Help partners enable their customers to more easily document sustainability and social impact programs on Web3 public ledgers using EU-format Digital Product Passports. Specifically PicoNext PAAS helps:-rapidly author Digital IDs/DPPs using generative AI (makes it easy to get key data from any system)-more easily implement promised sustainability and other social action projects-attract/keep new customers and guests-provide multi-party transparency and coordination for sustainability programs-documents social action campaigns to help brands be more GenZ/Millennial relevant-helps partners control brand messages to avoid greenwashing and build their own branded communities outside of legacy Web2 social platforms

Gartner Digital / Gartner Studios, (aVinci Media), online software as a service (SAAS) for partner's customers to create branded personalized products including short videos and slide shows- Implemented SAAS business strategy to allow easy to use template-driven product personalization for major retailer websites. - Developed new business relationships for multi-national organizations including ESPN, Costco, Conde Naste, Walmart, HP, AT&T, CVS, Michaels, Walgreens, Taylor Corp.,and others.

- Company co-founder for virtual machine-based email security software- Recruited management team and successfully launched company. Built initial account base and succeeded at winning key target accounts.- Closed 2 rounds of venture capital with traditional and strategic VCs

- Key VP role at Intel-backed InfiniBand management software company.

- Successfully managed marketing team for $300mm/1200 person publicly traded enterprise-level storage management software company - Played point role in successfully selling Vinca Corp to Legato/EMC for $92 million.

- Managed 170 employee, $100 Million software operation- Chairman DMTF.org (international systems management standards organization)