Marketing leader with top healthcare, higher ed and consumer brands, including Mass General Brigham, MIT, Harvard, Fidelity, L.L. Bean and H.J. Heinz. Lead marketing teams to engage customers, build brands and deliver results. Currently offering marketing consulting services to innovative orgs.I’ve most recently served as Vice President of Hospital Marketing at Mass General Brigham, where I led integrated marketing for Massachusetts General Hospital, Brigham and Women’s Hospital and eight other hospitals, including five teaching hospitals for Harvard Medical School. In this role I worked with executive leadership to develop and implement marketing plans, build brands and drive volume for these hospitals.Before that, I led the Office of Communications at the MIT Sloan School of Management where I oversaw marketing and communications for this top business school. Additionally, I’ve held marketing positions at leading consumer companies, including Fidelity Investments, Harvard Business School Publishing, L.L. Bean, and H.J. Heinz. I received my MBA from Tuck at Dartmouth and my BA from Harvard. Currently offering marketing consulting services to healthcare, higher ed and consumer organizations.Leadership | Marketing Strategy | Brand Management | Demand Generation | Digital Marketing | Communications | Advertising | Content & News | Coaching & Mentoring| Creative Services
Listed skills include Marketing Strategy, Marketing Communications, Direct Marketing, Brand Development, and 21 others.