Terry Dewitt
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Terry Dewitt Email & Phone Number

Marketing Leadership in Health Care - Higher Ed - Consumer. Strategy | Brand Management | Creative Execution at Terry DeWitt Consulting
Location: Greater Boston, United States, United States 12 work roles 2 schools
1 work email found @massgeneral.org 1 phone found area 617 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email t****@massgeneral.org
Direct phone (617) ***-****
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Current company
Terry DeWitt Consulting
Role
Marketing Leadership in Health Care - Higher Ed - Consumer. Strategy | Brand Management | Creative Execution
Location
Greater Boston, United States, United States

Who is Terry Dewitt? Overview

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Terry Dewitt is listed as Marketing Leadership in Health Care - Higher Ed - Consumer. Strategy | Brand Management | Creative Execution at Terry DeWitt Consulting, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at massgeneral.org, phone signal with area code 617, and a matched LinkedIn profile for Terry Dewitt.

Terry Dewitt previously worked as Principal at Terry Dewitt Consulting and Vice President of Hospital & Specialty Marketing at Mass General Brigham. Terry Dewitt holds A.B., Magna Cum Laude With Highest Honors from Harvard University.

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{first}.{last}@massgeneral.org
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Profile bio

About Terry Dewitt

Marketing leader with top healthcare, higher ed and consumer brands, including Mass General Brigham, MIT, Harvard, Fidelity, L.L. Bean and H.J. Heinz. Lead marketing teams to engage customers, build brands and deliver results. Currently offering marketing consulting services to innovative orgs.I’ve most recently served as Vice President of Hospital Marketing at Mass General Brigham, where I led integrated marketing for Massachusetts General Hospital, Brigham and Women’s Hospital and eight other hospitals, including five teaching hospitals for Harvard Medical School. In this role I worked with executive leadership to develop and implement marketing plans, build brands and drive volume for these hospitals.Before that, I led the Office of Communications at the MIT Sloan School of Management where I oversaw marketing and communications for this top business school. Additionally, I’ve held marketing positions at leading consumer companies, including Fidelity Investments, Harvard Business School Publishing, L.L. Bean, and H.J. Heinz. I received my MBA from Tuck at Dartmouth and my BA from Harvard. Currently offering marketing consulting services to healthcare, higher ed and consumer organizations.Leadership | Marketing Strategy | Brand Management | Demand Generation | Digital Marketing | Communications | Advertising | Content & News | Coaching & Mentoring| Creative Services

Listed skills include Marketing Strategy, Marketing Communications, Direct Marketing, Brand Development, and 21 others.

Current workplace

Terry Dewitt's current company

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Terry DeWitt Consulting
Terry Dewitt Consulting
Marketing Leadership in Health Care - Higher Ed - Consumer. Strategy | Brand Management | Creative Execution
12 roles · 40 years

Terry Dewitt work experience

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Principal

Current
Terry Dewitt Consulting

Marketing consulting services for healthcare, higher ed and consumer organizations. Strategy, demand generation, campaign launches, brand identity updates, content development, business growth. Recently completed an extensive marketing strategy review for a top academic medical center.

2023 - Present ~3 yrs 4 mos

Vice President Of Hospital & Specialty Marketing

Boston, Massachusetts, United States

  • Led integrated marketing department (25 - 50) for the ten hospitals of the $16 Billion Mass General Brigham health system, including Massachusetts General Hospital, Brigham and Women’s Hospital, Mass Eye & Ear, McLean.
  • Developed comprehensive marketing plans for each hospital, promoting brands and driving volume
  • Built multi-channel advertising campaigns across the full spectrum of media, including television, streaming video, digital display, out of home, sponsorships and search engine marketing
  • Managed ongoing relationships with leaders of each hospital and system initiative
  • Launched TV campaign for MGB’s first system-wide service offering: MGB Sports Medicine
  • Negotiated sports sponsorships with professional sports teams including the New England Patriots, Revolution and the Boston Bruins, as well as event sponsorships including the Head of the Charles
2020 - 2022 ~2 yrs

Integrated Marketing Director

Greater Boston Area

  • Led integrated marketing department for this top academic medical center, ranked #1 research hospital in America. Managed the Mass General brand, promoted the hospital domestically and internationally, developed.
  • Drove business unit growth and profitability via integrated marketing strategies
  • Developed advertising campaigns to promote the hospital, service lines and affiliated hospitals
  • Led time-critical development of COVID-19 websites and content to help patients and physicians navigate the pandemic, leveraging Mass General’s position as the #1 Research Hospital in America
  • Led rebranding project. Gained consensus and internal approval for updated name, logo, identity system, and brand architecture for Mass General, that informed the Mass General Brigham rebrand
  • Served on system-wide marketing council to develop marketing strategies among system hospitals
2016 - 2020 ~4 yrs

