Terry Dearruda Email & Phone Number

Hingham, Massachusetts, United States

• Storyteller: Create compelling copy, infused with emotion, that’s on-brand and on-strategy for Talbots digital channels: emails, website, social media, affiliate banners and more.
• Collaborator: Partner with art directors, merchants, project managers and key stakeholders to deliver creative, accurate and effective communications to delight the customer.

Westborough, MA

• Branding Strategist: Develop concept, creation and execution of compelling copy for print, broadcast, video and online marketing communications. Determine voice and tone of creative projects and responsible for content.
• Relationship Marketing: Develop branding for member retention and acquisition initiatives and team member engagement.

• Triton provides superior direct response sales services. The company specializes in soft-offer conversion, and has a proven track record of increasing revenue for its clients.
• Converted callers from soft and hard offer DRTV, print and radio ads into buyers following the sales process, including upselling, cross selling and offering consumer savings clubs.
• Consistently achieved high sales conversion leading to increased commissions.

• Branding Strategist: Developed voice and branding concepts as Team Concept Leader for five brands, focusing on the luxury brand, Rochester Clothing, also included moderate and value brands, footwear, and hard goods..
• PR: Wrote fashion and business press releases. Video concepting, script writing, content and editing. Speech writer for senior executives. Event manager for corporate charities: St. Jude Children's Research Hospital.
• Consumer Research: Developed surveys, managed and moderated focus groups, wrote and presented findings.
• Account Manager: Managed private label credit card and gift card programs, liaising between vendors and internal stakeholders.

• Marketing Communications: Managed media for multiple sales channels, including store grand openings and newsletters. Managed media relations for broadreach and print partners, allocated staff, freelancers and vendors.
• Budget Management/Media Planning: Managed $2.5 million media budget.

• ($62 million consumer and B2B work wear division: men's work apparel, nurses scrubs, footwear)
• Marketing Strategist: Managed direct marketing contact plan, grand opening strategies, media and print buying, and consumer research, including store intercept surveys and focus groups. Interfaced and partnered with.
• Budget Management/Media Planning: Managed $2 million budget, allocated staff, freelancers and vendors.

• Business Development: Key team member for the launch of the rewards/loyalty program, VacationMiles, which contributed to the business unit's growth to 50% of total agency revenue through strategic marketing with.
• Marketing/Media Communications: Media planning and budgeting for trade shows, trade journal ads, lead generation, art direction, copywriting, video development, collateral materials for clients and sales force, vendor.

• Marketing Strategist: Managed direct mail consumer and B2B contact plans, developed grand opening strategies, sales contests for retail and franchise stores and associates, industrial sales force and direct sales.
• Marketing/Media Communications: Managed $1.2 million advertising and promotions budget, including consumer and B2B catalogs, collateral for national accounts, direct sales and industrial sales forces, trade show.