform provides several advantages:🌟 Connects high school Latinas with Latina professionals in key fields.👩‍💼 Develops Latina mentors’ leadership skills, crucial for employee retention during the "great resignation."🎓 Boosts Latina college enrollment and completion in STEM fields, addressing the current 25% representation of Hispanic youth.🚀 Builds a pipeline of young Latina talent for STEM careers, aligning with future workforce projections.For more information on how your brand can support this impactful mission, visit our website at www.AskTheLatina.com. 🌐
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  • Vista Latinos
    Bridging Brands With The Dynamic Hispanic Market
    Vista Latinos Sep 2005 - Present
    Terry Beltran, Fractional Chief Diversity Marketing Officer specializing in Multicultural Marketing. Elevating both consumer and non-profit brands to engage and build loyalty within diverse and multicultural communities. With over two decades of experience, I’m known for creating innovative strategies that resonate deeply across cultural landscapes.Key Contributions:🌟 Brand Elevation: Developed marketing strategies that build authentic connections with the Latina market, bridging cultural gaps and enhancing engagement.🤝 Strategic Partnerships: Forged collaborations with Hispanic labels and key partners to drive impactful market penetration.🔍 Market Analysis: Conducted evaluations of influencers and market research to create targeted and effective campaigns.🌐 Cultural Expertise: Used regional sales experience to craft culturally relevant campaigns that resonate with diverse audiences.Areas of Expertise:📈 Multicultural Marketing & Social Impact: Designing campaigns that drive growth and positively impact diverse communities.👩‍💼 Hispanic & Women’s Market Strategies: Tailoring approaches for Hispanic and women’s markets, ensuring inclusivity and engagement.🎉 Inclusive Event Planning: Organizing events that promote diversity and strategically position brands within multicultural markets.🎨 Strategic Branding & Digital Design: Creating brand identities that reflect cultural nuances, enhancing visibility and loyalty.💖 Philanthropic Planning: Developing initiatives that align with brand values and resonate with multicultural audiences.🌐 Website & Social Media: Crafting engaging, user-friendly digital content for diverse audiences.🔗 Partnerships & Grassroots Events: Executing strategies for effective partnerships and grassroots events to drive community engagement and brand loyalty.📊 Project Management: Overseeing projects from concept to completion, ensuring timely delivery and alignment with strategic objectives.
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  • Prospanica National Aka Nshmba
    Chapter President Emeritus
    Prospanica National Aka Nshmba 2006 - 2007
    Dallas, Texas, Us
    Doubled the membership and event attendance. Increased Corporate Sponsorship for the chapter during a period when Michigan's Automotive companies where facing economic crisis. Assured ROI to corporate sponsors by providing them with connectivity to Hispanic MBA's throughout the year.
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  • Univision Communications Inc.
    Account Executive
    Univision Communications Inc. May 2004 - Sep 2005
    Miami, Florida, Us
    Responsible for local advertising sales, promotions, public relations, and client relationship management. Created new national accounts for Univision.
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  • General Motors
    Global And Diversity Marketing Manager
    General Motors Nov 2000 - May 2004
    Detroit, Michigan, Us
    Developed a Business Plan to increase subscription and retention of OnStar and XM Radio services among U.S. Hispanics. Self initiated the development of OnStar Spanish service resulting in a 75% year-to-year increase in Hispanic subscriptions. Created a OnStar Marketing Plan for Mexico and Asia Pacific markets.
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  • General Motors
    E-Commerce/Strategic Marketing Manager
    General Motors 1999 - 2000
    Detroit, Michigan, Us
    Managed Internet programs such as e-Commerce website developments involving online subscriber renewal, e-Store, and alliance partnership programs with Netzero, AOL, Edmunds and Kelly, Club Mom, and College Club. Developed the overall Strategic Internet plan for OnStar. This plan resulted in increased traffic to a personalized OnStar subscriber site leveraging OnStar.com as the gateway. Led the development of extranet sites (Retail) and intranet sites (Sales Field Training) for consistent branding and communication that included XM Satellite Radio.
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  • General Motors
    Gm Brand Strategic Marketing Manager
    General Motors 1997 - 1999
    Detroit, Michigan, Us
    As the GM Brand Manager, I spearheaded the redesign of the award-winning website, www.gm.com. This initiative involved developing a comprehensive interactive strategy in collaboration with external corporate alliance partners. My role extended to managing Enterprise Customer Management programs, fostering customer relationships, and generating sales leads through online permission-marketing programs.In addition, I took charge of leading various interactive initiatives, including promotions, webcasts, research, competitive analysis, and the integration of emerging technologies such as digital and print media. A notable accomplishment was creating a unified interactive navigation strategy within a cross-functional team, ensuring consistent navigation for consumers across domestic and international corporate and divisional websites.One significant project under my purview was the management of "Concept:Cure," a cause-related marketing program targeting women. This comprehensive program involved overseeing the entire process from concept to the execution of specialty vehicle development, promotions, and an online rich media broadband advertisement. I successfully coordinated the unveiling and presentation of the Concept:Cure vehicles at major venues nationwide, resulting in raising an impressive $2.6 million for breast cancer research.My contributions were recognized with prestigious International Web Awards, including the 1997 Standard of Excellence for www.gm.com, the 1999 Outstanding Web Site for the broadband micro-site www.conceptcure.com, and the 2000 Outstanding Web Site for www.gm.com.
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Terry Beltrán Skills

Marketing Marketing Strategy Public Relations Event Planning Social Media Competitive Analysis Social Media Marketing Market Planning Strategy E Commerce Strategic Planning Crm B2b Fundraising Event Management Sales Program Management Management Press Releases Advertising Integrated Marketing Cross Functional Team Leadership Strategic Partnerships Mobile Marketing Entrepreneurship Interactive Marketing Sponsorship Leadership Digital Media Business Planning Digital Marketing Public Speaking Team Building Brand Development Event Marketing Hispanic Marketing Spanish Creative Direction Social Networking Business Development Problem Solving Creative Development Entrepreneur Bilingual English/spanish Hispanic Relationship Marketing Nonprofits

Terry Beltrán Education Details

  • The Tuck School Of Business At Dartmouth
    The Tuck School Of Business At Dartmouth
    Buidling A High Performing Business
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Executive Training
  • Disney Institute
    Disney Institute
    Leadership Excellence
  • Central Michigan University
    Central Michigan University
    Marketing And Business
  • Michigan State University
    Michigan State University
    Industrial Design And Communications
  • Lansing Community College
    Lansing Community College
    Health Care

Frequently Asked Questions about Terry Beltrán

What company does Terry Beltrán work for?

Terry Beltrán works for Beltran Media

What is Terry Beltrán's role at the current company?

Terry Beltrán's current role is Branding Coach/Consultant/Advisor/Speaker/Podcast Host Unlocking your brand purpose draws customer loyalty, and increases value. Fostering inclusive brand cultures -empowered communities & diverse employee retention..

What schools did Terry Beltrán attend?

Terry Beltrán attended The Tuck School Of Business At Dartmouth, Mit Sloan School Of Management, Disney Institute, Central Michigan University, Michigan State University, Lansing Community College.

What are some of Terry Beltrán's interests?

Terry Beltrán has interest in Children, Economic Empowerment, Education, Science And Technology, Human Rights, Health.

What skills is Terry Beltrán known for?

Terry Beltrán has skills like Marketing, Marketing Strategy, Public Relations, Event Planning, Social Media, Competitive Analysis, Social Media Marketing, Market Planning, Strategy, E Commerce, Strategic Planning, Crm.

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