I am a future-facing marketer, entrepreneur, Strategic Advisor, and CEO with over 25 years of experience in founding, growing, and reinventing companies.As the founder of Future Proof Advisors, I specialize in advising mid-market businesses and their executive teams on how to transcend growth-inhibiting barriers to achieve better outcomes. I started the business with a vision to create an ecosystem in which I could leverage the wisdom of the top subject matter experts to help solve the biggest problems facing businesses today (and tomorrow!). I’ve often been referred to as a “pragmatic visionary” - someone who pairs innovative thinking with practical solutions. It is this approach, paired with firsthand experience, that puts me in the unique position to help entrepreneurs achieve success in building, transforming, scaling, and selling their companies. Not only do I advise existing businesses, but I also create my own. Most recently, I co-founded The Smarter Service, a personalized technology support company for older adults. I launched this venture to help bridge the digital divide preventing older generations from getting left behind.In addition to The Smarter Service, I also co-founded RSVD, a SaaS business that provides digital capacity management solutions for retail, food, and hospitality industries. After two years, RSVD merged with Whyline, a provider of virtual queuing tech. Just one year later, Whyline was acquired by security identity company, CLEAR (NYSE: YOU), resulting in a profitable exit.Additionally, I co-founded Fanscape, one of the first social media marketing agencies, which grew from a $10K investment to an eight-figure acquisition by Omnicom. After the sale, I joined The Marketing Arm (a division of Omnicom) as CEO of Digital, directing a 150+ person team responsible for social, mobile, and digital consumer engagement for the agency’s Fortune 500 client roster (AT&T, Mars, Samsung, Gamestop, Novartis).My career began in the music industry, culminating with my role as VP of Artist Development at Interscope/A&M Records (Universal Music). The experience I gained during this stage of my career paved the way for the launch of my own music management company AMP, where I worked to accelerate the growth of emerging artists.As an Entrepreneur-In-Residence, member of the Board of Advisors at LMU, and mentor to MBA Students at my alma mater, USC’s Marshall School of Business, I am dedicated to fostering the development of tomorrow’s leaders. I am a Chicago native currently living in Los Angeles with my wife and two children.
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Founder And CeoFuture Proof AdvisorsLos Angeles, Ca, Us -
Founder & CeoFuture Proof Advisors Oct 2018 - PresentLos Angeles, Ca, UsI draw from my 25+ years of experience building and scaling businesses to advise mid-market companies and their leadership teams on how to accelerate growth and unlock hidden value. About Future Proof Advisors: Inevitable Change = Limitless Opportunity.Future Proof Advisors helps mid-market and emerging companies unlock hidden value and overcome barriers that prevent meaningful growth. Our proven, trusted, Strategic Advisors are experienced business leaders who rapidly transform and accelerate companies toward faster, better outcomes. We function as an outsourced board, providing wisdom, expertise, guidance, direction, connections, and more to ensure that our members achieve measurable short and long-term results. -
Co-Founder, CeoSmarter Feb 2021 - PresentLos Angeles, Ca, UsI am the co-founder of Smarter, the only white-glove, in-home service designed for older adults who struggle with technology.“When tech gets complicated, get Smarter. Your concierge for a connected life.” -
Co-Founder, CeoRsvd Jan 2019 - Feb 2021Los Angeles, California, UsI co-founded RSVD, a SaaS business that provides digital capacity management solutions and smart queuing tech for retail, food, and hospitality industries. After two years, we successfully merged with Whyline, a leading provider of virtual queuing tech. Then, just one year later, Whyline was acquired by security identity company, CLEAR (NYSE:YOU), resulting in a profitable exit for RSVD and our partners. -
Board Member & AdvisorSportsme Feb 2019 - Feb 2020Los Angeles, Ca, UsSportsMe is a social platform and marketplace that connects and empowers sports fans, gives them a voice, and incentivizes fandom. Our initial product is a gamified, short-form video app through which fans engage directly with each other, professional athletes, and influencers to talk sports while earning rewards, such as apparel, experiences, and other items that sports fans love. -
Ceo, DigitalThe Marketing Arm Jan 2014 - Sep 2018Dallas, Texas, UsIn January of 2014, I became the CEO for the entire digital division of The Marketing Arm (a division of Omnicom (OMC:NYSE)). The Omnicom purchase of Fanscape, the company I co-founded, was complete and I had the opportunity to become a more integrated part of The Marketing Arm. This role now included leading the entire team that handled all facets of our digitally led client retainers in the areas of Social, Mobile, and Digital Consumer Engagement. We grew 300% over my first three years in the role. -
President, Co-FounderFanscape, Inc. Apr 2000 - Dec 2013Los Angeles, California, UsFanscape originated as a Digital Word of Mouth Marketing Agency, but saw the future and evolved into one of the first Social Media Marketing Agencies. We became leaders in the Social Media space and specialized in Online & Social marketing of products and brands. Our clients include established brands, top advertising agencies, and every major entertainment media company. We scaled and grew dramatically over time leading to an acquisition by Omnicom (OMC:NYSE).Along with my business partner, Larry Weintraub, I co-oversaw the vision and entire operation of Fanscape. This includes all marketing, sales, finance, personnel, and growth. -
Partner, Co-OwnerAmp Management Apr 2000 - Dec 2007Partner and Co-Owner of successful personal management company that innovated ways to merge the old and new ways of marketing to help propel careers. - Specializing in the career management of musicians, including their forays into acting, music supervision, and production.- Artists managed included: Taking Back Sunday, Midtown, The Hippos- Responsibilities included strategic career planning, deal making, networking, and budgeting- Oversaw team that included lawyers, accountants, agents, publishers, record companies, and merchandisers
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Vice President, Tour Marketing/Artist DevelopmentInterscope Records Jan 1999 - Apr 2000UsI oversaw a department that was responsible for all marketing and budgeting related to personal appearances and concert tours for all artists on Interscope, Geffen, and A&M labels (artists such as Eminem, Black Eyed Peas, Marilyn Manson, Hole, Sheryl Crow, Bryan Adams, Beck, and more). -
Director, Marketing And Radio PromotionA&M Records 1993 - 1999Started as an assistant in the radio promotion department and worked my way through several jobs at the label: from more radio promotion, to marketing, to artist development, to A&R. I wore many hats.
Terry Dry Education Details
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Harvard Business School Executive EducationAnd Marketing -
University Of Southern CaliforniaCommunications
Frequently Asked Questions about Terry Dry
What company does Terry Dry work for?
Terry Dry works for Future Proof Advisors
What is Terry Dry's role at the current company?
Terry Dry's current role is Founder and CEO.
What schools did Terry Dry attend?
Terry Dry attended Harvard Business School Executive Education, University Of Southern California.
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