Terry Flaherty Email & Phone Number

Cambridge, MA, US

Cambridge, MA, US

Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to.

Wilton, CT, US

I am a recognized thought leader in helping organizations of all sizes drive increased revenue through measurement and improvement of the Demand Management process. I have helped hundreds of the leading global organizations define, instrument, measure and optimize their cross-functional process designed to drive Revenue. My current focus at SiriusDecisions.

Wilton, CT, US

SiriusDecisions provides research and advisory services focused on the operational intelligence sales and marketing executives need to maximize top-line growth. SiriusDecisions works with B2B sales and marketing leaders to provide guidance on their sales and marketing decisions through benchmarking data, best practices, vendor reviews and access to a peer.

Austin, Texas, US

• Developed best practice frameworks for revenue performance improvement and demand generation that are deployed in Bulldog's enterprise clients.
• Designed an integrated campaign framework that leverages assessments to identify individual prospect business issues, and drives dynamic and highly targeted nurture programs and sales enablement tools. Clients.
• Created the industry's first revenue performance comparative model and microsite used to quantify and compare the revenue performance of over 500 public enterprise companies across 11 industries.
• Produced the Revenue Performance Improvement Maturity Model, an online assessment and prescriptive roadmap of an organization's current level of process maturity for 3 drivers (strategy, infrastructure and program.
• Developed robust discovery and client onboarding tools that support a comprehensive methodology to accelerate customer program deployment and time-to-value.
• Frequent speaker on revenue performance and demand generation best practices at industry conferences and in thought-leadership webinars, including:

At DataCap, I acted as a virtual VP of Marketing. Projects include deploying Eloqua marketing automation for lead acquisition and nurturing. We are integrating Salesforce.com and Eloqua to streamline the sales and marketing process. To increase demand using inbound Marketing, I am providing SEO and pay-per-click optimization and a social media strategy..

Austin, TX, US

As part of my consulting, I delivered new corporate positioning and strategic messaging. A social media strategy was developed in addition to developing analyst relations and sales enablement. In-bound marketing efforts included search engine optimization, pay-per-click optimization and blog marketing. The new corporate positioning contributed to the.

• Drove the justification, requirements specification and implementation of marketing automation, CRM and web social media tools. Implemented integrated closed-loop marketing and sales system (leveraging Eloqua/MS-CRM).
• Developed lead acquisition and nurturing programs that increased the sales pipeline by over 200%.
• Developed programs to expand Profile’s presence in the Enterprise Talent Management market, expanding the offerings from pre-hire assessments to solutions that span the employee life cycle. o Packaged series of.

Austin, Texas, US

• Designed and deployed closed-loop automation and integration of marketing and sales processes (leveraging Eloqua/MS-CRM) that produced:o 260% increase in qualified sales pipeline without increase in marketing budget.o.
• Spear-headed corporate re-positioning and solutions offerings to evolve from services/ diagnostic tool model to strategic provider of decision-support tools to optimize IT infrastructure investments.
• New product strategy reduced time of product deployment (and TCO) by 80%.
• SAP-specific performance and sizing solution expanded reach into 4 new vertical markets.
• ITIL Capacity Management solution drove key partnerships with IBM-Tivoli and HP.
• Established company as industry thought leader in predictive capacity management markets

Austin, Texas, US

• Initial marketing executive for this business process management start-up - successfully established company as thought leader in newly emerging human-centric BPM market.o Featured as a visionary vendor in Gartner’s.
• Developed ValueNow, a value-centric sales methodology that used financial and operational benchmarking to generate budgets for solutions before BPM was a funded IT initiative.
• Featured in Software CEO for thought leadership on selling software in a depressed market.
• ValueNow methodology resulted in:o 8 Global 2000 “flagship” customers and 3 Strategic Tier 1 alliances. Custom demand generation programs with response rates over 30%.

Dallas, TX, US

Maple Ridge, BC, CA

B.S., Industrial Engineering

M.S., Industrial Engineering

Education record