Senior Director Of Marketing & Communications

Cambridge, MA

  • Led the Office of Communications and served as chief marketing and communications officer for this top business school. Responsible for promoting, enhancing and protecting the school’s brand, developing a high quality.
  • Established new organization structure consisting of 5 key groups: strategy & planning, copy, design, web development, and media relations
  • Recruited top talent from CFO Magazine, Sony, Arnold, MoMA, etc., to lead key functions
  • In FY2014, we developed 30 websites, 675 website changes, 51 videos, 80 email projects, 100 news articles, and 72 OpEd placements
  • Newsroom visits increased 43% and blog visits rose 65%
  • In 2013, MIT Sloan had the most media mentions of any business school in the US and was #2 in Asia
2012 - 2015 ~3 yrs

Principal

Marketing Consulting
  • Provided marketing consulting services. Clients include:
  • CVS/pharmacy: Led CVS pharmacy marketing department on interim basis.
  • Arnold Worldwide: Conducted customer research and brand positioning for A’s Fortune 500 client.
  • Dovetail Health: Developed value proposition and marketing communications.
2009 - 2012 ~3 yrs

Marketing Strategy Director

Co-founded the consumer marketing strategy group for Fidelity’s 401k business, promoting financial health for 14 million people with $740 billion in retirement savings. Developed foundational economic framework demonstrating profitability of promoting positive customer behaviors. Conducted deep customer research, developed customer segmentation, and.

2004 - 2009 ~5 yrs

Managing Director Of Creative Services

  • Led the company’s internal creative agency, serving Harvard Business Review magazine, Harvard Business School Press books, HBS Case Studies, newsletters, and eLearning programs.
  • Created and produced over 90% of company’s marketing communications.
  • Improved quality of communications while achieving 20% cost reduction.
2001 - 2003 ~2 yrs

Director Of Men'S Apparel

Second ranking executive in the $270 million men’s apparel division of this $1 billion outdoor lifestyle retailer. Responsible for business growth and profitability of catalog, ecommerce and retail channels, brand positioning, product development, merchandising, catalog development, and division leadership. Co-led Business Turnaround. Successfully.

1998 - 2000 ~2 yrs

Director Of Creative Operations

Third ranking executive in L.L. Bean’s 115-person creative department, with responsibility for photography operations, print production, capacity planning, and productivity enhancements. Supervised over 30 reports. Produced 150 million catalogs annually, representing 85% of the company’s revenues. Chosen for 6 member team working with Boston Consulting.

1994 - 1998 ~4 yrs

Brand Manager, Frozen Portfolio

H.J. Heinz, Weight Watchers

Co-Brand Manager for Weight Watchers’ frozen entrees, desserts, breakfasts and ice cream, representing $450 million in retail sales. Responsible for growth and profitability, consumer promotions, trade marketing, advertising, merchandising, and new product launches.

1991 - 1994 ~3 yrs

Associate In Corporate Finance

State Street Capital
1989 - 1991 ~2 yrs

Associate In Corporate Lending

Bank Of Boston (Bank Of America)
1986 - 1987 ~1 yr
2 education records

Terry Dewitt education

A.B., Magna Cum Laude With Highest Honors

- Summa cum laude thesis: “The Effects of Work Environment on Motivation in Organizations” - Fulton Prize for best thesis in Sociology.

FAQ

Frequently asked questions about Terry Dewitt

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What company does Terry Dewitt work for?

Terry Dewitt works for Terry DeWitt Consulting.

What is Terry Dewitt's role at Terry DeWitt Consulting?

Terry Dewitt is listed as Marketing Leadership in Health Care - Higher Ed - Consumer. Strategy | Brand Management | Creative Execution at Terry DeWitt Consulting.

What is Terry Dewitt's email address?

AeroLeads has found 1 work email signal at @massgeneral.org for Terry Dewitt at Terry DeWitt Consulting.

What is Terry Dewitt's phone number?

AeroLeads has found 1 phone signal(s) with area code 617 for Terry Dewitt at Terry DeWitt Consulting.

Where is Terry Dewitt based?

Terry Dewitt is based in Greater Boston, United States, United States while working with Terry DeWitt Consulting.

What companies has Terry Dewitt worked for?

Terry Dewitt has worked for Terry Dewitt Consulting, Mass General Brigham, Massachusetts General Hospital, Mit Sloan School Of Management, and Marketing Consulting.

How can I contact Terry Dewitt?

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What schools did Terry Dewitt attend?

Terry Dewitt holds A.B., Magna Cum Laude With Highest Honors from Harvard University.

What skills is Terry Dewitt known for?

Terry Dewitt is listed with skills including Marketing Strategy, Marketing Communications, Direct Marketing, Brand Development, Online Marketing, Product Management, Product Marketing, and Social Media.

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